Are You Ready for Google Ads Display Network Keyword Migration?

Late last year, Google announced it would be migrating audience keywords to Custom Intent targeting for Display Network campaigns. You may have noticed the ‘self-migration flow,’ as Google calls it, in your keyword-targeted Display campaigns since December 2018. Now, the deadline for migration is upon us, with Google stating that all ad groups currently using

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Google Pushing All Display Network Campaigns Onto Apps

As a “Welcome to August” present, Google Ads sent out the following email: Dear Google Ads Advertiser, You are receiving this message because your Google Ads account (Customer ID: XXX-XXX-XXXX) contains at least one Google Display Network (GDN) campaign that will be impacted by upcoming changes to mobile targeting and placement exclusion controls. What’s changing

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