Articles pertaining to Facebook Advertising.
Geographic targeting is one of the most basic and obvious targeting methods that we use as marketers. Just because it’s a basic staple of our marketing strategies doesn’t mean it’s not worth putting in some time for testing, planning and regular review. Let’s hop into how to improve your geographic targeting in Facebook and how
Instagram stories launched in August 2016 and grew in popularity with over 400 million accounts using them today. They were added to Facebook and WhatsApp last year with over 300 million people using stories every day in Facebook Stories. With that amount of engagement, it’s no surprise that Ads in Instagram Stories followed quickly in Instagram
Over the past year I’ve had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf. I attended the SLCSEM Digital Marketing Conference in Salt Lake City in the summer and just returned from Pubcon Vegas this fall. I learned A LOT at these
One of the biggest pain points some of my clients have when it comes to jumping into Facebook is the need for quality images and ads. Smaller businesses don’t always have in-house creative resources, so these channels can seem daunting and overwhelming. It doesn’t help that Facebook has very strict rules on only having text on
SMX East 2018 just wrapped up last week. Two members of the Clix team were selected to speak this year and share their knowledge on paid Facebook and Display/YouTube campaigns. Check out the slides below if you missed the presentations. Winning B2B Strategies with Facebook Ads When it come to Facebook ads, many advertisers think Facebook only works
Facebook has made their publisher list available for download for advertisers to view and potentially block unwanted URLs from displaying their ads. The publisher list will be rolling out gradually, so if you don’t see all the options yet it should be available soon. What Is The Publisher List? Facebook’s publisher list contains thousands of URLs
A few weeks ago, we wrote about “How to Set-Up Google Responsive Search Ads.” Along the same lines, Facebook has a similar ad variation available with dynamic creative. This tool determines the top combinations of your ad components after delivering a variety of options across audiences. It constantly optimizes to show the best performing creative,
In July, Facebook began rolling out updates to their Custom Audiences. Facebook announced today, August 15th, as the date for removal of Partner Categories in the interface. Advertisers are able to target and deliver ads to previously created audiences until October 1, 2018. Aside from this custom audience change, there have been two other updates to
Automated rules in Facebook Ads can help you save time, alert you to account issues, and ensure that you make necessary edits in a timely manner. We’ve noticed that Facebook has expanded the capabilities of rules in the recent past, making them potentially more useful for online marketers. In this article, we’ll review how to
Today marks the day that Facebook had originally announced as the date for removal of the Partner Categories from the interface. However, this date has been extended to August 15, per an email we recently received. What Does This Mean for Advertisers? It means that you can still create, edit and duplicate campaigns for non-EU Partner
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
