SMX East 2018 Recap

SMX East 2018 just wrapped up last week. Two members of the Clix team were selected to speak this year and share their knowledge on paid Facebook and Display/YouTube campaigns. Check out the slides below if you missed the presentations. Winning B2B Strategies with Facebook Ads When it come to Facebook ads, many advertisers think Facebook only works

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AdWords Opportunities Can Teach You A Thing Or Two

Ever since AdWords launched the Opportunities tab my opinion has varied between incredulous to downright disappointed. The main factor has always been the overwhelming feeling that Google is just recommending that you increase bids, add more keywords (usually more generic keywords that are only tangentially related to your keywords) and utilize every possible ad extension.

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