Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Perfect Targeting & Personal Messaging: The Dynamic Duo: A great post on how to fight against the siloed approach.
I’ve Designed 100+ Display Ads: Here’s What I Learned: Useful takeaways and teachings in this post – learn from this author’s experience!
Short and Long Term Tips to Improve Your CPA: Bookmark and share this one – tips that you can get implemented now and ones that require more time!
Search Engine Journal
Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations: It’s designed to reduce setup time and improve ad quality – all about the new tool coming.
Search Engine Land
PPC and machine learning: Where do we draw the line on automation? If you missed SMX Advanced, two heavy-hitters in the industry teamed up to examine automation and the need to understand the potential impact of unintended consequences.
20 Things To Do With the Free Time PPC Automation Will Give You: A list of high-value tasks to ensure you continue to elevate your career and see the best results in your accounts.
9 PPC Podcasts You Need To Listen To: Add these to your favorite news shows and murder mysteries!
Are You Using the Right Attribution Model in Google Ads? Last click? First click? Linear or Time decay? Learn which model is right for your client in this great post.