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Excel Strategies

All articles discussing tips and tricks for utilizing Excel to make your PPC life easier.

5 Lesser-Known Excel Functions You Should Know About

February 26, 2019February 26, 2019 Leave a comment  Like Andrea Taylor

This is not a post on how to use the CONCAT function or how to make a pivot table. There has been plenty written about those useful Excel features. This post is about 5 functions that you might not know about because they don’t get as much attention in the PPC world. They are just

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Our Favorite Microsoft Excel Functions & Features

October 22, 2018October 19, 2018 Leave a comment  Like Andrea Taylor

We recently shared our favorite PPC tools for campaign management and reporting. Aside from those tools that we use frequently, we are also constantly utilizing Microsoft Excel (like every other PPC account manager)! We thought we would share our favorite Excel functions and features. Hopefully you’ll learn something new! Bethany Bey My favorite Excel feature

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Easy Ways to Save Time Reviewing Search Term Reports

June 21, 2017 Leave a comment  1 Kristin Palmer

Search Term Reports.  In many ways, they are the backbone to the life and health of a PPC account.  They reveal to you how Google is interpreting your phrase and broad match keywords to see the search terms that triggered your ad. I am reviewing search terms constantly.  It might be tedious to some, but

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This Is How Excel Filters Make PPC Reports Easier

May 18, 2017May 17, 2017 Leave a comment  Like Kristin Palmer

Although I surely love coffee, I hope you don’t use “coffee filters” more than data sorting filters.  My personal favorite filters in PPC are Excel filters.  These make my day when it comes to reviewing data, yet too many people are unaware of this handy way of getting through mounds of information. We’ve all been there…staring

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What I Fell In Love With: Excel Pivot Tables

February 10, 2017February 10, 2017 Leave a comment  1 Jill DuPre

Have you discovered the magic of Excel pivot tables? As PPC managers, we are up to our elbows in data, and pivot tables are an excellent tool for evaluating large amounts of information and reviewing campaign performance. Using pivot tables can and will save you time, but there are a few quirks that will affect

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Excellent Resources to Expand Your Excel Knowledge

December 28, 2015December 28, 2015 Leave a comment  Like Sarah French

To manage PPC accounts, excel is a must and something we use every single day to manage data. Excel helps to cut through the exuberant amount of data we work with daily to see trends and tell stories to clients. This great tool becomes even more powerful when you learn more about it. With Excel 2013

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8 Posts To Save You Time This Holiday Season

November 30, 2015April 12, 2016 Leave a comment  Like Amy Bishop

Happy holidays …err.. happy holiday season! If you’re reading this, it means you’ve already made it through Black Friday and you are about thigh-high in Cyber Monday. While your non-marketer friends are holly-jolly about sales, you might be wishing that you had a workshop full of elves to do your bidding – literally. We can’t help you

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5 PPC Tools We are Thankful for This Year

November 26, 2015March 29, 2016 Leave a comment  Like Sarah French

  Happy Thanksgiving! Here at Clix, we are thankful for so many different tools and features that make our life easier and more productive every day. With the holiday season here, everyone is short on time. Here are the tools we are thankful for this year: Google Adwords New Reports Tool Google Adwords upgraded their

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Why You Should Be Using the New AdWords Report Tool

September 29, 2015 6 Comments  Like Andrea Taylor

Lately when I have been pulling down my normal PPC reports from AdWords, I have been trying out different ways to finagle the data in the new-ish Reports tab. Here’s a couple of things you may not know about Reports tab that I think are useful and overlooked: Navigation  It’s easy. There’s nothing worse than an

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Tips For Getting The Most From Geographic PPC Reports – Fast

September 15, 2015April 11, 2016 2 Comments  Like Andrea Taylor

I love shortcuts when pulling reports and sorting data. I really dislike being inefficient with my time, so when learning something new or pulling monthly reports, I’m always thinking about how I can cut down on the time spent and still get the same result. I recently reviewed a sizable number of geographic reports so I

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About Clix Marketing

Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.

Popular Posts

LinkedIn Makes it Easier to Manage Lead Gen Forms 09 Dec , 2019
PPC News
Clix Marketing Blog’s #PPC News & Views: Friday, December 6, 2019 06 Dec , 2019
Happy Thanksgiving to Our PPC Community! 28 Nov , 2019
Results from Testing Title Case in PPC Ads 25 Nov , 2019

Categories

  • Google AdWords 326
  • PPC News and Views 300
  • PPC Industry 189
  • PPC Tactics 146
  • Agency Life 121
  • Bing Ads 109
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