How to Build an Audience Targeting Strategy From Scratch

Audience targeting is becoming more important by the day in the world of online advertising. Search advertising is still a massively important piece of the puzzle, but without additional audience targeting to supplement that search strategy, it’s going to be increasingly difficult for companies to grow their user base. Crafting an audience strategy can be

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How to Start Using Engagement Audiences to Improve Performance

We all know the feeling. We take all the information we’ve gathered through research, conversations with clients, mix it all together with our expertise and put together some pretty fabulous audiences to target their potential customer base. We then monitor the campaigns closely and ensure performance is strong. Making ad copy changes, targeting adjustments, tweaks

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