Understanding Target Impression Share Bidding

Last year, Google Ads announced that Target Search Page Location and Target Outranking Share bid strategies would no longer be available for new campaigns. Last month, Google began to transition existing campaigns using these strategies to use the Target Impression Share strategy. If you have a campaign that was transitioned to Target Impression Share bidding

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Target Impression Share Bidding: What We’ve Seen So Far

Google’s been rolling out more and more smart bidding strategies in the continual push toward campaign automation, and earlier this month they announced the latest automated bidding strategy — Target Impression Share. While initial automated bidding options focused on increasing conversions, revenue or clicks, Target Impression Share focuses on increasing brand awareness by helping you

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