Use Caution With Responsive Ads in AdWords

While doing some month-end analysis from April, my client came across a larger than usual discrepancy between Google Analytics sessions and AdWords clicks for a GDN-targeted campaign. While differences are pretty standard, this one was much larger than usual so we dug as deep as we could with no success. We escalated it with a

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Gmail Ads For All!

Have you looked in your AdWords toolbox lately? With all of fun features available, you may have missed that Gmail Ads are now available within the AdWords platform to all advertisers! Running ads in Gmail used to require accessing a separate platform, but now it’s incorporated into AdWords making it easier to manage within a

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