Target Impression Share Bidding: What We’ve Seen So Far

Google’s been rolling out more and more smart bidding strategies in the continual push toward campaign automation, and earlier this month they announced the latest automated bidding strategy — Target Impression Share. While initial automated bidding options focused on increasing conversions, revenue or clicks, Target Impression Share focuses on increasing brand awareness by helping you

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Updates to Bing Ads Automated Extensions

Bing Ads automated extensions save advertisers time by using AI to analyze huge amounts of data and find more effective ways to supplement your text ads with extensions. There are currently 10 automated extensions and Bing has launched some new updates to how advertisers can manage these extensions. How Automated Extensions Work Bing Ads collects gathers data to ensure

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