Researching competitors provides valuable data for any business involved in digital marketing. You can monitor messaging and targeting, see which brands are most aggressive in advertising, and even get ideas to troll your competitors. Thanks to increasing concerns over privacy, ad platforms have taken measures over recent years to make their advertisers’ information more transparent.
Half the reason I watch the Super Bowl is the commercials. They’re super expensive ($5.25 million for a 30-second spot in 2019) so you see some really awesome ads. This year Bud Light went all out with several commercials. One was a co-branded commercial with Game of Thrones where the Bud Knight is defeated in
In the past year or so, Facebook has been on a mission to increase transparency. One of their big pushes has been to show what ads an advertiser is running and who those ads are targeting. They just took that effort and turned it up to 11 with the launch of the Facebook Ads Library.
Google has announced that the click share metric will be rolling out for Search campaigns over the next few weeks. Click share has been available in Shopping campaigns since 2015. If you aren’t familiar with the metric, let’s take a look at what it measures. What is Click Share? Click share is the estimated share
Over the past year I’ve had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf. I attended the SLCSEM Digital Marketing Conference in Salt Lake City in the summer and just returned from Pubcon Vegas this fall. I learned A LOT at these
Recently I’ve had the chance to beta test a new feature from Bing called the Competition tab. It appears in your Bing Ads account next to your regular Campaign, Ad Groups, Setting, Ads, etc. tabs. You’ll see it in the image below along the top. Once you’re looking at the Competition tab, here is what
There are a lot of opinions on best PPC practices and tactics out there in the blogosphere. Let’s be honest: Not every “best” practice or method is going to apply to every client, account or campaign that you encounter in this industry. Because of this, we put together a list of what we think are
One of my favorite tasks to undertake is research about a new industry, client or market. Of course, I utilize the search engines to their fullest extent. But I have found that there is a lot more information out there that can be gained from utilizing social in your efforts. Here are some ways that
Over the years, there have been many recurring discussions within the PPC landscape: should I adjust my structure to separate keyword match types? Do I bid on my own brand name? How do PPC and SEO work together best? What new change is Google going to force on us now? Etc, etc. Another of those continual
Earlier this month I had the opportunity to attend Pubcon 2017 in Las Vegas, one of the largest, and oldest internet marketing conferences in the US. Throughout the 3 jam-packed days of sessions I attended sessions ranging from writing better ad copy to conversions in a landing page-less world to top AdWords mistakes to creating