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Dynamic Search Ads

All articles discussing Google’s Dynamic Search Ads.

The Beginner’s Guide to Dynamic Search Ads

January 23, 2019January 22, 2019 Leave a comment  Like Abby Woodcock

Google launched Dynamic Search Ads (DSA) in 2011 and new updates have been rolling out ever since to help improve this campaign strategy. If you’re not familiar with DSA campaigns, this is how they work: Google either crawls your site or a page feed of your site URLs that you provide to index it. It

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5 Dynamic Search Ad Management Tips

May 2, 2018May 2, 2018 Leave a comment  1 Bethany Bey

A while back, I wrote a post on Dynamic Search Ad strategies for E-commerce. Now I want to follow-up with tips on how to get the best performance out of your DSA campaigns. 1. Add Negatives At Least Once per Week Of all the campaign types, I keep the closest eye on search term reports for

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5 Essential Dynamic Search Ad Strategies for eCommerce

April 17, 2018April 16, 2018 Leave a comment  Like Bethany Bey

Dynamic Search Ads were first introduced in Google AdWords back in 2011. Over the last 7 years, DSAs have had numerous facelifts which have made them an even more powerful tool for advertisers. If you are an e-commerce advertiser you are likely running Search and Shopping campaigns. Dynamic Search Ads should also be a part of your

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Evaluating Page Performance for Dynamic Search Ad Campaigns

February 26, 2018 2 Comments  2 Andrea Taylor

At Clix, we love Google’s dynamic search ad campaigns. However, it is one of those tools that you can easily think isn’t working if you don’t utilize a few basic optimizations. Since most PPC pros are familiar with search query analysis, I’m going to skip that optimization and say make sure you remove completely unrelated

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Upgrading to HTTPS? Here’s Your AdWords Checklist

October 19, 2017October 17, 2017 5 Comments  1 Robert Brady

Starting this month, the Chrome internet browser will start flagging any website that is HTTP as “not secure” if they contain login fields, forms, etc. For now, my browser shows a small “i” icon next to the URL for non-secure sites and when clicked the following message is displayed: Contrast this with the appearance given

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The Complete Instructive Guide: Page Feeds for Dynamic Search Ads

August 21, 2017 5 Comments  4 Michelle Morgan

  Dynamic Search Ads have been a commonly used tool for a few years now in many Google AdWords accounts. But one of the biggest irritations of management was setting up extensive rules for which pages of your site could show and which ones couldn’t. In early 2017, Google announced it would be making our

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4 Strategies for Dynamic Search Ads in Lead Generation Accounts

August 10, 2017August 21, 2017 3 Comments  Like Michelle Morgan

Dynamic Search Ads (DSA) have been around for quite a while now. They’ve gone through numerous iterations and continue to get better each time a new feature is launched. Most of the time, I see ecommerce accounts successfully utilizing DSA. After all, the easiest comparison is probably to Shopping campaigns. But DSA can be a

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Save Time: Embrace “Dynamic” Solutions in PPC

July 26, 2017 1 Comment  Like Michelle Morgan

As PPC professionals, we usually have some degree of “control freak” running through our veins. Some folks might be on the lighter end of that, but it’s no secret that one of the things we like most about our profession is the ability to pull strings and make things happen. We like to control things

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My #SMX West Preso: Fun with Dynamic Search Ads

March 23, 2017 2 Comments  1 Michelle Morgan

Dynamic Search Ads are nothing new in the Google interface, but that doesn’t mean there aren’t always new things you can do to take your DSA strategy to the next level. In my presentation at SMX West, I talked about a number of ways you can spruce up your DSA to be more impactful and,

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What I Fell in Love With: The Next Evolution of Search

February 13, 2017 Leave a comment  Like John Lee

There’s a lot to love about working in the digital advertising industry. The demand for services is high, yes. But the demand for new (and better) features from the likes of Google, Bing and Facebook has never been higher. This means the features just keep coming, forcing us to continually learn something new. Over the

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Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.

Popular Posts

Clix Marketing Blog’s #PPC News & Views: Friday, February 26, 2021 26 Feb , 2021
How to Improve Lead Quality from Lead Gen Ads 24 Feb , 2021
Analyze The Competition with Auction Insights 22 Feb , 2021
Clix Marketing Blog’s #PPC News & Views: Friday, February 19, 2021 19 Feb , 2021

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  • PPC News and Views 354
  • Google AdWords 328
  • PPC Industry 189
  • PPC Tactics 150
  • Agency Life 136
  • Bing Ads 110
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