Articles discussing topics and strategies for Display Advertising across all available networks.
Video advertising has been a buzzword for a while now, and you may or may not have given it a shot yet. Maybe you’ve been advertising on YouTube for awhile and need some tips for how to improve, or maybe you want to try video ads but you’re short on resources and could use help from a
AdWords has been rolling out more and more audience targeting features, and made Life Events targeting available to all advertisers last month. Having all of these options is great, but your head might be spinning when trying to determine the right strategy — custom intent audiences, or life events, or in-market audiences, and the list
In January 2017, Google removed advertisers’ ability to create or edit standard text ads for Display Network campaigns and steered us toward the Responsive ad format instead. Responsive ads is one of my favorite ad types. Here is how to get started with these ads in the new Google interface. What Are Responsive Ads? Responsive
In November, Google rolled out some new features, and the one I’ve been most excited to test is Custom Intent audiences for the Google Display Network. I have been a proponent of the GDN for a long time. While I understand its shortcomings, I have run successful GDN campaigns for multiple clients over the years,
Last week I had the pleasure of speaking at SMX East in New York City alongside a number of amazing folks from around our online marketing community. My discussion focused on the Google Display Network and how to maximize your performance. Based on my years of experience with the GDN and reviewing many accounts from people
Last year, we published one of our most popular blog posts to date which included a helpful infographic to serve as a quick guide of PPC Image Sizes and thought we would re-create it (consider it version 2.0) with video specifications for various platforms as video has expanding reach, countless impressions, and allows marketers the
At Clix, we understand the importance of finding the “right” picture and the weight that visual content has on your marketing strategy. From landing pages to image ads, effective photography in the digital marketing world is crucial. This is a great way to get your clients and content noticed. We also realize that finding an
I always get pumped up when a new advertising platform comes around, so when Quora announced last month that it was opening up its ad platform to the public, I jumped at the chance to try it out. We recently launched a slew of Quora campaigns for one of our clients and I learned some
If you’ve run an AdWords Display campaign you’ve likely seen the placement ‘anonymous.google’ in your Placements report. If you’re like me, you’ve also wondered what the heck that placement is, especially if performance is bad and not meeting your account goals. What is the anonymous.google Display Network placement? When I reached out to AdWords
About a month ago, Google rolled out Smart Display campaigns, which are essentially fully automated Display campaigns. As with anything that gives me less campaign control, I was skeptical about the results this campaign type would yield. However, knowing that I could set the geo targeting, budget and Target CPA myself helped push me toward
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
