Posts discussing audience targeting outside of remarketing.
About a year ago, the buzz began around Google rolling out In-Market audience targeting for Search campaigns. Based on Google’s presentation at the 2017 Google Marketing Next event, advertisers who were part of the initial Beta test saw an average of a 10% increase in conversion rate with In-Market audiences for Search. Bing beat Google
After a beta in the U.S. in 2017, In-Market Audiences are available in Bing! (Unfortunately, this feature is only available for U.S. advertisers at this point.) This audience type allows advertisers to target folks who have exhibited potential buying behavior based on search trends and history. These audiences can eliminate the need for advertisers to
AdWords has been rolling out more and more audience targeting features, and made Life Events targeting available to all advertisers last month. Having all of these options is great, but your head might be spinning when trying to determine the right strategy — custom intent audiences, or life events, or in-market audiences, and the list
A while back we wrote about 2 audiences to exclude from your next Facebook campaign. Excluding those folks from the start of your Facebook campaign can save money and time that is spent targeting folks who will never turn into a paying customer. While attending Pubcon Austin I was listening to a presentation by Marty Weintraub of
In November, Google rolled out some new features, and the one I’ve been most excited to test is Custom Intent audiences for the Google Display Network. I have been a proponent of the GDN for a long time. While I understand its shortcomings, I have run successful GDN campaigns for multiple clients over the years,
This is a guest post by Joe Martinez, Director of Paid Media and Community for Granular. I’ll admit it. I’m still guilty of slapping the target keyword as a first headline in my text ads, but I hate doing this. Keyword headlines can lead to very boring search results with no obvious winner. Check out
When promoting a SaaS product, your target audience is often saturated with messages from multiple competitors to try similar products. Building specific audiences to reach using retargeting or customer lists can help your brand stand out with the right strategy. In this article, we’ll cover four audiences you can target to improve your SaaS PPC
Retargeting is a staple in nearly all PPC accounts at this point. Everyone has bought into the idea that just because someone didn’t purchase the first time they came to the site, doesn’t mean they aren’t going to purchase at some point and it’s important to stay in their mind space. But despite the advancements
Audience targeting is becoming more important by the day in the world of online advertising. Search advertising is still a massively important piece of the puzzle, but without additional audience targeting to supplement that search strategy, it’s going to be increasingly difficult for companies to grow their user base. Crafting an audience strategy can be
So often, our Google Analytics (GA) accounts have been set-up by a programmer and the settings are not always checked from a marketing perspective. Or, we’ve inherited an account that we thought was set-up properly and didn’t think about looking into all the settings. Other times, we simply forget about them in the hustle and
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
