All posts discussing Analytics platforms, whether Google Analytics or another platform.
Every digital marketer should prioritize learning Google Analytics. The amount of free data you can gather about user activity on your site provides incredible value. Yet, misunderstandings of how metrics are actually calculated can quickly lead to faulty decisions. Unfortunately, many marketers go into Google Analytics not fully cognizant of the platform’s nuances. In this
Mostly likely, you’ve used Google Tag Manager to implement your basic tags, but it allows you to implement a wide variety of useful tools to help you make better marketing decisions. This post assumes you have some basic working knowledge of GTM and already have your account set-up. If not, this Beginner’s Guide will help
My most popular Clix blog post has been “Time To Start Tracking Your Button Clicks In Google Tag Manager.” It’s a post that I still even refer back to often because I often set up button tracking or other events for our clients that either do not have the internal capacity or skill sets to
Proper tracking is paramount to the success of any PPC campaign. An incorrectly installed conversion tag prevents leads from being counted properly, impacting your ability to bid based on the data. Checking your tracking setups is a crucial step in setting up any campaign, and tracking errors can frequently cause frustration when troubleshooting. Thankfully, the
Wish you could see better data about how users engage with embedded YouTube videos on your website? Sure, Google Analytics will show you how many people visited the page containing your video, but by default you won’t see performance for the video itself without heading over to YouTube Analytics. Thankfully, Google Tag Manager offers built-in
SMX East 2018 just wrapped up last week. Two members of the Clix team were selected to speak this year and share their knowledge on paid Facebook and Display/YouTube campaigns. Check out the slides below if you missed the presentations. Winning B2B Strategies with Facebook Ads When it come to Facebook ads, many advertisers think Facebook only works
Recently, Google Analytics rolled out a cross-device tracking feature, allowing you to see how often the same users return to the site via different devices. This innovation marks a major step in being able to see the activity of individual users, as opposed to viewing separate statistics by device. As mobile devices have entered the mainstream
I went into Google Analytics recently to look into results for a campaign and noticed this banner at the top: Anything that impacts my data is a big deal, so I clicked the Learn More link to understand what these changes are. Understanding the Data Retention Change Basically, Analytics is letting you decide how long
You may have the most beautiful, user-friendly interface on the web, but you can still lose users with a slow site. In the same vein, you can have the best-written ads in a carefully crafted search campaign, while still losing users on a landing page. According to a survey by KISSmetrics, 47% of consumers expect
Ever since AdWords launched the Opportunities tab my opinion has varied between incredulous to downright disappointed. The main factor has always been the overwhelming feeling that Google is just recommending that you increase bids, add more keywords (usually more generic keywords that are only tangentially related to your keywords) and utilize every possible ad extension.
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
