Big Changes Coming To AdWords Ad Grants

I recently got a fairly innocuous email from Google regarding a Google Ad Grant account that I work with. Here it is in it’s entirety: It starts out by saying how 35,000 nonprofits have accounts. That’s great. They’re excited to tell us that the $2.00 bid limit will no longer apply to campaigns that use

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How to Approach Campaign Restructures

Many of you have likely inherited accounts from other campaign managers that are not organized; either according to accepted best practices or even simply in the way you would have built the structure out. In my experience, there aren’t many things more frustrating than that. You’re in these accounts daily and making optimizations regularly, so having

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Refuting Common B2B Myths in PPC

PPC marketers who run campaigns focused toward B2B audiences know that nuances of setup and performance can vary drastically from B2C campaigns. You’re attempting to reach professionals, often in tightly defined niches. Unfortunately, both clients and PPC managers often fall back on stereotypes of how these individuals are expected to behave, what timing is best

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