Funnel Math for PPC 101

Whenever I speak with a new PPC client, I ask a sequence of questions to understand their lead funnel and more about their business. They’re usually something like this: What is a customer worth to you? (Lifetime Value or LTV) What is the average order value? (AOV) How many orders will a customer make in

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Automation Is Hard, Just Ask Google

For those of you who haven’t heard, Google announced a pilot program called Ads Added by AdWords. This program is named very descriptively in that AdWords will be writing and loading (ACTIVE!!!) ads for your account. The claim is that ad groups where these ads are added may see performance improved by 5%-15%. If you’re

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