3 Tips for Better PPC Competitor Analysis

  Anyone who has worked on a PPC lead generation account knows that these accounts are an inherently different kind of beast than e-commerce. These accounts have different fluctuations, challenges and goals than other accounts and therefore have to be managed differently. Many times, it can be hard to look at PPC blog posts about

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How to Compare Your PPC Performance to Your Competitors’

by Joseph Kerschbaum Director of Client Services, Clix Marketing Month-over-month you should be increasing your impressions, clicks, and sales, but finding new keywords, distribution channels, and audience targeting methods can be challenging. Let’s explore how to bolster your PPC volume in the Opportunities tab within Google AdWords. The Opportunities tab can be an easily neglected

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