Excel is your window to a more productive world. The more formulas, hacks, and shortcuts you can learn – the better. But you already knew that! We love pivot tables, the concatenate function, vlookups, removing duplicates and conditional formatting as much as the next guy. If you haven’t brushed up your working knowledge on those skills
Last week, I had the opportunity to speak about optimizing for geography at HeroConf. In case you missed my panel, or would like to reference it, you can find it below! I’ve done my best to summarize it in this post and would love to hear any questions that you might have in the comments section. Unfortunately,
You know those accounts. The ones with tons of Campaigns, hundreds of Ad Groups, and ads with Destination URLs specific to one of those levels. Oh, the humanity. Dealing with that kind of scale can feel daunting and I’m an impatient person who wants to find the most efficient way to do things. I came
“Can’t we just pause anything under our goal CPA?” Sometimes it’s hard to explain what an ecosystem a paid search account actually is. All these little pieces weave together to create the account and the results that you see, but the most visible ones wind up being the ones that look like the shiny silver
‘Twas the night before Christmas and all through the house, people were stirring – some with a mouse… The beauty of paid search is that it’s always on. If your customers are searching, you can always be found. Plus, reporting is real-time (or pretty dang close) and changes can be made at any time to
Last week, the #PPC Chat topic was “Using Excel for PPC”, and I’ve got to be honest, it was one of my favorite chats we’ve ever had. There were so many useful tips, tricks, and spreadsheets shared that it was definitely a worthwhile hour. The full stream cap can be found here: PPC Chat Streamcap.