Articles discussing all facets of ad copy strategy, from writing, to testing, to analysis.
A couple weeks ago I wrote a post with 7 key questions to ask before tackling your mobile PPC. If you’ve got the answers to these questions, then what are the next steps? This post will discuss exactly that. Getting Started With Mobile PPC For illustration, we’ll consider a fictional HVAC company in Idaho (where
As PPC practitioners we’re tasked with many things. We research keywords to know what terms customers use when looking for solutions that our products provide. We write and test ad copy to find the perfect messaging that communicates how our product provides that solution, under strict character limits. This ad copy, though extremely short, begins
Facebook Carousel Ads have become a very popular ad unit recently. Advertisers are loving the ability to engage the audience with more than one ad message in a single interaction and allow them to see multiple sides of the product or service being advertised. One of the more common questions I get asked around Carousel
I was recently hanging out at my local Starbucks when a man started asking me what I was working on. As we talked, I learned that he was a communication major at a local university, so he was no stranger to marketing and advertising. He told me one thing that really bothers him is when
I’ve been running campaigns in Yahoo for awhile now. A couple months ago, I logged in and noticed that I seemingly no longer had the ability to opt out of search retargeting on native. I reached out to our Yahoo rep who confirmed that 100% opt out is no longer possible. Like most of you,
AdWords is introducing a new beta called ad suggestions designed to “improve performance” by adding new ads to your ad groups for you. I added the quotes to “improve performance” myself as AdWords tends to focus on generating more clicks, A.K.A. spending more money, when it talks about improving performance. Although I do have hesitations toward
A couple of weeks ago, I wrote about the basics of setting up promotional ads for products on Amazon Seller Central. However, there is another Amazon option for some: Amazon Vendor Central. If you’re tilting your head sideways in confusion, don’t worry, you’re not alone. We’ve all done that. There are actually 3 ways to
Filters are one of those features that virtually every web platform or shopping site has. However, I feel filters are very under-used. Here are 3 filters that I use regularly to save myself time & effort while working in Google AdWords. Placement Report Filter The Google Display Network (GDN) is amazing because of it’s size
At Clix, we understand the importance of finding the “right” picture and the weight that visual content has on your marketing strategy. From landing pages to image ads, effective photography in the digital marketing world is crucial. This is a great way to get your clients and content noticed. We also realize that finding an
When I first started in the PPC industry, I remember being a little overwhelmed by how much there was to learn. I was fortunate to have received great, thorough training at my first agency (three months’ worth to be exact!), but by the end of most training days, my head was swimming with all the
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
