All articles regarding Google AdWords news, tools, campaign types, and strategies for optimization.
I had the opportunity to present recently at a monthly meeting of the Utah Digital Marketing Collective (Utah DMC, formerly SLCSEM). I spoke about a handful of scripts that advertisers could put to use immediately. One of those scripts prevents Google Ads from spending 2X your daily budget on any given day. Several people were
Yesterday, we learned about several new and exciting changes coming up over next month across the Google advertising platforms. Some involved name changes (like from Google Adwords to Google Ads) and others more robust (like the combination of the enterprise level services in the Google Marketing Platform. You can read about the announcement directly from
A feature I’ve loved in Google Analytics and desperately wanted in Google AdWords is now here: Notes! have many spreadsheets filled with notes on account changes made to client AdWords accounts. Now, I can keep them all right within the interface. Notes are helpful in adding context to your data. Why did traffic drop late last
Over the years people (me included) have openly wondered if there would come a time when Google would stop just selling advertising and move into the business of collecting and selling leads directly. There were always two sides to the argument. On one side you could argue that any move in that direction would be
About a year ago, the buzz began around Google rolling out In-Market audience targeting for Search campaigns. Based on Google’s presentation at the 2017 Google Marketing Next event, advertisers who were part of the initial Beta test saw an average of a 10% increase in conversion rate with In-Market audiences for Search. Bing beat Google
In my last post, we took a look at the new Google Goal-Optimized Shopping campaign type and what it does. Today we’re going to walk-through how to set up a campaign. Remember that before you can set up a goal-optimized campaign you must have the following: Conversion tracking set up with transaction-specific values At least 20
For many businesses, form submissions only account for a portion of leads that come through the web. Phone calls can also be crucial to gaining customers, and some businesses find that getting people on the phone right away can be the most valuable way to close a deal. Call extensions allow you to direct a
Here at Clix, we love nonprofits! They are doing some of the best work in our communities. Over the years, we have worked with several nonprofit organizations and that has given us a list of suggestions that NPOs should consider when advertising online. Google Ad Grants This is a program for nonprofits to get in-kind advertising dollars
In AdWords there are 7 automated bidding strategies to choose from, so you’ve got plenty of options. However, let’s talk about eCPC because A) it’s the default bidding strategy for newly created campaigns and B) Google recently removed the bid cap giving eCPC the potential to increase bids with no theoretical limit. What Is Enhanced CPC
AdWords Editor 12.3, released during the first week of May 2018, contains several significant feature updates. One long-awaited update includes the ability to see search term reports directly within Editor. This gives users a new option for conducting the search query review process. Many PPC managers likely have an established process that involves either reviewing search terms
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
