Understanding Target Impression Share Bidding

Last year, Google Ads announced that Target Search Page Location and Target Outranking Share bid strategies would no longer be available for new campaigns. Last month, Google began to transition existing campaigns using these strategies to use the Target Impression Share strategy. If you have a campaign that was transitioned to Target Impression Share bidding

Read More

New Google Ads Retail Category Reporting

If you’re a retailer running ads on Google, it’s likely you are running both Search and Shopping campaigns types. However, it can be difficult to analyze product performance across different campaign types. With Google’s new beta retail category reporting, you can see your performance for pre-defined product categories across your Search and Shopping campaigns in

Read More