Any article dealing with Bing Ads from a strategy or news perspective.
Having broad match keywords is a rarity in my accounts. Broad match lets you reach the widest audience possible with your keywords. The downside is the impressions from broad match keywords aren’t very targeted which could lead to you spending money on people who aren’t really interested in what you are selling. When the broad
Google Ads and Bing Ads, for the most part, function similarly when it comes to the basics of search advertising. Because of this, advertisers often build and structure their campaigns similarly across both platforms. However, there are some instances where there are small variations in how search keywords work that can make a large difference
For many e-commerce websites, the holiday season is dominated by Black Friday and Cyber Monday. They spend months coming up with their offers and preparing how they’ll advertise those offers. There is a cult following for these deals and many websites catalog the “leaked” flyers for big sales. Then there is the last-minute push for
Shopping Ads are a key component for retailer’s advertising strategies. Bing Ads has launched new metrics and notifications to improve insights into Shopping Campaign performance. Let’s take a look at the new additions and how advertisers can use them to improve the performance of their Shopping Ads. Absolute Top Impression Share If you’ve been running
Bing recently announced changes to the way Enhanced CPC bidding works in their interface. If you currently use this bidding method, it’s important to understand how these changes can impact your advertising performance and adjust your strategy accordingly. What is Enhanced CPC Bidding? As a quick review, enhanced CPC is a bidding strategy that lets
I don’t know what tasks eat up a lot of your time each week, but for me, it’s custom reporting. Much of it is fairly nuanced and can’t be automated. While in some cases I could use labels, they don’t couldn’t always be leveraged for everything I needed. Also, I find filtering by label to be
Recently I’ve had the chance to beta test a new feature from Bing called the Competition tab. It appears in your Bing Ads account next to your regular Campaign, Ad Groups, Setting, Ads, etc. tabs. You’ll see it in the image below along the top. Once you’re looking at the Competition tab, here is what
Bing Ads conversion tracking allows advertisers to record what customers do on their website and evaluate the effectiveness of advertising campaigns. If you are running campaigns in Bing Ads, there are changes being made to how conversions are tracked in the interface. Bing Ads Conversion Tracking Changes: 1. Conversions will now be reported based on
Earlier this year, Bing announced the Microsoft Audience Network (MSAN), a new Display network powered by the Microsoft Graph (the API for Microsoft 365) and artificial intelligence (AI). This network was previously called Native Ads and is now enhanced by user intent and audience data from the Microsoft Graph: The part of this rollout
Bing Ads has released two new automated bidding options which you may be familiar with if you are using Google Ads: Target CPA and Maximize Conversions. Up until this month, the only bidding options available in Bing were Manual, Maximize Clicks, and Enhanced CPC. This is welcome news as I have always preferred the Target CPA and
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
