Automation Is Hard, Just Ask Google

For those of you who haven’t heard, Google announced a pilot program called Ads Added by AdWords. This program is named very descriptively in that AdWords will be writing and loading (ACTIVE!!!) ads for your account. The claim is that ad groups where these ads are added may see performance improved by 5%-15%. If you’re

Read More

Let Freedom Ring in Your PPC Perspective

During an internal Clix conference call earlier this year, I heard a coworker reference having a “first world problem.” Maybe you’ve heard that phrase 1,000 times but I hadn’t then and haven’t since. The phrase really struck me because it accurately put her problem in perspective; it acknowledged that she had a legitimate problem, but

Read More

Learnings from HeroConf 2019

Hero Conf 2019 was jam-packed with the usual brilliant content from the smartest minds in the industry, as over 600 PPC marketers gathered in Philadelphia. While each day included hours of sharing on topics across the spectrum of PPC, here are a few top themes from the conference. Think Audiences, Not Keywords With the evolution

Read More

Google Ads New Recommended Columns

Google Ads provides advertisers with hundreds of metrics for evaluating ad performance. It can sometimes be overwhelming to sort through all the available metrics and figure out the ones that are most important to include in your data tables. To simplify reporting options, Google Ads has added in a new recommended columns feature. Based on

Read More