All posts discussing Analytics platforms, whether Google Analytics or another platform.
In October, Google rolled out Google Analytics 4 (previously “App + Web properties”) as the official default property type for Analytics accounts moving forward. With this rollout comes a rebuild of Google Analytics from the ground up, geared around user events and tracking users through the customer journey. Marketers will find that GA4 entails a
We’ve written a few posts already about Google’s recent change to reduce the number of search terms visible within Google Ads accounts and its impact on ad account management. Well, now we have another tip for advertisers to get some insight into the search terms that were removed by using Google Analytics. Let’s walk through
Syncing Google Analytics to Google Ads allows you to create audiences based on aspects of website behavior beyond just the pages they visit. Taking full advantage of capabilities available to built Analytics-based audiences will allow you to target new buckets of people who are highly engaged with content on your site and could be potential
Every digital marketer should prioritize learning Google Analytics. The amount of free data you can gather about user activity on your site provides incredible value. Yet, misunderstandings of how metrics are actually calculated can quickly lead to faulty decisions. Unfortunately, many marketers go into Google Analytics not fully cognizant of the platform’s nuances. In this
Mostly likely, you’ve used Google Tag Manager to implement your basic tags, but it allows you to implement a wide variety of useful tools to help you make better marketing decisions. This post assumes you have some basic working knowledge of GTM and already have your account set-up. If not, this Beginner’s Guide will help
My most popular Clix blog post has been “Time To Start Tracking Your Button Clicks In Google Tag Manager.” It’s a post that I still even refer back to often because I often set up button tracking or other events for our clients that either do not have the internal capacity or skill sets to
Proper tracking is paramount to the success of any PPC campaign. An incorrectly installed conversion tag prevents leads from being counted properly, impacting your ability to bid based on the data. Checking your tracking setups is a crucial step in setting up any campaign, and tracking errors can frequently cause frustration when troubleshooting. Thankfully, the
Wish you could see better data about how users engage with embedded YouTube videos on your website? Sure, Google Analytics will show you how many people visited the page containing your video, but by default you won’t see performance for the video itself without heading over to YouTube Analytics. Thankfully, Google Tag Manager offers built-in
SMX East 2018 just wrapped up last week. Two members of the Clix team were selected to speak this year and share their knowledge on paid Facebook and Display/YouTube campaigns. Check out the slides below if you missed the presentations. Winning B2B Strategies with Facebook Ads When it come to Facebook ads, many advertisers think Facebook only works
Recently, Google Analytics rolled out a cross-device tracking feature, allowing you to see how often the same users return to the site via different devices. This innovation marks a major step in being able to see the activity of individual users, as opposed to viewing separate statistics by device. As mobile devices have entered the mainstream
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
