Amazon’s Latest Announcement Might Impact Your Ads

Amazon announced yesterday that it will be suspending new fulfillment orders of non-essential products into it’s warehouses. The decision was made in an effort to give priority to household staples, medical supplies, and other high demand products, making sure these products are received in a timely manner in fulfillment centers so they can be restocked and shipped

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Amazon Now Offering Home Services Ads

A couple weeks back I wrote about Google Local Services Ads. The home services industries (plumbing, electrical, HVAC, etc.) are very competitive and each conversion can be very profitable. Google also eliminates lead aggregators and just sells leads directly to service providers. Amazon Home Services At about the same time I wrote that post I

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The Powerful High-End PPC Tool In Amazon’s Arsenal

If you or your client are selling on Amazon, then you may already familiar with advertising via Amazon Seller and Amazon Marketing Services. For the most part, these are the standard, run-of-the-mill self-service PPC ads available from Amazon.  However, there is another Amazon advertising channel that you may be less familiar with:  Amazon Advertising Platform (AAP).

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