Tactics and tips for conducting competitive research and gaining an edge against your competition.
This is a guest post by JD Prater, Head of Customer Acquisition at AdStage. By this point, you’re probably already running Google AdWords and Facebook ad campaigns. However, what about the smaller networks? Do you know if your customers are on Pinterest? Instagram? LinkedIn? Twitter? If you don’t know the answer to those questions then
(source) As part of our onboarding process for new clients, we’ll discuss who they find to be their top competitors. Then we’ll ask them to give a rundown of how they see themselves as comparing to those competitors. These can give good insights into a market that, as an agency, we might not have intimate
ABM, or Account Based Marketing, strategies are becoming more and more prevalent in business marketing strategies as companies find it’s sometimes easier to start with your goal customer list then find ways to target those customers. There are some platforms and tools out there that will allow you to roll out a very highly structured
As I start a New Year, I like to take some time to think about channel features I can test out that didn’t get implemented the previous year. I’m also finding more and more that it’s imperative for me to work efficiently so I can accomplish all I need to each day. One AdWords feature that
Anyone who has worked on a PPC lead generation account knows that these accounts are an inherently different kind of beast than e-commerce. These accounts have different fluctuations, challenges and goals than other accounts and therefore have to be managed differently. Many times, it can be hard to look at PPC blog posts about
Running competitive analysis has become a bit of a standard practice in the PPC industry. Whether you’re an in-house or an agency pro, everyone wants to get the edge on their competition in their accounts. In the same vein of thought, one of my standard practices is to take a look inward and run this same
This is a guest post from Joe Putnam, Director of Marketing at iSpionage. AdWords is more competitive than most advertising mediums. If you choose to put up a billboard, for example, you don’t have to worry about someone else stealing your placement if you don’t pay more than they do. As long as you’re willing
I’m often surprised by how many people at conferences say they either didn’t know Auction Insights existed, or they admit they’ve glanced at it but not gone too far beyond that. This handy tool in AdWords is easy to sort of nod at and say, “Huh. Interesting” before moving onto the next thing you have
Text ads are one of the most fundamental pieces of PPC campaign strategy, but they often get rushed through in an effort to run the most recently released, newer, sexier targeting option. And to be fair, writing text ads can just be boring at times. Especially if you’re writing ads for clients rather than your
by Joseph Kerschbaum Director of Client Services, Clix Marketing Month-over-month you should be increasing your impressions, clicks, and sales, but finding new keywords, distribution channels, and audience targeting methods can be challenging. Let’s explore how to bolster your PPC volume in the Opportunities tab within Google AdWords. The Opportunities tab can be an easily neglected
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
