Google announced in February of this year that average position was going to be removed from the interface. Well, the time is near as they’ve officially announced this metric will be removed starting the week of September 30th. It’s important that each advertiser reviews current reporting and automated rules using this metric in preparation for
Working as a PPC manager entails dealing with frequent change from the ad platforms and adapting your approaches to setting up campaigns. As one of many recent changes, Google Ads removed the option to strictly reach people who are in your target geographic location. Currently, you’re presented with the following three options, which are accessible
Google Ads has many features that allow you to set your ads to dynamically update based on parameters you choose. You might be familiar with keyword insertion or using the countdown feature for sales and special events, but that’s just the beginning. You can use ad customizers to update ads to include anything you’d like.
In every Google Ads account, there is a Recommendations section. It’s in the left nav right between Overview and Campaigns, so Google is giving it a very heavy visual emphasis. I’ve written about this before (back when they called them Opportunities), pointing out both good things and bad things that cropped up. Recently I’ve noticed
Ad disapprovals are an inevitable part of a PPC manager’s life, whether due to a faulty landing page or unintentional use of trademarked terms. Thankfully, Google Ads has made the process of reviewing disapprovals slightly easier by adding a Policy Manager section to the interface.
Google has slowly been improving their opportunities recommendations. They must be feeling pretty good about it, because they’re also starting to move those recommendations into the interface more aggressively. Behold this example I caught today: Please, Please, Please Add Responsive Search Ads Right there, at the top of the main content area, we see the
We’re big fans of finding Chrome extensions that help improve a PPC marketer’s workflow. In the past, we wrote about using Google’s Tag Assistant extension to test tracking setups. Today, we’ll cover a more recently released extension that helps you go further in testing Google Ads conversion tracking: Tag Assistant for Conversions. Tag Assistant for
While everyone was buzzing about the many announcements from Google Marketing Live, I got a pleasant little notice in one of my client accounts last week. It looked like this: The full text reads as follows: “Control your campaign order – You can now sort your campaigns with a click. Using a different order for
We wanted to do a recap of all of the announcements at yesterday’s Google Marketing Live 2019 event, but we figured out many other sites were going to do that for us. So instead, we’re going to recap all of the recaps. Each piece has their own take, so check them all out to get
Last week, our own Joe Martinez was invited to speak in two sessions on YouTube advertising at SMX Munich. His first session was on advanced tactics for YouTube ads and focused on the targeting options marketers of all industries can use to reach their audience. His second session was on TrueView for Shopping (YouTube Shopping)