Articles pertaining to Facebook Advertising.
Facebook has made their publisher list available for download for advertisers to view and potentially block unwanted URLs from displaying their ads. The publisher list will be rolling out gradually, so if you don’t see all the options yet it should be available soon. What Is The Publisher List? Facebook’s publisher list contains thousands of URLs
A few weeks ago, we wrote about “How to Set-Up Google Responsive Search Ads.” Along the same lines, Facebook has a similar ad variation available with dynamic creative. This tool determines the top combinations of your ad components after delivering a variety of options across audiences. It constantly optimizes to show the best performing creative,
In July, Facebook began rolling out updates to their Custom Audiences. Facebook announced today, August 15th, as the date for removal of Partner Categories in the interface. Advertisers are able to target and deliver ads to previously created audiences until October 1, 2018. Aside from this custom audience change, there have been two other updates to
Automated rules in Facebook Ads can help you save time, alert you to account issues, and ensure that you make necessary edits in a timely manner. We’ve noticed that Facebook has expanded the capabilities of rules in the recent past, making them potentially more useful for online marketers. In this article, we’ll review how to
Today marks the day that Facebook had originally announced as the date for removal of the Partner Categories from the interface. However, this date has been extended to August 15, per an email we recently received. What Does This Mean for Advertisers? It means that you can still create, edit and duplicate campaigns for non-EU Partner
A few months ago, I wrote about discontinued Facebook reporting metrics. Since then, Facebook updated their Ads Reporting section to make it much easier to create, save and share reports. Here’s an overview so you can start creating some new reports to meet your and/or your clients’ needs. Two Ways to Navigate to Custom Reports
Here at Clix, we love nonprofits! They are doing some of the best work in our communities. Over the years, we have worked with several nonprofit organizations and that has given us a list of suggestions that NPOs should consider when advertising online. Google Ad Grants This is a program for nonprofits to get in-kind advertising dollars
About a month ago Tim Jensen wrote a post here about how Facebook advertising would continue after the Cambridge Analytica scandal. The general consensus was that Facebook would figure out some way to keep the sophisticated targeting without the 3rd party data. Along that line of thinking, I found some evidence to support the theory.
If you’re just diving into Facebook advertising, it’s pretty easy to get overwhelmed by all of the options available to you. One option that Facebook has made pretty easy to access and set up is Boosted Posts, but are these a good investment for your business? The answer is yes, they can be based on your
A few weeks ago, I wrote about reporting metrics that are not available in the new Adwords UI. It wasn’t long thereafter that I saw this little notice in Facebook Ads Manager: Similar to what we saw with Adwords, Facebook is cleaning out reporting metrics that are either redundant or under-utilized and will not be
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
