The BIG List: Stock Image Sourcing

At Clix, we understand the importance of finding the “right” picture and the weight that visual content has on your marketing strategy. From landing pages to image ads, effective photography in the digital marketing world is crucial. This is a great way to get your clients and content noticed. We also realize that finding an

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Improve Your Display Campaigns with Anonymous Placement Optimization

  If you’ve run an AdWords Display campaign you’ve likely seen the placement ‘anonymous.google’ in your Placements report. If you’re like me, you’ve also wondered what the heck that placement is, especially if performance is bad and not meeting your account goals. What is the anonymous.google Display Network placement? When I reached out to AdWords

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Use Caution With Responsive Ads in AdWords

While doing some month-end analysis from April, my client came across a larger than usual discrepancy between Google Analytics sessions and AdWords clicks for a GDN-targeted campaign. While differences are pretty standard, this one was much larger than usual so we dug as deep as we could with no success. We escalated it with a

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