Google Ads offers e-commerce advertisers two types of Shopping campaigns: Standard and Smart. Each time you create a Shopping campaign, the first step is to select which of these two types of campaigns you want to run. You can run both Standard and Smart Shopping campaigns from within the same account, at the same time.
We’ve all felt the pain of doing placement reviews. There are often so many placements where our ads show even though they don’t make sense based on our targeting selections. Especially if you’ve had Display or YouTube campaigns running for some time, it might be worth doing an audit of your settings to make sure
If you have a Google Ad Grants account, you know that one of the most important aspects of maintaining the account is ensuring that you remain in compliance. I had been doing a few manual checks every week on the Ad Grants account that I manage to ensure it remains in compliance. If you’ve ever
Ad extensions allow advertisers to expand their ads with additional information, typically resulting in more people clicking on your ad. Google will be releasing new extensions for YouTube ads that will provide viewers with actionable information that will appear alongside video ads. Let’s take a look at current ad extensions available for video ads and
If you’re like me, anytime you need to make edits across a range of ads in Google you immediately open the Google Ads Editor. It’s been my go to tool for bulk edits for the last ten years. As the interface continues to become more advanced, I’ve started testing out bulk edits in the interface that
Google Ads has started rolling out the new lead form ad extension in accounts. This extension allows users to open a form directly within search results, sending you their contact information without having to go to your landing page. We’ve seen lead forms perform well on social channels like Facebook and LinkedIn, and we’re excited
Since the launch of Google Ads, conversions have always been reported by the date the ad was clicked. So, if a person clicked on your ad on Monday but didn’t purchase from your site until Tuesday, both the ad click and the conversion would be reported in Google Ad’s as occurring on Monday. This has
As I was trying to force myself to say “Microsoft Advertising” instead of “Bing Ads” on client calls recently, I got to thinking about all of the changes that have happened in this industry since I got started in 2010. There have been quite a few, but some stick out in my memory, either because
Have any of you video marketers noticed a change in your campaign reporting in Google Ads within the past few weeks? Don’t worry. You’re not the only one if you did. If you didn’t, it’s a minor but important change to be aware of. This past weekend, I logged into an account to
By now, most PPC professionals have likely seen the recent discussions around brand and competitor bidding. Everything started with this tweet from Jason Fried, founder of Basecamp: When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found.