This is a guest post by Mary Hartman, Sr. Account Manager at Hanapin Marketing. A whole world of audience targeting is opening up to B2B marketers these days, from LinkedIn Profile targeting on the Bing Ads Network, to leveraging Facebook B2B Lookalike audiences. Among all the possible targeting methods, Google Ads audiences may seem a
No matter what type of business you run, the price of your offer is always a factor in the buyer’s decision. There are plenty of pricing theories for e-commerce sellers to lean into online, but when the first touchpoint doesn’t reflect the price, these theories can be a bit useless. With lead generation campaigns, most
If you’re looking for a new channel for your Software as a Service product (or client), Gartner Digital Market network is a great option that can generate high quality leads for competitive prices. Let’s look at getting started with this platform and take a look at some tips for getting the most out of it.
Over the years people (me included) have openly wondered if there would come a time when Google would stop just selling advertising and move into the business of collecting and selling leads directly. There were always two sides to the argument. On one side you could argue that any move in that direction would be
I came across a post from our friends at PPC Hero about 5 Facebook Settings to Audit in Your Account. I’ve been spending a good chunk of my days in LinkedIn lately so that post got me thinking. Which settings are folks potentially overlooking in their LinkedIn campaigns that could be costing them money or impacting
LinkedIn Lead Gen Forms have been available to advertisers for just over a year now. Over the last year, we have tested Lead Gen Forms and offered several tips for making the most of this campaign type. One very important detail about Lead Gen Forms is how you go about tracking these leads. It came to
If you’re a B2B advertiser or have a client who is, chances are you have at least given LinkedIn a shot for reaching your audience. LinkedIn has continued to roll out new features that are more and more useful and competitive in the B2B social sphere. When it comes to B2B and account based marketing, I
When promoting a SaaS product, your target audience is often saturated with messages from multiple competitors to try similar products. Building specific audiences to reach using retargeting or customer lists can help your brand stand out with the right strategy. In this article, we’ll cover four audiences you can target to improve your SaaS PPC
If your clients are like mine, they’ve been talking about the fourth quarter for a while now. Q4 is a time when sales teams are trying to close the last of their sales in lead generation companies and you’re often trying to stretch ad budgets (meanwhile eCommerce companies are busy as can be with holiday sales).
This is a guest post by JD Prater, Head of Customer Acquisition at AdStage. By this point, you’re probably already running Google AdWords and Facebook ad campaigns. However, what about the smaller networks? Do you know if your customers are on Pinterest? Instagram? LinkedIn? Twitter? If you don’t know the answer to those questions then