In today’s world of digital billboards, social media clutter and countless other forms of advertising, how do your PPC efforts fit in anymore? You might want to step back to evaluate how to deliberately cut through the noise to improve your results. What is Your Funnel? In the original Marketing Rule of 6 from the
Here at Clix, even our account managers are in accounts day-in and day-out, making changes and carrying out account optimizations. We all have our strengths, weaknesses, favorite tasks, and tasks we don’t enjoy as much. We thought we would share our favorite PPC tasks with you today! Bethany Bey My favorite PPC task is reviewing
As we begin a new year, you might be tasked with preparing a presentation for an annual review meeting to cover 2020 campaign performance. Whether your client’s business was lucky enough to have survived or thrived in the volatile year of 2020, you’ll have your work cut out for you presenting performance data for such
As 2020 is coming to a close, many businesses are looking to increase their budgets and reach in the New Year, as many had to reduce their advertising spend amid the COVID pandemic and the fluctuating 2020 economy. While some are wanting to take a slow and steady approach, others are hoping to ramp things
This is the second of a two-part series on brand safety in 2020. Yesterday, I outlined brand safety in Google Ads and Microsoft Ads. Brand safety is a term that has become increasingly popular for digital advertisers in the last couple of years. If you want a recap of some of the history behind brand
This is the first of a two-part series about brand safety features in 2020. We’ve all been there: surfing the web when a terribly misplaced ad pops up on the web page. It could be an inappropriate placement next to an ironic news article or a truncated headline with an alternative meaning. As the U.S.
When I was first digging into Discovery campaigns earlier this year, the biggest deterrent to me was the lack of control Google offers with this campaign type. While Google has been taking more and more disconcerting liberties with reducing advertiser insight into our campaigns, I’ve found that Discovery campaign performance has been solid so far.
Google has announced they will be charging new fees for ads served in the United Kingdom, Turkey, and Austria. These fees will begin on November 1, 2020, and you will see the additional fee in your ad invoice. The new fees are as follows: Ads served in the United Kingdom: a 2% UK DST Fee
If you’re just dipping your toe in the Content Marketing pool, you’ll want to go back and read my previous post to help determine if this is a good strategy for your business. If you know it’s an initiative you want to test, you can use the first post to begin mapping out your strategy