All articles regarding Google AdWords news, tools, campaign types, and strategies for optimization.
Google Ads has many features that allow you to set your ads to dynamically update based on parameters you choose. You might be familiar with keyword insertion or using the countdown feature for sales and special events, but that’s just the beginning. You can use ad customizers to update ads to include anything you’d like.
Over the years I’ve had a couple of opportunities to work with companies that had AdWords Express accounts. Often times they had set up AdWords Express themselves and then moved to regular Google Ads when they outgrew AdWords Express. While the accounts were connected, it always was a hassle to get to one from
For every Google Ads advertiser who’s wondered whether their ad is showing or not for specific terms/in specific place/on specific devices the Ad Preview and Diagnosis Tool is a vital part of your toolbox. It’s a great way to troubleshoot what might be the issue before calling into Google Ads support. Recently, Google has added
I have been really digging the Reports Editor within Google Ads. The previous Dimensions tab has been retired in this new UI and the Report button in the top navigation is where you’ll find all of these previous reports. I think this feature can help you to create some very professional looking reports and dashboards
Love it or hate it, the new AdWords (oops, I mean Google Ads) UI is here to stay. PPC marketers are still scrambling to learn all the quirks of the new interface while keeping up with necessary campaign management tasks. As changes have affected many of the most basic of tasks, we’d like to share
We received an interesting email from Google Ads yesterday regarding automatically opting-in campaigns into Enhanced Cost-Per-Click bidding. The text of this email is below: A smarter way to bid. To help show your ads at the right time to more people, we’re upgrading you to our intelligent bidding strategy. Your eligible campaigns are getting updated
Some advertisers use multiple Google Ads accounts to segment traffic and handle budgets separately. Agencies with multiple clients regularly jump back and forth between different accounts. This is a major pain if you’ve got to use multiple logins, so having an MCC account is the only way to go. And if you’re a regular user
As a “Welcome to August” present, Google Ads sent out the following email: Dear Google Ads Advertiser, You are receiving this message because your Google Ads account (Customer ID: XXX-XXX-XXXX) contains at least one Google Display Network (GDN) campaign that will be impacted by upcoming changes to mobile targeting and placement exclusion controls. What’s changing
The majority of Google Ad’s releases this year have been focused on machine learning. The new feature I am most excited about is Google’s Responsive Search Ads. Responsive search ads have begun rolling out to accounts but are still not available in 100% of our client accounts yet. In this post, I’ll walk you through how
If you are advertising on Google Ads, you’ve likely gotten an email in the last few weeks about parallel tracking being required for all ad accounts starting October 30, 2018. You’ve also probably read that email and wondered how it will affect you. The majority of advertisers likely won’t need to do anything in preparation
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
