Improve Your Display Campaigns with Anonymous Placement Optimization

  If you’ve run an AdWords Display campaign you’ve likely seen the placement ‘anonymous.google’ in your Placements report. If you’re like me, you’ve also wondered what the heck that placement is, especially if performance is bad and not meeting your account goals. What is the anonymous.google Display Network placement? When I reached out to AdWords

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Automation Is Hard, Just Ask Google

For those of you who haven’t heard, Google announced a pilot program called Ads Added by AdWords. This program is named very descriptively in that AdWords will be writing and loading (ACTIVE!!!) ads for your account. The claim is that ad groups where these ads are added may see performance improved by 5%-15%. If you’re

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