How to View Your Competitors’ LinkedIn Ads

Researching competitors provides valuable data for any business involved in digital marketing. You can monitor messaging and targeting, see which brands are most aggressive in advertising, and even get ideas to troll your competitors. Thanks to increasing concerns over privacy, ad platforms have taken measures over recent years to make their advertisers’ information more transparent.

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LinkedIn Ads Introduces Interest Targeting (Plus Complete List of Targeting Options)

LinkedIn Ads continues to innovate with interface updates and new targeting options. For January 2019, they’ve now introduced interest targeting, allowing you to reach users based on topics they share or engage with. This new targeting feature offers an additional method to reach people potentially interested in your clients’ services, while layering on existing criteria

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