How to Start Using Engagement Audiences to Improve Performance

We all know the feeling. We take all the information we’ve gathered through research, conversations with clients, mix it all together with our expertise and put together some pretty fabulous audiences to target their potential customer base. We then monitor the campaigns closely and ensure performance is strong. Making ad copy changes, targeting adjustments, tweaks

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4 Facebook Ad Features You’re Probably Overlooking

I recently walked a couple of team members through campaign creation in Facebook and I remembered how different and sometimes overwhelming the Facebook interface can be when you’re just beginning. You eventually develop a workflow and know how to find things, but up until then, Facebook’s interface can feel clunky and weird. I realized that there’s

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