Target Impression Share Bidding: What We’ve Seen So Far

Google’s been rolling out more and more smart bidding strategies in the continual push toward campaign automation, and earlier this month they announced the latest automated bidding strategy — Target Impression Share. While initial automated bidding options focused on increasing conversions, revenue or clicks, Target Impression Share focuses on increasing brand awareness by helping you

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Big Changes Coming To AdWords Ad Grants

I recently got a fairly innocuous email from Google regarding a Google Ad Grant account that I work with. Here it is in it’s entirety: It starts out by saying how 35,000 nonprofits have accounts. That’s great. They’re excited to tell us that the $2.00 bid limit will no longer apply to campaigns that use

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