Reaching Your Audience Beyond Search with Bing Intent Ads

Bing Intent Ads are a form of native advertising allowing placements within page content, including both text and imagery. These ads offer potential to reach your audience beyond search results on select Microsoft properties, including signals beyond search activity. In this article, we’ll cover setting up Intent Ads, targeting options, and reporting on results. Where

Read More

Recent Bing Ads Updates to Know About

In recent months, Bing Ads has released several notable updates. While most of these entail much-awaited parity with AdWords features, you may find them useful for improving your PPC management efforts in Bing. In this article, we’ll highlight Bing’s updates from the past six months. Offline Conversion Import (September 2017) The launch of offline conversion

Read More