The Ultimate Low Click-Through Rate Analysis

Account analyses of any kind are some of my favorite tasks. I love digging in and finding the source of problems and helping come up with effective solutions. One analysis I recently ran for an account was a low click-through rate analysis. I think many times those low CTR keywords slip through the cracks and

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What Can Ants Teach You About Efficiency?

Anyone who has been driving with me knows that I’m not very patient with sub-optimal drivers. My pet peeves range from passing lane campers (the sign says “slower” traffic keep right, so it doesn’t matter how fast you’re going, it’s how fast I’m going) to people treating roundabouts like 4-way stops (it’s a yield). If

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