Clix Marketing Blog’s #PPC News & Views: October 30, 2015

Happy Friday, friends, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views! From the Experts CPCStrategy How to Use Branded Keywords in Trademark Campaigns: Branded vs. brand – what’s the difference? Check out this post for some helpful tips on branded keywords and trademark campaigns. MarketingMojo Keyword Match-Type Segmentation –

Read More

Match Type Battle Royale, SMX East Style!

Last week something magical happened. The kind folks at SMX indulged my goofy side (well, Ginny Marvin did) and ran with a crazy idea. A panel designed as a battle around match type segmentation strategies. While I personally failed at showing up with props, Ginny had her boxing gloves and the rest of us showed

Read More

Update Your Attitude & Prepare for Mobile Advertising Success

Mobile, mobile, mobile. Everything is mobile. Despite the obvious fact that our handheld devices have taken over our lives, many digital advertisers still treat mobile as a 2nd class traffic source. The excuses vary, but are outdated none-the-less. “Mobile clicks are not as relevant.” “Mobile traffic doesn’t convert.” “Mobile apps on display? Who would waste their

Read More