Articles pertaining to Facebook Advertising.
If you’re just diving into Facebook advertising, it’s pretty easy to get overwhelmed by all of the options available to you. One option that Facebook has made pretty easy to access and set up is Boosted Posts, but are these a good investment for your business? The answer is yes, they can be based on your
A few weeks ago, I wrote about reporting metrics that are not available in the new Adwords UI. It wasn’t long thereafter that I saw this little notice in Facebook Ads Manager: Similar to what we saw with Adwords, Facebook is cleaning out reporting metrics that are either redundant or under-utilized and will not be
Our #PPCchat discussion on April 10 dealt with how advertisers are responding to Facebook’s recent targeting changes. If you aren’t familiar, #PPCchat is a weekly Twitter chat that occurs Tuesdays at 12 PM ET. The Cambridge Analytica scandal has resulted in the removal of third-party audience categories, as well as the elimination of reach numbers and
A while back we wrote about 2 audiences to exclude from your next Facebook campaign. Excluding those folks from the start of your Facebook campaign can save money and time that is spent targeting folks who will never turn into a paying customer. While attending Pubcon Austin I was listening to a presentation by Marty Weintraub of
This is part of our Retargeting Series which includes walkthroughs of all the major channels as well as tips for making the most of your retargeting audiences and ads. Back in 2013, Facebook released custom audiences to the public. It allows advertisers to upload lists of current customers to target or exclude and the ability
Facebook (and sister platform Instagram) are rolling out new features and capabilities all the time. Between the new ad types, interface updates and more, it can be a lot to keep up with. So we wanted to put together an all-encompassing list of useful links for Facebook ad management. Facebook Ad Basics: Updated Ads Manager First, it’s
It seems like Facebook has been rolling out new features left and right lately, from Google Tag Manager Integration to Dynamic Creative Ads and now Messenger Ads. These ads were made available to advertisers in Australia and Thailand earlier this year and are now available to some advertisers in most countries and are rolling out gradually.
Earlier this month I had the opportunity to attend Pubcon 2017 in Las Vegas, one of the largest, and oldest internet marketing conferences in the US. Throughout the 3 jam-packed days of sessions I attended sessions ranging from writing better ad copy to conversions in a landing page-less world to top AdWords mistakes to creating
Audience targeting is becoming more important by the day in the world of online advertising. Search advertising is still a massively important piece of the puzzle, but without additional audience targeting to supplement that search strategy, it’s going to be increasingly difficult for companies to grow their user base. Crafting an audience strategy can be
Ad testing is an important part of any online advertising campaign. With Facebook, a lot of attention is given to the image, but testing copy is important as well. Below are 4 ad copy tips to improve the performance of your Facebook ads. 1. Test Long Vs Short Ad Text Most ads you see on Facebook keep
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
