Optimizing Third Party Call Tracking for Success

This is a guest post by Heather Gaskins, PPC Manager. Third party tracking systems are becoming increasingly popular for PPC tracking, as well as other areas of digital marketing. Many service and lead generation companies rely almost entirely on phone call conversions. Optimizing for these phone calls can mean the difference between a successful campaign and

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Update Your Attitude & Prepare for Mobile Advertising Success

Mobile, mobile, mobile. Everything is mobile. Despite the obvious fact that our handheld devices have taken over our lives, many digital advertisers still treat mobile as a 2nd class traffic source. The excuses vary, but are outdated none-the-less. “Mobile clicks are not as relevant.” “Mobile traffic doesn’t convert.” “Mobile apps on display? Who would waste their

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