Use Caution With Responsive Ads in AdWords

While doing some month-end analysis from April, my client came across a larger than usual discrepancy between Google Analytics sessions and AdWords clicks for a GDN-targeted campaign. While differences are pretty standard, this one was much larger than usual so we dug as deep as we could with no success. We escalated it with a

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7 High Value Customer Match Audiences for E-commerce

Customer match was by far my favorite Google AdWords release of 2015 (sorry structured snippets). I’ve seen strong performance from these audiences across all account types, but especially for my e-commerce clients. Customer match lists can be used with Search, YouTube and Gmail ads (my personal favorite). You can choose to either target these audiences or

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