Any article dealing with Bing Ads from a strategy or news perspective.
Earlier this year, Bing announced the Microsoft Audience Network (MSAN), a new Display network powered by the Microsoft Graph (the API for Microsoft 365) and artificial intelligence (AI). This network was previously called Native Ads and is now enhanced by user intent and audience data from the Microsoft Graph: The part of this rollout
Bing Ads has released two new automated bidding options which you may be familiar with if you are using Google Ads: Target CPA and Maximize Conversions. Up until this month, the only bidding options available in Bing were Manual, Maximize Clicks, and Enhanced CPC. This is welcome news as I have always preferred the Target CPA and
Bing Ads automated extensions save advertisers time by using AI to analyze huge amounts of data and find more effective ways to supplement your text ads with extensions. There are currently 10 automated extensions and Bing has launched some new updates to how advertisers can manage these extensions. How Automated Extensions Work Bing Ads collects gathers data to ensure
After a beta in the U.S. in 2017, In-Market Audiences are available in Bing! (Unfortunately, this feature is only available for U.S. advertisers at this point.) This audience type allows advertisers to target folks who have exhibited potential buying behavior based on search trends and history. These audiences can eliminate the need for advertisers to
Recently, I added Google Shopping campaigns for one of my clients’ PPC efforts. After seeing their success, when the client asked me about ways to expand, I mentioned giving Bing Shopping a try. With their approval, I started the process of getting them set-up. Here are the steps I took so you can quickly and
Bing has been working on many new features to stay competitive in the PPC space. Earlier this month at the Bing Partner Summit, Microsoft introduced the Microsoft Audience Network (MSAN). Powered by the Microsoft Graph (the API for Microsoft 365) and artificial intelligence (AI), this is a new audience targeting tool focuses on user intent and profiles
The Bing Ads import option was one of the greatest additions to the PPC world in my opinion. Bing has released new features to their Google AdWord’s import for a more simplified workflow. Let’s take a look at some of the most recent updates. Increase in the Number of Items You Can Import If
Bing Intent Ads are a form of native advertising allowing placements within page content, including both text and imagery. These ads offer potential to reach your audience beyond search results on select Microsoft properties, including signals beyond search activity. In this article, we’ll cover setting up Intent Ads, targeting options, and reporting on results. Where
Late last year, Bing released countdowns for ads. This ad feature has been available in Google AdWords for a while and is a much-welcomed addition to Bing Ads. Countdown customizers let you add a countdown to an event in your Expanded Text Ad. The countdown will automatically update your ads by day, then hour, then
Google Tag Manager allows you to add multiple tracking codes to your site through one straightforward interface, saving time and simplifying deployment. Whether adding a global code or a single conversion event, you can set up a complete configuration to track most standard website actions. In this article, we’ll cover setting up Bing’s Universal Event
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
