Posts discussing audience targeting outside of remarketing.
As a B2B advertiser, LinkedIn is one of my favorite channels. I recently wrote about the different customer list upload options available by channel in Google, Microsoft, Facebook and LinkedIn. Today I want to take it a step farther and talk about the audiences you need in LinkedIn to take your B2B strategy to the
List upload targeting is among the most powerful tools we have as PPC marketers and it’s certainly one of my favorite features. But each major channel differs a bit in how the list uploads work. Things like what types of information you can upload and the minimum/maximum list sizes differ between channels. To keep things
In 2018, we ran a series that was a deep-dive into retargeting for every channel. This year, we’re back with our favorite remarketing tips. What Are Your Favorite Remarketing Tactics? Michelle Morgan Utilizing CRM lists to move users to later stages of the lead gen funnel or upselling. In lead gen, you don’t make money
Late last year, Google announced it would be migrating audience keywords to Custom Intent targeting for Display Network campaigns. You may have noticed the ‘self-migration flow,’ as Google calls it, in your keyword-targeted Display campaigns since December 2018. Now, the deadline for migration is upon us, with Google stating that all ad groups currently using
Google launched its Customer March feature back in 2015. If you need a refresher on what it is, you can read our write-up here. In short, the feature allowed advertisers to upload a list of email addresses and have them matched with existing Google accounts. This could then be used as an audience for RLSA
Looking back on 2018, one of the more effective audience targets we’ve been able to leverage in our campaigns is Lookalike audiences. If you’re unfamiliar with this targeting strategy, Lookalike audiences provide a way for you to submit a list of users to a platform and have them search for users on their platform who
For every Google Ads advertiser who’s wondered whether their ad is showing or not for specific terms/in specific place/on specific devices the Ad Preview and Diagnosis Tool is a vital part of your toolbox. It’s a great way to troubleshoot what might be the issue before calling into Google Ads support. Recently, Google has added
About a year ago, the buzz began around Google rolling out In-Market audience targeting for Search campaigns. Based on Google’s presentation at the 2017 Google Marketing Next event, advertisers who were part of the initial Beta test saw an average of a 10% increase in conversion rate with In-Market audiences for Search. Bing beat Google
After a beta in the U.S. in 2017, In-Market Audiences are available in Bing! (Unfortunately, this feature is only available for U.S. advertisers at this point.) This audience type allows advertisers to target folks who have exhibited potential buying behavior based on search trends and history. These audiences can eliminate the need for advertisers to
AdWords has been rolling out more and more audience targeting features, and made Life Events targeting available to all advertisers last month. Having all of these options is great, but your head might be spinning when trying to determine the right strategy — custom intent audiences, or life events, or in-market audiences, and the list
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
