Articles discussing topics and strategies for Display Advertising across all available networks.
I always get pumped up when a new advertising platform comes around, so when Quora announced last month that it was opening up its ad platform to the public, I jumped at the chance to try it out. We recently launched a slew of Quora campaigns for one of our clients and I learned some
If you’ve run an AdWords Display campaign you’ve likely seen the placement ‘anonymous.google’ in your Placements report. If you’re like me, you’ve also wondered what the heck that placement is, especially if performance is bad and not meeting your account goals. What is the anonymous.google Display Network placement? When I reached out to AdWords
About a month ago, Google rolled out Smart Display campaigns, which are essentially fully automated Display campaigns. As with anything that gives me less campaign control, I was skeptical about the results this campaign type would yield. However, knowing that I could set the geo targeting, budget and Target CPA myself helped push me toward
While doing some month-end analysis from April, my client came across a larger than usual discrepancy between Google Analytics sessions and AdWords clicks for a GDN-targeted campaign. While differences are pretty standard, this one was much larger than usual so we dug as deep as we could with no success. We escalated it with a
Google’s release of responsive display ads in July of last year was one of the things I fell in love with in PPC. Responsive ads will automatically adjust their size, appearance, and format to fit available ad space (text, image, or native). This is amazing for advertisers, because it solves a big problem for us: keeping
Over recent years, the rise of social advertising has gotten advertising pros much more focused on audience targeting rather than just keyword research, and for good reason. We’re able to go beyond the search box and target users based on their personal attributes that make them a prime candidate for what we’re selling. Even more
Free creative tools are nothing new to the interwebs. They’re handy and don’t require a graphic designer to put together decent looking images. I have some basic Photoshop skills, but I am by no means a designer of any sort. (I’m sure that there’s a lot of PPC pros out there that are in
Last week I had the pleasure of speaking at HeroConf for the 6th time (yes, 6th!!!). The content was good, but engaging with some of the brightest in the digital advertising industry was even better. My topic this go ’round was display advertising. That’s a pretty broad topic, for sure. Given there was a lack of
A while back, we published this list of PPC image sizes for all of your PPC-ing needs. Now, we’ve turned that this into a handy infographic. Don’t miss the “Quick Reference” section at the bottom which features links to all of the channels’ help sections if you need more information. Bookmark this page for the next
“But they’re already my customers. Why should I tag them?” – Anonymous SaaS Owner Well my friend, that’s what I’m here to talk to you about. Tagging your customers can have numerous different benefits from preserving ad budget to calculated expansion. But let’s jump into how you tag them really quickly, then we’ll get into the
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
