Search Query Review with AdWords Editor 12.3

AdWords Editor 12.3, released during the first week of May 2018, contains several significant feature updates. One long-awaited update includes the ability to see search term reports directly within Editor. This gives users a new option for conducting the search query review process. Many PPC managers likely have an established process that involves either reviewing search terms

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AdWords Editor: Shared Sitelinks

We all have those “doh!” moments (some more than others), where we knew there was a faster method to make changes to an account, but we don’t think to utilize it in the moment. I had that moment last week after spending a large chunk of my day adjusting ad group-level sitelinks in a medium-sized

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