Protecting Your Geotargeting in Google Ads

Working as a PPC manager entails dealing with frequent change from the ad platforms and adapting your approaches to setting up campaigns. As one of many recent changes, Google Ads removed the option to strictly reach people who are in your target geographic location. Currently, you’re presented with the following three options, which are accessible

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Search Query Review with AdWords Editor 12.3

AdWords Editor 12.3, released during the first week of May 2018, contains several significant feature updates. One long-awaited update includes the ability to see search term reports directly within Editor. This gives users a new option for conducting the search query review process. Many PPC managers likely have an established process that involves either reviewing search terms

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AdWords Editor: Shared Sitelinks

We all have those “doh!” moments (some more than others), where we knew there was a faster method to make changes to an account, but we don’t think to utilize it in the moment. I had that moment last week after spending a large chunk of my day adjusting ad group-level sitelinks in a medium-sized

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