Any article dealing with Bing Ads from a strategy or news perspective.
Dynamic Search Ads are nothing new in the Google interface, but that doesn’t mean there aren’t always new things you can do to take your DSA strategy to the next level. In my presentation at SMX West, I talked about a number of ways you can spruce up your DSA to be more impactful and,
Bing Native Ads became available in beta to the US market in July 2015 and were made available in additional markets later that year. If you’re unfamiliar with Native ads, they are ads that show on relevant MSN web pages based on the following user intent signals: Users’ interests expressed by their prior search queries
While putting together a post on Google vs Bing Ads extensions, I came across a new feature available for Bing Ads extensions. You might remember that last summer a deal was made between Microsoft and Uber which gave Uber control over the mapping technology and image collection once associated with Bing Maps. It may come as no
In the PPC industry, it seems like not a day goes by without the release of something new. With Bing Ad’s latest release of Structure Snippets, I thought it would be a good time to take a look at how the current ad extension landscape of Google and Bing compare. If you don’t already know, ad
Back in 2013, Google rolled out the ability to compare date ranges in the AdWords interface. This was a very practical addition. Valuable insights can be gained as you compare current performance to previous periods, such as the preceding period, the same time last year, etc. I use the feature often. Getting that same comparison
Recently, something happened that I’ve been wishing and hoping for for over 6 years: Bing Ads Editor for Mac! In honor of one of the greatest moments of my life, I wanted to highlight some of my favorite features and functions of the Bing Ads Editor. Advanced Search Advanced search allows you to set multiple parameters in
Today at #SMX Advanced in Seattle, Bing announced the release of Bing Ads Editor for Mac! I can now officially retire my survival guide for working around the lack of an editor and can get down to some serious heavy lifting. Based on my use of the BAE in beta, here are my thoughts and
The bulk of my accounts over the years have been lead generation, so optimizing accounts to reduce CPL is a task I’m well acquainted with. There are so many parts to a PPC account that it’s sometimes difficult to know where to start, and sometimes even more difficult to make sure you’ve reviewed every element
When you regularly change out ad tests on a regular basis, you can spend a lot of time pausing, adding, labeling and tweaking ads in Google AdWords Editor. For me, the most unfortunate part of that is I have to turn around and make those same changes over again in Bing Ads Editor. That’s the reason
A couple weeks ago I was perusing one of my client accounts in Bing Ads looking for some optimizations to make. I ran an search query report and was honestly confused and supremely irritated by what I found. I figured since I was caught totally off guard by this that others might be as well,
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
