All posts discussing Analytics platforms, whether Google Analytics or another platform.
Recently, Google Analytics rolled out a cross-device tracking feature, allowing you to see how often the same users return to the site via different devices. This innovation marks a major step in being able to see the activity of individual users, as opposed to viewing separate statistics by device. As mobile devices have entered the mainstream
I went into Google Analytics recently to look into results for a campaign and noticed this banner at the top: Anything that impacts my data is a big deal, so I clicked the Learn More link to understand what these changes are. Understanding the Data Retention Change Basically, Analytics is letting you decide how long
You may have the most beautiful, user-friendly interface on the web, but you can still lose users with a slow site. In the same vein, you can have the best-written ads in a carefully crafted search campaign, while still losing users on a landing page. According to a survey by KISSmetrics, 47% of consumers expect
Ever since AdWords launched the Opportunities tab my opinion has varied between incredulous to downright disappointed. The main factor has always been the overwhelming feeling that Google is just recommending that you increase bids, add more keywords (usually more generic keywords that are only tangentially related to your keywords) and utilize every possible ad extension.
On December 14, Google announced new features for better user-based reporting in Analytics. At the core of the rollout is the ability to include a column for total users in standard reports throughout the interface, where previously only sessions or, in some cases, new users were available. This update allows marketers to better view data
Google Tag Manager (GTM) is a fabulous tool to house all your website or mobile app tags and code snippets. While the basics are fairly easy to follow and implement, some of the more advanced capabilities can seem daunting and overwhelming. I recently tackled learning how to track button clicks and am breaking it down into simple,
If you’re advertising your products through Google AdWords, it’s likely you are using remarketing as part of your overall strategy. However, if you are only building audiences through AdWords you are missing out on a lot of great targeting features available in Google Analytics. In Google AdWords, you are limited to creating audiences based on pages
So often, our Google Analytics (GA) accounts have been set-up by a programmer and the settings are not always checked from a marketing perspective. Or, we’ve inherited an account that we thought was set-up properly and didn’t think about looking into all the settings. Other times, we simply forget about them in the hustle and
Google AdWords and Google Analytics can be two very powerful tools for your online marketing efforts. Each has a robust amount of information available and allows you to really get your hands dirty in data. On top of that, they’re also made by the same company, which means they can communicate with each other pretty
While AdWords provides insights into ad impressions, cost, and conversions, it doesn’t deliver all of the information needed about website visitor behavior after the click and before a conversion. However, a wealth of actionable data can be found by using Google Analytics reports along with AdWords. Google Analytics is a handy, and free, tool for
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
