Strategies and suggestions for increasing conversion rate in your accounts.
When you set up conversion actions in your Google Ads account, you are given the option on whether to include each action in the “Conversions” reporting column. Data in this column is used by automated bidding strategies to optimize your bids. If you choose not to include a conversion action in the “Conversions” column the
Whenever I speak with a new PPC client, I ask a sequence of questions to understand their lead funnel and more about their business. They’re usually something like this: What is a customer worth to you? (Lifetime Value or LTV) What is the average order value? (AOV) How many orders will a customer make in
This may come as a shock, but I like things that are free and add value. That’s why I have always loved ad extensions. They allow advertisers to add more ad copy and options for searchers to interact with at no extra cost. Also, the more extensions that show with your ad the more real estate you’re taking
Video is the new black. It’s been part of my Google Rep Bingo for the last 6 years, but now it’s squarely out of the early adopters phase. Most of the time, the biggest problem is cost. Finding the right team to put together a quality video to highlight your brand can be costly. It’s
B2B advertisers rejoice! LinkedIn is rolling out conversion tracking and I’ve just found my first account with it. You know what that means: Screenshots. Lots of screenshots. To get started, you’ll be able to tell if your account has conversion tracking enabled on the campaigns page. Just below the performance graph, the choices above the
Google Tag Manager is a wicked awesome tool that enables marketers to gather data by controlling triggers, and can easily be added to a website with a snippet of code. Google Tag Manager doesn’t provide reporting like Google Analytics; it is the connection between tracking scripts, like Google Analytics, and a website so that marketers
This is the second part in a two-part series about choosing the right image(s) for your PPC landing pages. If you missed my first post, PPC Landing Page Images: The Technical Aspects You Need to Know, check it out. When looking to boost your landing page conversion rates, there’s a lot of research and posts
Ecommerce accounts are focused almost solely on online sales of products. Although there are certainly secondary actions that are desirable for these companies (shares, reviews, etc.), they’re focused on the sale itself. In the world of lead generation, on the other hand, there are numerous different conversion types that can be the primary call to action
In the world of PPC, your accounts can be as hands on or as auto-pilot as you wish. More often than not, PPC pros worth their salt take the hands on approach. We’re a bunch of control freaks after all. We want to know what’s going on, why it’s happening, where are dollars are being
Last week, I wrote an article for Search Engine Watch expressing my feelings (frustrations?) about folks who still don’t have dedicated thank you pages on their site. At this point, there are so many reasons why you should have them and not very many for why it’s still OK not to. But that’s a discussion
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
