Clix Marketing Blog’s #PPC News & Views: Friday, August 9, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Simo Ahava

Getting Started With Google Analytics: App + WebJumping at the bit to try the new version? This post explains how to set up data collection using GTM.

Seer Interactive

How to Identify & Optimize Paid Search FluctuationsThree common problems. Three solutions.

Search Engine Journal

Google Ads Makes it Easier to Manage Multiple AccountsPPC campaign managers rejoice! This post explains the new feature!

WordSteam

How to Drive More Traffic with YouTube Call-to-Action Extensions: The main goal of video campaigns on YouTube? Awareness. But why not drive traffic to your site or landing page if someone wants to learn more? That’s where CTA extensions come in. Don’t miss this one from Joe Martinez!

Search Engine Land

How YouTube can help your non-video campaigns in Google Ads: Our Director of Client Strategy wrote another one this week that can’t be missed — here’s how you can boost campaigns with video in lightbox ads, display, universal apps and more.

Social Media Examiner

Facebook Ad Placements for Marketers: How to Make the Right Choices Do you know the least used placement? Check out this post and learn all about optimal placements depending on your goals.

Paid Media Pros

Channel Grouping Google AnalyticsMichelle Morgan is breaking down how to create custom channel groupings to see the data broken down in segments that are most important to you in the latest vlog!

From the Engines

Microsoft Ads

Microsoft Acquires PromoteIQ

LinkedIn

How LinkedIn’s ‘Know Your Audience Strategy’ Establishes AMFI at Every Stage of an Investor’s Life

Twitter

Best practices for back to school marketing campaigns

From the Clix Team

How To Add Availability Countdown to your Google Ads by Bethany Bey
Google Ads Recommendations Tab Keeps Getting More Sophisticated by Robert Brady

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