I recently walked a couple of team members through campaign creation in Facebook and I remembered how different and sometimes overwhelming the Facebook interface can be when you’re just beginning. You eventually develop a workflow and know how to find things, but up until then, Facebook’s interface can feel clunky and weird. I realized that there’s
ABM, or Account Based Marketing, strategies are becoming more and more prevalent in business marketing strategies as companies find it’s sometimes easier to start with your goal customer list then find ways to target those customers. There are some platforms and tools out there that will allow you to roll out a very highly structured
Facebook has an impressive amount of targeting options and one of my favorites is the Lookalike Audience feature. These are a great way to reach additional potential customers who are similar to those users you are already targeting. If you haven’t tried out Facebook’s Lookalike Audience feature, here’s a guide to help you do that
For any number of reasons, there are advertisers out there not currently using their customer lists in their PPC campaigns. Maybe this has to do with getting an accurate list. Maybe it’s due to legal restrictions. Maybe it’s because they feel like the list better replicates the messy group of anonymous Lego persons like the
Facebook launched their Audience Network in October 2014 and have slowly grown the network over the last 2+ years. Reading on the Facebook Business blog recently I came across the stat that 1 billion people now see an ad through the Facebook Audience Network each month. Dang! While the Audience Network boosts impressive stats,
I am all about efficiency, so one of the features I fell in love with in the last year is Facebook’s Saved Audiences feature. What are Saved Audiences? Quite simply, they’re target audiences that you create for Facebook Ad Sets and subsequently save so you can choose to use them again for different ad sets.
Over recent years, the rise of social advertising has gotten advertising pros much more focused on audience targeting rather than just keyword research, and for good reason. We’re able to go beyond the search box and target users based on their personal attributes that make them a prime candidate for what we’re selling. Even more
Disclaimer: Since Facebook and Instagram share the same advertising platform, your targeting is theoretically the same. That said, this post is more about how people use each platform differently and how you can modify your advertising efforts to account for that. Also, I own shares of FB so don’t call the FTC on me. The
Custom audiences are great. There… I said it. The ability to upload customer/user/lead data as a method for targeting, exclusion or to create a lookalike (similar) audience has been a game changer for the digital advertising industry. Great as custom audiences may be, there is – and always has been – a draw back. Match rates.
Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts AdEspresso The Great A/B Testing Hoax: 3 Conversion Increasing Tips to Try Instead: A/B testing can be great for some accounts, but read this post to find out how you can increase conversions without