Clix Marketing Blog’s #PPC News & Views: Friday, April 3, 2020

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts:

COVID-19 Posts

Spark Toro

Read the RoomThis post has great insights on how to use the COVID-19 pandemic situation and respond accordingly with marketing. If you read no other COVID-19-related content today, make sure you read this one.

Marketing Land

Google adds ‘public health emergency’ to inappropriate content ads policyFor advertisers who have adjusted ad copy and images to include anything about the COVID-19 pandemic, it’s important to communicate this change to your clients.

Video: 8 takeaways for B2B advertisers in the time of COVID-19: Clix’s own Michelle Morgan was included in the panel of PPC pros who talked about the challenges facing B2B marketers with the current world events.

Search Engine Land

Desktop search is rising amid the work-from-home surgeCOVID-19 may be bringing with it the “re-rise of desktop” search. It might be time to remove any negative device bid modifiers that might be holding your ads back!

Ad Badger

Keep Your Amazon PPC Campaigns Healthy During the Coronavirus PandemicHere are the 5 key metrics you should use to make informed decisions for your Amazon accounts during this time.

Wordstream

Marketing During COVID-19: 4 Essential Copywriting GuidelinesHere are more handy tips on updating your ad copy. Biggest takeaway? Offer value to your audience!


Other Articles

Search Engine Journal

Google Ads Pulls Plug on Dedicated Support for Many Premier Partners Starting April 1Google announced the end of its support for some Premier Partners, effective April 1.

KO Marketing

Instagram Usage on the Rise Among Social Media Marketers at Inc. 500 Companies: A recent study shows that Instagram usage among Fortune 500 companies increased from 36% to 52% since 2018! Hop into the article for more takeaways.

Granular

Optimizing Your Google Shopping Feed in 2020Get your shopping feed in shape with this guide.

AdEspresso

The 2020 Guide to Nonprofit MarketingThis post includes 5 strategies to boost nonprofit marketing results complete with examples.

From the Channels:

Pinterest

How retailers can find success on Pinterest

LinkedIn

How Marketers Can Start to Prepare for the Path Forward

Twitter

5 ways to get strategic value from social media data

Microsoft Ads

Evolving consumer behavior in key verticals

Facebook IQ

Lead with Creativity

Facebook

Keeping People Safe and Informed About the Coronavirus

From the Clix Team

Setting up a Microsoft Audience ads campaign by Joe Martinez

SMX Overtime: How to manage and optimize B2B accounts by Tim Jensen

How Smart and Standard Shopping Campaigns Work Together by Bethany Bey

New in Apple Search Ads: Recommendations by Joe Martinez

PPC Training Resources for Spare Time by Andrea Taylor

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