Articles pertaining to Facebook Advertising.
Today marks the day that Facebook had originally announced as the date for removal of the Partner Categories from the interface. However, this date has been extended to August 15, per an email we recently received. What Does This Mean for Advertisers? It means that you can still create, edit and duplicate campaigns for non-EU Partner
A few months ago, I wrote about discontinued Facebook reporting metrics. Since then, Facebook updated their Ads Reporting section to make it much easier to create, save and share reports. Here’s an overview so you can start creating some new reports to meet your and/or your clients’ needs. Two Ways to Navigate to Custom Reports
Here at Clix, we love nonprofits! They are doing some of the best work in our communities. Over the years, we have worked with several nonprofit organizations and that has given us a list of suggestions that NPOs should consider when advertising online. Google Ad Grants This is a program for nonprofits to get in-kind advertising dollars
About a month ago Tim Jensen wrote a post here about how Facebook advertising would continue after the Cambridge Analytica scandal. The general consensus was that Facebook would figure out some way to keep the sophisticated targeting without the 3rd party data. Along that line of thinking, I found some evidence to support the theory.
If you’re just diving into Facebook advertising, it’s pretty easy to get overwhelmed by all of the options available to you. One option that Facebook has made pretty easy to access and set up is Boosted Posts, but are these a good investment for your business? The answer is yes, they can be based on your
A few weeks ago, I wrote about reporting metrics that are not available in the new Adwords UI. It wasn’t long thereafter that I saw this little notice in Facebook Ads Manager: Similar to what we saw with Adwords, Facebook is cleaning out reporting metrics that are either redundant or under-utilized and will not be
Our #PPCchat discussion on April 10 dealt with how advertisers are responding to Facebook’s recent targeting changes. If you aren’t familiar, #PPCchat is a weekly Twitter chat that occurs Tuesdays at 12 PM ET. The Cambridge Analytica scandal has resulted in the removal of third-party audience categories, as well as the elimination of reach numbers and
A while back we wrote about 2 audiences to exclude from your next Facebook campaign. Excluding those folks from the start of your Facebook campaign can save money and time that is spent targeting folks who will never turn into a paying customer. While attending Pubcon Austin I was listening to a presentation by Marty Weintraub of
This is part of our Retargeting Series which includes walkthroughs of all the major channels as well as tips for making the most of your retargeting audiences and ads. Back in 2013, Facebook released custom audiences to the public. It allows advertisers to upload lists of current customers to target or exclude and the ability
Facebook (and sister platform Instagram) are rolling out new features and capabilities all the time. Between the new ad types, interface updates and more, it can be a lot to keep up with. So we wanted to put together an all-encompassing list of useful links for Facebook ad management. Facebook Ad Basics: Updated Ads Manager First, it’s
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
