Posts discussing audience targeting outside of remarketing.
I was recently hanging out at my local Starbucks when a man started asking me what I was working on. As we talked, I learned that he was a communication major at a local university, so he was no stranger to marketing and advertising. He told me one thing that really bothers him is when
We all know the feeling. We take all the information we’ve gathered through research, conversations with clients, mix it all together with our expertise and put together some pretty fabulous audiences to target their potential customer base. We then monitor the campaigns closely and ensure performance is strong. Making ad copy changes, targeting adjustments, tweaks
In June of this year, the world was introduced to Facebook’s Value-Based Audiences for advertisers. This means we’re not only able to indicate which users are our customers, we’re also able to give Facebook some indication of who are our better customers. If you haven’t read up on the basics of LTV components in Custom
AdWords recently announced new features during their Google Marketing Next event. One such announcement was the plan for in-market audiences for search. This option is currently only available for Display and YouTube campaigns. On the surface this is a really cool feature. The concept of in-market audiences is that they are people who are “actively
Dynamic Search Ads are nothing new in the Google interface, but that doesn’t mean there aren’t always new things you can do to take your DSA strategy to the next level. In my presentation at SMX West, I talked about a number of ways you can spruce up your DSA to be more impactful and,
ABM, or Account Based Marketing, strategies are becoming more and more prevalent in business marketing strategies as companies find it’s sometimes easier to start with your goal customer list then find ways to target those customers. There are some platforms and tools out there that will allow you to roll out a very highly structured
Facebook has an impressive amount of targeting options and one of my favorites is the Lookalike Audience feature. These are a great way to reach additional potential customers who are similar to those users you are already targeting. If you haven’t tried out Facebook’s Lookalike Audience feature, here’s a guide to help you do that
For any number of reasons, there are advertisers out there not currently using their customer lists in their PPC campaigns. Maybe this has to do with getting an accurate list. Maybe it’s due to legal restrictions. Maybe it’s because they feel like the list better replicates the messy group of anonymous Lego persons like the
Facebook launched their Audience Network in October 2014 and have slowly grown the network over the last 2+ years. Reading on the Facebook Business blog recently I came across the stat that 1 billion people now see an ad through the Facebook Audience Network each month. Dang! While the Audience Network boosts impressive stats,
I am all about efficiency, so one of the features I fell in love with in the last year is Facebook’s Saved Audiences feature. What are Saved Audiences? Quite simply, they’re target audiences that you create for Facebook Ad Sets and subsequently save so you can choose to use them again for different ad sets.
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
