Articles discussing topics and strategies for Display Advertising across all available networks.
In November, Google rolled out some new features, and the one I’ve been most excited to test is Custom Intent audiences for the Google Display Network. I have been a proponent of the GDN for a long time. While I understand its shortcomings, I have run successful GDN campaigns for multiple clients over the years,
Last week I had the pleasure of speaking at SMX East in New York City alongside a number of amazing folks from around our online marketing community. My discussion focused on the Google Display Network and how to maximize your performance. Based on my years of experience with the GDN and reviewing many accounts from people
Last year, we published one of our most popular blog posts to date which included a helpful infographic to serve as a quick guide of PPC Image Sizes and thought we would re-create it (consider it version 2.0) with video specifications for various platforms as video has expanding reach, countless impressions, and allows marketers the
At Clix, we understand the importance of finding the “right” picture and the weight that visual content has on your marketing strategy. From landing pages to image ads, effective photography in the digital marketing world is crucial. This is a great way to get your clients and content noticed. We also realize that finding an
I always get pumped up when a new advertising platform comes around, so when Quora announced last month that it was opening up its ad platform to the public, I jumped at the chance to try it out. We recently launched a slew of Quora campaigns for one of our clients and I learned some
If you’ve run an AdWords Display campaign you’ve likely seen the placement ‘anonymous.google’ in your Placements report. If you’re like me, you’ve also wondered what the heck that placement is, especially if performance is bad and not meeting your account goals. What is the anonymous.google Display Network placement? When I reached out to AdWords
About a month ago, Google rolled out Smart Display campaigns, which are essentially fully automated Display campaigns. As with anything that gives me less campaign control, I was skeptical about the results this campaign type would yield. However, knowing that I could set the geo targeting, budget and Target CPA myself helped push me toward
While doing some month-end analysis from April, my client came across a larger than usual discrepancy between Google Analytics sessions and AdWords clicks for a GDN-targeted campaign. While differences are pretty standard, this one was much larger than usual so we dug as deep as we could with no success. We escalated it with a
Google’s release of responsive display ads in July of last year was one of the things I fell in love with in PPC. Responsive ads will automatically adjust their size, appearance, and format to fit available ad space (text, image, or native). This is amazing for advertisers, because it solves a big problem for us: keeping
Over recent years, the rise of social advertising has gotten advertising pros much more focused on audience targeting rather than just keyword research, and for good reason. We’re able to go beyond the search box and target users based on their personal attributes that make them a prime candidate for what we’re selling. Even more
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
