All articles discussing tips and tricks for utilizing Excel to make your PPC life easier.
Search Term Reports. In many ways, they are the backbone to the life and health of a PPC account. They reveal to you how Google is interpreting your phrase and broad match keywords to see the search terms that triggered your ad. I am reviewing search terms constantly. It might be tedious to some, but
Although I surely love coffee, I hope you don’t use “coffee filters” more than data sorting filters. My personal favorite filters in PPC are Excel filters. These make my day when it comes to reviewing data, yet too many people are unaware of this handy way of getting through mounds of information. We’ve all been there…staring
Have you discovered the magic of Excel pivot tables? As PPC managers, we are up to our elbows in data, and pivot tables are an excellent tool for evaluating large amounts of information and reviewing campaign performance. Using pivot tables can and will save you time, but there are a few quirks that will affect
To manage PPC accounts, excel is a must and something we use every single day to manage data. Excel helps to cut through the exuberant amount of data we work with daily to see trends and tell stories to clients. This great tool becomes even more powerful when you learn more about it. With Excel 2013
Happy holidays …err.. happy holiday season! If you’re reading this, it means you’ve already made it through Black Friday and you are about thigh-high in Cyber Monday. While your non-marketer friends are holly-jolly about sales, you might be wishing that you had a workshop full of elves to do your bidding – literally. We can’t help you
Happy Thanksgiving! Here at Clix, we are thankful for so many different tools and features that make our life easier and more productive every day. With the holiday season here, everyone is short on time. Here are the tools we are thankful for this year: Google Adwords New Reports Tool Google Adwords upgraded their
Lately when I have been pulling down my normal PPC reports from AdWords, I have been trying out different ways to finagle the data in the new-ish Reports tab. Here’s a couple of things you may not know about Reports tab that I think are useful and overlooked: Navigation It’s easy. There’s nothing worse than an
I love shortcuts when pulling reports and sorting data. I really dislike being inefficient with my time, so when learning something new or pulling monthly reports, I’m always thinking about how I can cut down on the time spent and still get the same result. I recently reviewed a sizable number of geographic reports so I
Excel is your window to a more productive world. The more formulas, hacks, and shortcuts you can learn – the better. But you already knew that! We love pivot tables, the concatenate function, vlookups, removing duplicates and conditional formatting as much as the next guy. If you haven’t brushed up your working knowledge on those skills
Last week, I had the opportunity to speak about optimizing for geography at HeroConf. In case you missed my panel, or would like to reference it, you can find it below! I’ve done my best to summarize it in this post and would love to hear any questions that you might have in the comments section. Unfortunately,
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
