All articles around finding success with call tracking in the advertising platforms or in third party systems.
For many businesses, form submissions only account for a portion of leads that come through the web. Phone calls can also be crucial to gaining customers, and some businesses find that getting people on the phone right away can be the most valuable way to close a deal. Call extensions allow you to direct a
If phone calls are important for a business’s lead generation, it’s crucial to include calls as well as form submissions in conversion data. While call extensions can provide a limited amount of data, AdWords is the only major ad platform that offers an option for tracking calls that occur from your website. Marketers often utilize
A couple weeks ago I wrote a post with 7 key questions to ask before tackling your mobile PPC. If you’ve got the answers to these questions, then what are the next steps? This post will discuss exactly that. Getting Started With Mobile PPC For illustration, we’ll consider a fictional HVAC company in Idaho (where
This is a guest post by Heather Gaskins, PPC Manager. Third party tracking systems are becoming increasingly popular for PPC tracking, as well as other areas of digital marketing. Many service and lead generation companies rely almost entirely on phone call conversions. Optimizing for these phone calls can mean the difference between a successful campaign and
…in the accounts it makes sense for, that is. Call Only campaigns have been in Google’s advertising arsenal for a little over half a year now. When they were first released, many got a chance to utilize them right away in their campaigns. Some folks loved them, others hated them. Unfortunately for me, I hadn’t had
When AdWords announced call-only campaigns in February I was excited. I had a couple clients where phone calls were the main objective so it made sense to use call-only ads. But it isn’t as simple as creating an ad and getting started. You have to verify the phone numbers. Phone Number Verification The easiest way
Mobile, mobile, mobile. Everything is mobile. Despite the obvious fact that our handheld devices have taken over our lives, many digital advertisers still treat mobile as a 2nd class traffic source. The excuses vary, but are outdated none-the-less. “Mobile clicks are not as relevant.” “Mobile traffic doesn’t convert.” “Mobile apps on display? Who would waste their
Facebook added call-to-action buttons to its newsfeed ads last October, allowing users to click a button to either call or get directions. These new features make it more convenient for customers to reach you directly from their mobile device. Facebook has been upgrading its local awareness ad program and this is latest example of how
Last December, for the first time, Google began reporting in-store visits so advertisers could finally measure how their online efforts translated into store visitors. Owners of brick-and-mortar stores were naturally curious about how this metric was measured. At the time, Google stated that is was an estimate based on GPS signals and the proximity of
After launching my first Call Only Campaign, I realized I wasn’t sure about the reporting…was a click a call in these cases? What was a conversion? A few weeks in, and the client I was testing it on was getting what seemed to be good results, if we were going by clicks…but almost too good. I
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
