Have you heard? We’re hiring! Clix is seeking an experienced PPC professional who knows Search, Display, Social and Retargeting channels. In addition to having some mad PPC skills, here’s a couple more things we’re looking for in our future team member: You’re able to analyze PPC campaigns for performance and strategy to improve clients’ bottom line.
I have always been a believer in collaboration. In our small, but ever-growing, tight-knit PPC community, I have met lots of people along the way who think differently than I do, who manage accounts differently than I do and I love it! I feel constantly challenged to evaluate the way I do things and work
Over the past 10+ years of working in PPC, I’ve had numerous clients. While the quality of work being done, and the results it delivered, was the most important aspect of the business relationship, I would argue that the personal relationship with each client was equally important in the length & ease of the engagement.
Whenever I speak with a new PPC client, I ask a sequence of questions to understand their lead funnel and more about their business. They’re usually something like this: What is a customer worth to you? (Lifetime Value or LTV) What is the average order value? (AOV) How many orders will a customer make in
This is a guest post by Paid Media Manager Jessica Cates. When a company hires a PPC pro or agency to take on their account, their minimum expectation is that the team on the other end learns enough about their business to understand what exactly their product does and who is looking for it. Any
One day last month, our family car wouldn’t start. We tried jumping it, no luck. Tried replacing the battery and the starter. Still no luck. Off it went to the repair shop. Being down a car meant my kids and I would have to walk to the bus stop in the mornings, about 1/3 of
If you’re attending Hero Conf Los Angeles this week, the Clix team would love to meet you! Michelle and I will be attending the conference as well as the networking events this week. We hope you’ll come say hello! If you’re looking for some great sessions on Wednesday, be sure to attend Michelle’s sessions “Search &
I’ve been in the PPC industry for about 7 years now. (Yikes!) Although that’s not a lot of time in most industries, it’s a lifetime in ours. Over that time I’ve gone through what I’ve come to see as numerous rounds of maturation. At first, everything was new and it was all I could do
Each year I speak at a couple internet marketing conferences like HeroConf Los Angeles, Pubcon, SMX West, etc. These conferences span multiple days and have tracks for topics from PPC to SEO to social media and more. Speakers come from agencies, brands, channels, and tool providers. Attendees are from all over the world. This experience
For those of you who haven’t heard, Google announced a pilot program called Ads Added by AdWords. This program is named very descriptively in that AdWords will be writing and loading (ACTIVE!!!) ads for your account. The claim is that ad groups where these ads are added may see performance improved by 5%-15%. If you’re