Our personal and work lives have their own seasons of ups and downs. Sometimes, we encounter smooth sailing and others, we feel like we’ll be torn about by the jagged rocks near the shore. If things are rough at work, that affects life outside of work and vice versa. We’ve all faced something life-altering in
I like finding clever ways to do things faster, save time, stay organized and have attention to detail. If you work in 2017 and are a PPC pro, I bet you like those things too. One of my favorite ways to do all of this, while also doing everything else that PPC account managers do,
Have you heard? We’re hiring! Clix is seeking an experienced PPC professional who knows Search, Display, Social and Retargeting channels. In addition to having some mad PPC skills, here’s a couple more things we’re looking for in our future team member: You’re able to analyze PPC campaigns for performance and strategy to improve clients’ bottom line.
I have always been a believer in collaboration. In our small, but ever-growing, tight-knit PPC community, I have met lots of people along the way who think differently than I do, who manage accounts differently than I do and I love it! I feel constantly challenged to evaluate the way I do things and work
Over the past 10+ years of working in PPC, I’ve had numerous clients. While the quality of work being done, and the results it delivered, was the most important aspect of the business relationship, I would argue that the personal relationship with each client was equally important in the length & ease of the engagement.
Whenever I speak with a new PPC client, I ask a sequence of questions to understand their lead funnel and more about their business. They’re usually something like this: What is a customer worth to you? (Lifetime Value or LTV) What is the average order value? (AOV) How many orders will a customer make in
This is a guest post by Paid Media Manager Jessica Cates. When a company hires a PPC pro or agency to take on their account, their minimum expectation is that the team on the other end learns enough about their business to understand what exactly their product does and who is looking for it. Any
One day last month, our family car wouldn’t start. We tried jumping it, no luck. Tried replacing the battery and the starter. Still no luck. Off it went to the repair shop. Being down a car meant my kids and I would have to walk to the bus stop in the mornings, about 1/3 of
If you’re attending Hero Conf Los Angeles this week, the Clix team would love to meet you! Michelle and I will be attending the conference as well as the networking events this week. We hope you’ll come say hello! If you’re looking for some great sessions on Wednesday, be sure to attend Michelle’s sessions “Search &
I’ve been in the PPC industry for about 7 years now. (Yikes!) Although that’s not a lot of time in most industries, it’s a lifetime in ours. Over that time I’ve gone through what I’ve come to see as numerous rounds of maturation. At first, everything was new and it was all I could do