Clix Marketing Blog’s #PPC News & Views: Friday, October 9, 2020

Happy Friday, friends! Thank you for joining us for this week’s edition of #PPC News & Views!

From the Experts

Search Engine Land

Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta: Some big news from Google this week, don’t miss it!

Search Engine Journal

Google Autocomplete Predictions Explained: Have you ever wondered how Google comes up with its autocomplete suggestions? This explains it!

PPC Hero

A Guide for Letting Go of Outdated Google Search Best Practices: Some of these may be controversial, but it’s worth a read.

WordStream

21 Essential Tips & Tools for Running International Google Ads: International campaigns can be a different kind of beast! We love these tips for success.

MetricTheory

3 Tips for Testing Ad Copy During COVID-19: If you’re wondering what to test next, get started with these tips.

Social Media Examiner

Google Analytics Goals: How to Analyze Customer Journey Goals: This post includes a walkthrough of everything you need to know + a video!

Zato Marketing

Finding eCommerce Success on the Display Network and YouTube: This post includes tips running successful GDN campaigns AND adjusting your expectations for the campaigns’ attribution.

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