Articles discussing all facets of ad copy strategy, from writing, to testing, to analysis.
At Clix, we understand the importance of finding the “right” picture and the weight that visual content has on your marketing strategy. From landing pages to image ads, effective photography in the digital marketing world is crucial. This is a great way to get your clients and content noticed. We also realize that finding an
When I first started in the PPC industry, I remember being a little overwhelmed by how much there was to learn. I was fortunate to have received great, thorough training at my first agency (three months’ worth to be exact!), but by the end of most training days, my head was swimming with all the
As PPC professionals, we usually have some degree of “control freak” running through our veins. Some folks might be on the lighter end of that, but it’s no secret that one of the things we like most about our profession is the ability to pull strings and make things happen. We like to control things
Writer’s block can be frustrating, overwhelming and infuriating. It’s one thing when you can’t think of what to say or how you want to say it in something casual like a business email. It’s another when it comes to PPC text ad writing. Ad creation is part of the fundamentals of our PPC life
While doing some month-end analysis from April, my client came across a larger than usual discrepancy between Google Analytics sessions and AdWords clicks for a GDN-targeted campaign. While differences are pretty standard, this one was much larger than usual so we dug as deep as we could with no success. We escalated it with a
Having worked in the PPC industry for over 10 years, I’ve built a lot of campaigns. The AdWords default setting for ad rotation when you first setup a campaign is “optimize for conversions”, but every time I go through the process, I change ad rotation to “rotate evenly” so that Google is forced to split impressions
Have you discovered the magic of Excel pivot tables? As PPC managers, we are up to our elbows in data, and pivot tables are an excellent tool for evaluating large amounts of information and reviewing campaign performance. Using pivot tables can and will save you time, but there are a few quirks that will affect
Google’s release of responsive display ads in July of last year was one of the things I fell in love with in PPC. Responsive ads will automatically adjust their size, appearance, and format to fit available ad space (text, image, or native). This is amazing for advertisers, because it solves a big problem for us: keeping
Over recent years, the rise of social advertising has gotten advertising pros much more focused on audience targeting rather than just keyword research, and for good reason. We’re able to go beyond the search box and target users based on their personal attributes that make them a prime candidate for what we’re selling. Even more
As I start a New Year, I like to take some time to think about channel features I can test out that didn’t get implemented the previous year. I’m also finding more and more that it’s imperative for me to work efficiently so I can accomplish all I need to each day. One AdWords feature that
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
