Articles discussing all facets of ad copy strategy, from writing, to testing, to analysis.
While doing some month-end analysis from April, my client came across a larger than usual discrepancy between Google Analytics sessions and AdWords clicks for a GDN-targeted campaign. While differences are pretty standard, this one was much larger than usual so we dug as deep as we could with no success. We escalated it with a
Having worked in the PPC industry for over 10 years, I’ve built a lot of campaigns. The AdWords default setting for ad rotation when you first setup a campaign is “optimize for conversions”, but every time I go through the process, I change ad rotation to “rotate evenly” so that Google is forced to split impressions
Have you discovered the magic of Excel pivot tables? As PPC managers, we are up to our elbows in data, and pivot tables are an excellent tool for evaluating large amounts of information and reviewing campaign performance. Using pivot tables can and will save you time, but there are a few quirks that will affect
Google’s release of responsive display ads in July of last year was one of the things I fell in love with in PPC. Responsive ads will automatically adjust their size, appearance, and format to fit available ad space (text, image, or native). This is amazing for advertisers, because it solves a big problem for us: keeping
Over recent years, the rise of social advertising has gotten advertising pros much more focused on audience targeting rather than just keyword research, and for good reason. We’re able to go beyond the search box and target users based on their personal attributes that make them a prime candidate for what we’re selling. Even more
As I start a New Year, I like to take some time to think about channel features I can test out that didn’t get implemented the previous year. I’m also finding more and more that it’s imperative for me to work efficiently so I can accomplish all I need to each day. One AdWords feature that
When Google rolled out Price Extensions last month I was stoked to get them added to my e-commerce accounts, and I’ve been really curious to see how they’d perform. If you’re not familiar with Price Extensions, they are ‘additional information that can show with your mobile text ads, showcasing your services and range of products,
With the global rollout of Expanded Text Ads (ETAs) in Google AdWords many advertisers are now presented with the prospect of needing to overhaul their ad copy. For starters, a brief explanation of the difference between the old text ad format and the new ETA format. What Are ETAs? The original text ad format was limited
Google Shopping campaigns are one of the most effective ways to get your product in front of shoppers at their moment of intent. And a fundamental part of Shopping Campaign management is a healthy data feed through the Merchant Center. Google is all about relevancy, so the information submitted in a feed needs to be
This is a guest post from Joe Martinez , Senior Manager of Paid Media at Granular. People’s habits differ by state, city and quite possibly neighborhood. Local ads should be used to speak to each local audience with different, targeted messages. Using one, generic targeting strategy and ad message for all of your locations might
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
