In the past year or so, Facebook has been on a mission to increase transparency. One of their big pushes has been to show what ads an advertiser is running and who those ads are targeting. They just took that effort and turned it up to 11 with the launch of the Facebook Ads Library.
For many e-commerce websites, the holiday season is dominated by Black Friday and Cyber Monday. They spend months coming up with their offers and preparing how they’ll advertise those offers. There is a cult following for these deals and many websites catalog the “leaked” flyers for big sales. Then there is the last-minute push for
Over the past year I’ve had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf. I attended the SLCSEM Digital Marketing Conference in Salt Lake City in the summer and just returned from Pubcon Vegas this fall. I learned A LOT at these
Google tries very hard to educate advertisers on how they can improve their efforts on Google Ads. There is an entire section of the new Google Ads UI that shows various recommendations, some of which are getting pretty good and some of which aren’t as helpful. One of those suggestions is the optimization score, which
Back in August of 2017, we wrote about the beta version of AdWords’ Ad Suggestions. At that time it was a beta that you could easily opt out of via a simple form. However, Google must feel the program went well because they’ve pushed it out into all accounts on the sly with the help
A couple weeks ago I wrote about some suggestions in the AdWords Opportunities section that were well thought out, insightful and helpful if applied in a broader context. Today I will be writing about an opportunity that would lead to a disapproved ad and shows that Google needs to keep working on their suggestions BEFORE
I had the opportunity to host a Twitter chat recently on the #ppcchat hashtag where we discussed PPC automation. We discussed what we thought qualified as automation, where people are already using automation, what is working, what isn’t, what automation is “dangerous” to accounts, etc. From that chat, a few things stood out to me
For years now we’ve been told to optimize our ad copy to increase click-through rate (CTR), among potentially other metrics, to have it increase our Quality Score. Additionally, the first step to getting a user into our customer list is to get them to actually click on an ad. This opens the door for them
Recently, Google Partners hosted a live stream event as part of their Digital AdWords Bootcamp. They shared several of their best practices around ad creative & settings under the title of “Creative Excellence.” You can watch the full event here, but there were 3 main areas they emphasized: How Many Ad Variations Should You Use?
Even as PPC managers are hesitant to embrace the new AdWords experience, Google continues to release features only available in the new interface. Ad Variations, recently rolled out to accounts, offers a new approach to ad testing. You can define variants you want to test in ad elements, easily apply them on a large scale,