New Extensions Coming for YouTube Ads

Ad extensions allow advertisers to expand their ads with additional information, typically resulting in more people clicking on your ad. Google will be releasing new extensions for YouTube ads that will provide viewers with actionable information that will appear alongside video ads. Let’s take a look at current ad extensions available for video ads and

Read More

An Overview of Google Lead Form Extensions

Google Ads has started rolling out the new lead form ad extension in accounts. This extension allows users to open a form directly within search results, sending you their contact information without having to go to your landing page. We’ve seen lead forms perform well on social channels like Facebook and LinkedIn, and we’re excited

Read More

Google Ads To Count Calls From Location Extensions As Conversions – Is That Too Greedy?

Recently,  Google announced they would be “extending call and message reporting to more places.” Sounds pretty innocent and downright helpful on the surface, but since it’s incredibly vague we need to ask ourselves, “What does that actually mean?” Calls From Location Extensions Can Be Counted As Conversions The first thing to realize about this is

Read More

Google Ads Automatically Linking Google My Business & Creating Location Extensions

Google Ads is once again automatically opting advertisers into a previously optional feature. This time, it’s for Location Extensions and Google My Business accounts. You might have recently received the email below from Google Ads: “You’re receiving this message because one or more Google Ads accounts you manage are not linked to a related Google My

Read More

Updates to Bing Ads Automated Extensions

Bing Ads automated extensions save advertisers time by using AI to analyze huge amounts of data and find more effective ways to supplement your text ads with extensions. There are currently 10 automated extensions and Bing has launched some new updates to how advertisers can manage these extensions. How Automated Extensions Work Bing Ads collects gathers data to ensure

Read More

Big Changes Coming To AdWords Ad Grants

I recently got a fairly innocuous email from Google regarding a Google Ad Grant account that I work with. Here it is in it’s entirety: It starts out by saying how 35,000 nonprofits have accounts. That’s great. They’re excited to tell us that the $2.00 bid limit will no longer apply to campaigns that use

Read More