All articles regarding Google AdWords news, tools, campaign types, and strategies for optimization.
In AdWords there are 7 automated bidding strategies to choose from, so you’ve got plenty of options. However, let’s talk about eCPC because A) it’s the default bidding strategy for newly created campaigns and B) Google recently removed the bid cap giving eCPC the potential to increase bids with no theoretical limit. What Is Enhanced CPC
AdWords Editor 12.3, released during the first week of May 2018, contains several significant feature updates. One long-awaited update includes the ability to see search term reports directly within Editor. This gives users a new option for conducting the search query review process. Many PPC managers likely have an established process that involves either reviewing search terms
A couple weeks ago we had a post about reporting metrics in the new AdWords UI. This post explained the metrics that wouldn’t be migrated as well as how you can create custom columns in the new interface. This post is going to look at additional features/functionality that won’t be migrated, some renaming that has
Back in August of 2017, we wrote about the beta version of AdWords’ Ad Suggestions. At that time it was a beta that you could easily opt out of via a simple form. However, Google must feel the program went well because they’ve pushed it out into all accounts on the sly with the help
If you haven’t done keyword research in Google’s keyword planner in a while, there is an update in the new UI that you may have missed. There are several updates that I think makes the tool easier to use and more useful than before. Let’s hop in. What is Google Keyword Planner? If you haven’t
While there has been a lot of buzz about all of the features in the new Adwords UI, did you know that there will be a few columns and segments that will be retiring with the old? Let’s go over some of them so you know what will be missing from the new UI once
Demographic bid modifiers were only available for Ages, Gender or Parental Status in the previous UI. With the new UI, finding your demographic groups to add bid modifiers or exclusions is a little bit different. If you’re newer to PPC, I’ll go over the basics of Demographics first before showing you how to utilize them
Google’s new interface offers more ways for advertisers to better interact with their target audience. One of the new offerings are advanced bid adjustments. These adjustments allow advertisers to increase or decrease bids for specific interactions. We’re going to take a look at where to find these two features in the new AdWords interface as
Today I want to take a closer look at one of my favorite sections of the new AdWords Overview page, the Searches summary card. I have always enjoyed sifting through the search term report and this is a much more visually appealing way to see which terms are worth bidding on and which may be
In January 2017, Google removed advertisers’ ability to create or edit standard text ads for Display Network campaigns and steered us toward the Responsive ad format instead. Responsive ads is one of my favorite ad types. Here is how to get started with these ads in the new Google interface. What Are Responsive Ads? Responsive
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
