Any article dealing with Bing Ads from a strategy or news perspective.
Bing has been working on many new features to stay competitive in the PPC space. Earlier this month at the Bing Partner Summit, Microsoft introduced the Microsoft Audience Network (MSAN). Powered by the Microsoft Graph (the API for Microsoft 365) and artificial intelligence (AI), this is a new audience targeting tool focuses on user intent and profiles
The Bing Ads import option was one of the greatest additions to the PPC world in my opinion. Bing has released new features to their Google AdWord’s import for a more simplified workflow. Let’s take a look at some of the most recent updates. Increase in the Number of Items You Can Import If
Bing Intent Ads are a form of native advertising allowing placements within page content, including both text and imagery. These ads offer potential to reach your audience beyond search results on select Microsoft properties, including signals beyond search activity. In this article, we’ll cover setting up Intent Ads, targeting options, and reporting on results. Where
Late last year, Bing released countdowns for ads. This ad feature has been available in Google AdWords for a while and is a much-welcomed addition to Bing Ads. Countdown customizers let you add a countdown to an event in your Expanded Text Ad. The countdown will automatically update your ads by day, then hour, then
Google Tag Manager allows you to add multiple tracking codes to your site through one straightforward interface, saving time and simplifying deployment. Whether adding a global code or a single conversion event, you can set up a complete configuration to track most standard website actions. In this article, we’ll cover setting up Bing’s Universal Event
This is part of our series The PPC Pro’s Ultimate Guide to Retargeting. With significantly lower search volume than Google, sometimes Bing is overlooked as a tool in the PPC remarketing arsenal. Since Bing often has lower CPCs and less competition than other PPC channels, it could be a great fit for your remarketing efforts. Getting
In recent months, Bing Ads has released several notable updates. While most of these entail much-awaited parity with AdWords features, you may find them useful for improving your PPC management efforts in Bing. In this article, we’ll highlight Bing’s updates from the past six months. Offline Conversion Import (September 2017) The launch of offline conversion
If phone calls are important for a business’s lead generation, it’s crucial to include calls as well as form submissions in conversion data. While call extensions can provide a limited amount of data, AdWords is the only major ad platform that offers an option for tracking calls that occur from your website. Marketers often utilize
Dynamic Search Ads are nothing new in the Google interface, but that doesn’t mean there aren’t always new things you can do to take your DSA strategy to the next level. In my presentation at SMX West, I talked about a number of ways you can spruce up your DSA to be more impactful and,
Bing Native Ads became available in beta to the US market in July 2015 and were made available in additional markets later that year. If you’re unfamiliar with Native ads, they are ads that show on relevant MSN web pages based on the following user intent signals: Users’ interests expressed by their prior search queries
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
