Articles pertaining to Facebook Advertising.
In the past, assuming audiences are sizeable enough, we always recommended clients breakout Facebook and Instagram placements into separate ad sets. Not only does this offer the ability to see how each placement is performing individually, but it also offered the ability to customize creative and copy for each placement. This was especially important once
A/B Testing is an important part of optimizing your ad performance. There are a few different ways to set up an A/B testing within Facebook Ads Manager. There are a few different ways to create an A/B test in your account: From the Ads Manager Toolbar By duplicating a campaign, ad set, or ad When
Tracking events is key to determining the success of your campaigns. It can be more complicated for some platforms than others, especially if your desired outcome is not based on a URL (ie – a thank you page). You can get around this in some platforms by using Google Tag Manager to track your events
Like you, I’m looking for ways to improve my Facebook campaign results for my clients. One component of Facebook Ads that I hadn’t ever enabled was Expansion Targeting. I guess I figured that I had my audiences pretty nailed down and didn’t trust what Facebook would do to really improve my results if I had
As I was trying to force myself to say “Microsoft Advertising” instead of “Bing Ads” on client calls recently, I got to thinking about all of the changes that have happened in this industry since I got started in 2010. There have been quite a few, but some stick out in my memory, either because
Facebook Ads has redesigned its interface to enhance the user experience for advertisers. The new features will roll out through the end of April and you will no longer be able to switch to the previous version of the interface starting May 1. To make sure you are ready for this transition, let’s take a
In the past year or so, Facebook has been on a mission to increase transparency. One of their big pushes has been to show what ads an advertiser is running and who those ads are targeting. They just took that effort and turned it up to 11 with the launch of the Facebook Ads Library.
Recently, we told you 3 ways Google knows what ads to show you. Facebook is similar to Google in the fact that much of the information they use for advertising is information you have provided while using the platform. According to Pew Research Center, it’s estimated that a little over half (54%) of Facebook users
Google launched its Customer March feature back in 2015. If you need a refresher on what it is, you can read our write-up here. In short, the feature allowed advertisers to upload a list of email addresses and have them matched with existing Google accounts. This could then be used as an audience for RLSA
We have written about gaining access to client Twitter and Pinterest accounts before. It can be a confusing process for clients, so it’s important that PPC pros know the ropes. Facebook is no exception and even has two different accounts that require granted access before you can get to work. Here is how to setup
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
