Articles pertaining to Facebook Advertising.
In the past year or so, Facebook has been on a mission to increase transparency. One of their big pushes has been to show what ads an advertiser is running and who those ads are targeting. They just took that effort and turned it up to 11 with the launch of the Facebook Ads Library.
Recently, we told you 3 ways Google knows what ads to show you. Facebook is similar to Google in the fact that much of the information they use for advertising is information you have provided while using the platform. According to Pew Research Center, it’s estimated that a little over half (54%) of Facebook users
Google launched its Customer March feature back in 2015. If you need a refresher on what it is, you can read our write-up here. In short, the feature allowed advertisers to upload a list of email addresses and have them matched with existing Google accounts. This could then be used as an audience for RLSA
We have written about gaining access to client Twitter and Pinterest accounts before. It can be a confusing process for clients, so it’s important that PPC pros know the ropes. Facebook is no exception and even has two different accounts that require granted access before you can get to work. Here is how to setup
Ad platforms have been thrown into the forefront of scrutiny in recent years, resulting in stricter policies regarding political advertising. If you’re managing a political PPC campaign, whether promoting a candidate or an advocacy group, you should be aware of how each of the major platforms handles political ads. You’ll likely run into much greater
I’ve been spending a lot of time working in Facebook Ads recently and wanted to share some tips I’ve learned when it comes to improving performance. All of the clients I work with have a conversion goal set up, so these tips will focus on ways I’ve learned to increase the number of conversions and
Looking back on 2018, one of the more effective audience targets we’ve been able to leverage in our campaigns is Lookalike audiences. If you’re unfamiliar with this targeting strategy, Lookalike audiences provide a way for you to submit a list of users to a platform and have them search for users on their platform who
On January 2 of last year, I blogged about the changes in Google Ads (Adwords) from the when it began in October of 2000 to the time of writing. That post was fairly popular, so I decided to go back down memory lane in the New Year again with a look at all the changes in
Geographic targeting is one of the most basic and obvious targeting methods that we use as marketers. Just because it’s a basic staple of our marketing strategies doesn’t mean it’s not worth putting in some time for testing, planning and regular review. Let’s hop into how to improve your geographic targeting in Facebook and how
Instagram stories launched in August 2016 and grew in popularity with over 400 million accounts using them today. They were added to Facebook and WhatsApp last year with over 300 million people using stories every day in Facebook Stories. With that amount of engagement, it’s no surprise that Ads in Instagram Stories followed quickly in Instagram
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
