Use Caution With Responsive Ads in AdWords

While doing some month-end analysis from April, my client came across a larger than usual discrepancy between Google Analytics sessions and AdWords clicks for a GDN-targeted campaign. While differences are pretty standard, this one was much larger than usual so we dug as deep as we could with no success. We escalated it with a

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3 Simple Expanded Text Ad Writing Strategies

With the global rollout of Expanded Text Ads (ETAs) in Google AdWords many advertisers are now presented with the prospect of needing to overhaul their ad copy. For starters, a brief explanation of the difference between the old text ad format and the new ETA format. What Are ETAs? The original text ad format was limited

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