Articles discussing landing page strategy, testing, optimization, and tools.
In PPC, so much focus goes into the front end of channel selection, campaign creation/targeting, keywords, ad messages, etc. Often, the landing page and its performance are often neglected. Sometimes the client doesn’t see the value. Sometimes they are too small to have the resources to invest in landing page creation. Other times, landing
Google’s Report Editor tool allows advertisers to easily manipulate data into color and useful visual charts and tables. When the new user interface rolled out, the Landing Pages tab was a new addition that helps evaluate the performance of your landing pages as well as how they translate for performance on mobile devices. Soon, advertisers
AdWords announced last year that they would be rolling out a new user interface during 2017, along with a handful of new features and tools. So far I have mixed feelings about the UI; normally I just want to navigate to what information I need, and avoid being annoyed trying to find it (where is
Over recent years, the rise of social advertising has gotten advertising pros much more focused on audience targeting rather than just keyword research, and for good reason. We’re able to go beyond the search box and target users based on their personal attributes that make them a prime candidate for what we’re selling. Even more
While attending Pubcon 2016 in Las Vegas, I heard a ton of great sessions and met lots of people smarter than me (always a good measure of whether you’re in the right place or not). During the 4-day conference we had a keynote from Gary Illyes, a webmaster trends analyst at Google. He had a
Anyone who has been driving with me knows that I’m not very patient with sub-optimal drivers. My pet peeves range from passing lane campers (the sign says “slower” traffic keep right, so it doesn’t matter how fast you’re going, it’s how fast I’m going) to people treating roundabouts like 4-way stops (it’s a yield). If
Google Shopping campaigns are one of the most effective ways to get your product in front of shoppers at their moment of intent. And a fundamental part of Shopping Campaign management is a healthy data feed through the Merchant Center. Google is all about relevancy, so the information submitted in a feed needs to be
This is the second part in a two-part series about choosing the right image(s) for your PPC landing pages. If you missed my first post, PPC Landing Page Images: The Technical Aspects You Need to Know, check it out. When looking to boost your landing page conversion rates, there’s a lot of research and posts
Ecommerce accounts are focused almost solely on online sales of products. Although there are certainly secondary actions that are desirable for these companies (shares, reviews, etc.), they’re focused on the sale itself. In the world of lead generation, on the other hand, there are numerous different conversion types that can be the primary call to action
Whether a campaign is big or small, spending a few dollars a day or hundreds of thousands of dollars a month, effective AdWords campaigns take time and work. While auditing campaigns, I have come across a handful of ways that advertisers lose money or are missing out on valuable opportunities, and sometimes it drives me
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
