This is the second of a two-part series on brand safety in 2020. Yesterday, I outlined brand safety in Google Ads and Microsoft Ads. Brand safety is a term that has become increasingly popular for digital advertisers in the last couple of years. If you want a recap of some of the history behind brand
This is the first of a two-part series about brand safety features in 2020. We’ve all been there: surfing the web when a terribly misplaced ad pops up on the web page. It could be an inappropriate placement next to an ironic news article or a truncated headline with an alternative meaning. As the U.S.
When I was first digging into Discovery campaigns earlier this year, the biggest deterrent to me was the lack of control Google offers with this campaign type. While Google has been taking more and more disconcerting liberties with reducing advertiser insight into our campaigns, I’ve found that Discovery campaign performance has been solid so far.
Google has announced they will be charging new fees for ads served in the United Kingdom, Turkey, and Austria. These fees will begin on November 1, 2020, and you will see the additional fee in your ad invoice. The new fees are as follows: Ads served in the United Kingdom: a 2% UK DST Fee
If you’re just dipping your toe in the Content Marketing pool, you’ll want to go back and read my previous post to help determine if this is a good strategy for your business. If you know it’s an initiative you want to test, you can use the first post to begin mapping out your strategy
The ability to import Google Ads campaigns into Microsoft Ads is one of the biggest advantages of the platform. While I like this feature, and I use it frequently, there are a few “user beware” issues that I want to call out. What is the Google Import Feature? There are two different ways to import
This is the first of a two-part post on how to leverage content in your B2B PPC strategy. This first post will give more of a background on what content marketing is, how to choose the right content and goal setting. The second post will cover more of the nitty-gritty on how to leverage content
If you’re running keyword-targeted search campaigns in Google Ads then you should be very familiar with the search terms report. It’s the report where Google shows you EXACTLY what people searched before clicking on your ads. To find it in any campaign or ad group, just click on Keywords in the left column and “Search
When it comes to Valentine’s Day candy, I have a love-hate relationship with the colorful candy hearts pictured above. On one hand, I love that they remind me of childhood and the fun parties that we would have in elementary school. They’re also so pretty and festive. On the other hand, I hate that they