Google Ads Automatically Updating Eligible Campaigns to Enhanced CPC Bidding

We received an interesting email from Google Ads yesterday regarding automatically opting-in campaigns into Enhanced Cost-Per-Click bidding. The text of this email is below: A smarter way to bid. To help show your ads at the right time to more people, we’re upgrading you to our intelligent bidding strategy. Your eligible campaigns are getting updated

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Google Pushing All Display Network Campaigns Onto Apps

As a “Welcome to August” present, Google Ads sent out the following email: Dear Google Ads Advertiser, You are receiving this message because your Google Ads account (Customer ID: XXX-XXX-XXXX) contains at least one Google Display Network (GDN) campaign that will be impacted by upcoming changes to mobile targeting and placement exclusion controls. What’s changing

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