All articles regarding Google AdWords news, tools, campaign types, and strategies for optimization.
One of my favorite reports in Google AdWords is the paid & organic report. It’s one of the only places where you can see how paid and organic work together. We often use this report to see how performance varies when we show only an ad or organic listing vs when both are combined. You can
Google Shopping is a competitive channel that is growing more crowded every day. Not only are Google Shopping ads becoming essential for retailer brands to be present, Google is giving their shopping ads more real estate on search engine result pages. With growing competition from fellow retailers, businesses that rely on online sales should also
When I first started in the PPC industry, I remember being a little overwhelmed by how much there was to learn. I was fortunate to have received great, thorough training at my first agency (three months’ worth to be exact!), but by the end of most training days, my head was swimming with all the
As PPC professionals, we usually have some degree of “control freak” running through our veins. Some folks might be on the lighter end of that, but it’s no secret that one of the things we like most about our profession is the ability to pull strings and make things happen. We like to control things
Feeling overwhelmed trying to monitor all your keywords? Going on vacation and no one else is available to make changes to your Search ads? Worried about going over budget? Automated rules to the rescue! They can simplify your PPC life when you need it the most. Think about automated rules as customized “if/then” directions that you
Today’s consumers expect an online purchase experience to be straightforward, the check out process to be easy, and shipping to be fast and convenient on both desktops and mobile devices. With the goal of shortening this journey, Google recently (and quietly) rolled out the beta version of a feature for mobile Shopping ads called Purchases
Google has many targeting options available to help advertisers reach the correct audience. One of the settings you need to select for each campaign you create is Language. This may seem pretty straight-forward, but as with most things in Google, there are some nuances to this targeting option you’ll want to understand as an advertiser. First,
A good ole’ Google Display Network (GDN) remarketing campaign is one of the first things we recommend firing up for new clients. The reach and power of GDN remarketing is something that’s hard to rival, in my opinion. Recently, one of my veteran accounts saw a downturn in performance in its remarketing campaign, which had previously
If you’ve run an AdWords Display campaign you’ve likely seen the placement ‘anonymous.google’ in your Placements report. If you’re like me, you’ve also wondered what the heck that placement is, especially if performance is bad and not meeting your account goals. What is the anonymous.google Display Network placement? When I reached out to AdWords
AdWords recently announced new features during their Google Marketing Next event. One such announcement was the plan for in-market audiences for search. This option is currently only available for Display and YouTube campaigns. On the surface this is a really cool feature. The concept of in-market audiences is that they are people who are “actively
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
