Any article dealing with Bing Ads from a strategy or news perspective.
Tailoring your ad copy for different audiences is an essential part of any successful advertising campaign. Microsoft has announced their release of IF functions globally that will help advertisers easily tailor their ad copy based on device and audience. Using IF functions will allow you to customize a single ad in your account with different
As I was trying to force myself to say “Microsoft Advertising” instead of “Bing Ads” on client calls recently, I got to thinking about all of the changes that have happened in this industry since I got started in 2010. There have been quite a few, but some stick out in my memory, either because
Just last week, Microsoft Ads announced the launch of experiments, which is a welcomed addition to the platform! Experiments are copies are your campaigns in which you can evenly test one component (landing page, ad copy, bids, etc). Previously, if you tried to test in this platform, you had to use best guesses on your
The ability to import Google Ads campaigns into Microsoft Ads is one of the biggest advantages of the platform. While I like this feature, and I use it frequently, there are a few “user beware” issues that I want to call out. What is the Google Import Feature? There are two different ways to import
From the recent partnership to exclusively serve Yahoo search ads, to the rollout of custom audiences, Bing Ads continues to introduce new features for advertisers. At the beginning of April, Bing launched Action Extensions, which allow you to include a call-to-action button with an ad in search results. This new extension is accessible globally in
Having broad match keywords is a rarity in my accounts. Broad match lets you reach the widest audience possible with your keywords. The downside is the impressions from broad match keywords aren’t very targeted which could lead to you spending money on people who aren’t really interested in what you are selling. When the broad
Google Ads and Bing Ads, for the most part, function similarly when it comes to the basics of search advertising. Because of this, advertisers often build and structure their campaigns similarly across both platforms. However, there are some instances where there are small variations in how search keywords work that can make a large difference
For many e-commerce websites, the holiday season is dominated by Black Friday and Cyber Monday. They spend months coming up with their offers and preparing how they’ll advertise those offers. There is a cult following for these deals and many websites catalog the “leaked” flyers for big sales. Then there is the last-minute push for
Shopping Ads are a key component for retailer’s advertising strategies. Bing Ads has launched new metrics and notifications to improve insights into Shopping Campaign performance. Let’s take a look at the new additions and how advertisers can use them to improve the performance of their Shopping Ads. Absolute Top Impression Share If you’ve been running
Bing recently announced changes to the way Enhanced CPC bidding works in their interface. If you currently use this bidding method, it’s important to understand how these changes can impact your advertising performance and adjust your strategy accordingly. What is Enhanced CPC Bidding? As a quick review, enhanced CPC is a bidding strategy that lets
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
