How to Build an Audience Targeting Strategy From Scratch

Audience targeting is becoming more important by the day in the world of online advertising. Search advertising is still a massively important piece of the puzzle, but without additional audience targeting to supplement that search strategy, it’s going to be increasingly difficult for companies to grow their user base. Crafting an audience strategy can be

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Expanding Local PPC to a New International Market

Launching local PPC campaigns in a new international market involves much more than simply copying campaigns and adding new geographic targets. You need to consider everything from currency differences to understanding the region’s geography. In this article, we’ll review several items to keep in mind when planning campaigns for another country. Currency Differences If you’re

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