All posts discussing eCommerce accounts, targeting, and strategies for success.
Google Merchant Center (GMC) is the heart of Shopping campaigns and organic shopping listings in Google and around the web. Without it, you’re relying solely on organic and paid search to showcase your products. Once, you’ve done the set-up work, you can import it into other channels like Microsoft Ads. However, don’t think that once
If your business or your clients are anything like ours are, there has been a continuous flux with the ebb and flow of learnings and adjustments in 2020. To put it another way, there has been a lot of wait, watch, see, try, adjust, cutback and spend more mix with each month. With travel, trade
Last week, our own Joe Martinez was invited to speak in two sessions on YouTube advertising at SMX Munich. His first session was on advanced tactics for YouTube ads and focused on the targeting options marketers of all industries can use to reach their audience. His second session was on TrueView for Shopping (YouTube Shopping)
Pinterest has made quite a few updates this year already and just rolled out one more in time for the holiday season. Buyable pins were the shopping ad of Pinterest and were introduced in June 2015 (though released to general advertisers later). These ads offered a blue “Buy It” button that allowed users to shop without ever
In my last post, we took a look at the new Google Goal-Optimized Shopping campaign type and what it does. Today we’re going to walk-through how to set up a campaign. Remember that before you can set up a goal-optimized campaign you must have the following: Conversion tracking set up with transaction-specific values At least 20
Dynamic Search Ads were first introduced in Google AdWords back in 2011. Over the last 7 years, DSAs have had numerous facelifts which have made them an even more powerful tool for advertisers. If you are an e-commerce advertiser you are likely running Search and Shopping campaigns. Dynamic Search Ads should also be a part of your
Time for another episode of cool new AdWords features that are only available in the new interface. Today was are taking a closer look at a new shopping ad format, Showcase Shopping ads. If you are an e-commerce advertiser, you are likely very familiar with Google’s Shopping ads. If you have never run shopping ads
In late 2016, people began spotting a new ad extension that Google was testing – the promotion extension. As of last month, promotion extensions were rolled out globally with one caveat: it’s only available in the new AdWords interface. Because of this, many advertisers have still not taken advantage of what is now one of
Like me, you might be scrambling this week to buy your remaining Christmas gifts (how is it already December 21?!). You might be tempted to join the 80 MM Amazon Prime members to take advantage of their deals, or you might already be a member. While it’s clear that Amazon dominates the online shopping world, Google
If you’re an e-commerce advertiser, you’re likely running Shopping ads (and if not, drop everything you’re doing and set them up). Shopping ads are available on both Google and Bing and are a great way to get your products in front of consumers. Here are some tips to boost the performance of your existing Shopping campaigns.
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
