Funnel Math for PPC 101

Whenever I speak with a new PPC client, I ask a sequence of questions to understand their lead funnel and more about their business. They’re usually something like this: What is a customer worth to you? (Lifetime Value or LTV) What is the average order value? (AOV) How many orders will a customer make in

Read More

Why You Should Be Investing in Video

Video is the new black. It’s been part of my Google Rep Bingo for the last 6 years, but now it’s squarely out of the early adopters phase. Most of the time, the biggest problem is cost. Finding the right team to put together a quality video to highlight your brand can be costly. It’s

Read More

Conversion Tracking Has Come to LinkedIn!

link

B2B advertisers rejoice! LinkedIn is rolling out conversion tracking and I’ve just found my first account with it. You know what that means: Screenshots. Lots of screenshots. To get started, you’ll be able to tell if your account has conversion tracking enabled on the campaigns page. Just below the performance graph, the choices above the

Read More

Triggers to Test Using Google Tag Manager

Google Tag Manager is a wicked awesome tool that enables marketers to gather data by controlling triggers, and can easily be added to a website with a snippet of code. Google Tag Manager doesn’t provide reporting like Google Analytics; it is the connection between tracking scripts, like Google Analytics, and a website so that marketers

Read More