All articles discussing Google’s Dynamic Search Ads.
Google launched Dynamic Search Ads (DSA) in 2011 and new updates have been rolling out ever since to help improve this campaign strategy. If you’re not familiar with DSA campaigns, this is how they work: Google either crawls your site or a page feed of your site URLs that you provide to index it. It
A while back, I wrote a post on Dynamic Search Ad strategies for E-commerce. Now I want to follow-up with tips on how to get the best performance out of your DSA campaigns. 1. Add Negatives At Least Once per Week Of all the campaign types, I keep the closest eye on search term reports for
Dynamic Search Ads were first introduced in Google AdWords back in 2011. Over the last 7 years, DSAs have had numerous facelifts which have made them an even more powerful tool for advertisers. If you are an e-commerce advertiser you are likely running Search and Shopping campaigns. Dynamic Search Ads should also be a part of your
At Clix, we love Google’s dynamic search ad campaigns. However, it is one of those tools that you can easily think isn’t working if you don’t utilize a few basic optimizations. Since most PPC pros are familiar with search query analysis, I’m going to skip that optimization and say make sure you remove completely unrelated
Starting this month, the Chrome internet browser will start flagging any website that is HTTP as “not secure” if they contain login fields, forms, etc. For now, my browser shows a small “i” icon next to the URL for non-secure sites and when clicked the following message is displayed: Contrast this with the appearance given
Dynamic Search Ads have been a commonly used tool for a few years now in many Google AdWords accounts. But one of the biggest irritations of management was setting up extensive rules for which pages of your site could show and which ones couldn’t. In early 2017, Google announced it would be making our
Dynamic Search Ads (DSA) have been around for quite a while now. They’ve gone through numerous iterations and continue to get better each time a new feature is launched. Most of the time, I see ecommerce accounts successfully utilizing DSA. After all, the easiest comparison is probably to Shopping campaigns. But DSA can be a
As PPC professionals, we usually have some degree of “control freak” running through our veins. Some folks might be on the lighter end of that, but it’s no secret that one of the things we like most about our profession is the ability to pull strings and make things happen. We like to control things
Dynamic Search Ads are nothing new in the Google interface, but that doesn’t mean there aren’t always new things you can do to take your DSA strategy to the next level. In my presentation at SMX West, I talked about a number of ways you can spruce up your DSA to be more impactful and,
There’s a lot to love about working in the digital advertising industry. The demand for services is high, yes. But the demand for new (and better) features from the likes of Google, Bing and Facebook has never been higher. This means the features just keep coming, forcing us to continually learn something new. Over the
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
