I recently came across an article that discussed a new Amazon program. In short, it allows brands to send free samples to customers based on previous purchase behavior. On the surface, it seems a little old school to give out free samples. Peddlers and salespeople have been doing that for a very, very long time.
A couple weeks back I wrote about Google Local Services Ads. The home services industries (plumbing, electrical, HVAC, etc.) are very competitive and each conversion can be very profitable. Google also eliminates lead aggregators and just sells leads directly to service providers. Amazon Home Services At about the same time I wrote that post I
Back in August of last year, Kristin wrote a great post about how to get started advertising on Amazon’s Seller Central. If you’ve been advertising on Amazon for a few weeks or months and are looking to improve your campaign performance one of the best places to look is your search query reports. How To
No doubt, there has been an amazing shift in the number of digital voice services out there and the users utilizing them. Here are just a few of the many personal assistant services out there: Alexa – Amazon Bixby – Samsung Cortana – Microsoft Google Assistant – Google M – Facebook Siri – Apple Viv
Like me, you might be scrambling this week to buy your remaining Christmas gifts (how is it already December 21?!). You might be tempted to join the 80 MM Amazon Prime members to take advantage of their deals, or you might already be a member. While it’s clear that Amazon dominates the online shopping world, Google
Oh, the mystery of Amazon’s Financial Threshold Notifications. If you sell on Amazon Management Services (AMS) and you’ve received one (mine arrive in my inbox on Sundays, so they are one of the first things I see Monday morning), you know my pain. If you haven’t, then beware because it may be only a matter
If you or your client are selling on Amazon, then you may already familiar with advertising via Amazon Seller and Amazon Marketing Services. For the most part, these are the standard, run-of-the-mill self-service PPC ads available from Amazon. However, there is another Amazon advertising channel that you may be less familiar with: Amazon Advertising Platform (AAP).
A couple of weeks ago, I wrote about the basics of setting up promotional ads for products on Amazon Seller Central. However, there is another Amazon option for some: Amazon Vendor Central. If you’re tilting your head sideways in confusion, don’t worry, you’re not alone. We’ve all done that. There are actually 3 ways to