All posts discussing LinkedIn ad strategy and best practices.
For advertisers running sponsored content campaigns on LinkedIn, you just got an early Christmas present. LinkedIn just announced they were fixing the way certain clicks on your ads are being handled. What Clicks Are Affected? For sponsored content that exceeded the character count, LinkedIn would truncate the text with a “see more” link. Here is
With all of the recent updates in Google Ads, you may have missed that there have actually been some exciting recent updates in the LinkedIn platform as well. Let’s take a look. Hidden Fields in Lead Gen Forms These new fields allow you to create and track additional fields in your Leads reports for third-party marketing
It’s an exciting time to be an advertiser on LinkedIn. We recently received notice that there is now the option for Dynamic Ads in some of our LinkedIn accounts. According to the LinkedIn Marketing blog, this ad type should be available by the end of the week. This new ad type will use LinkedIn user
This month, LinkedIn Ads rolled out an updated Campaign Manager interface. The refreshed UI offers a new presentation of data and campaign hierarchy. Account-Level View When you first log in, you’ll see a table view of accounts that’s much less bulky than the previous setup. You can sort by account name, company name, status, created date, or
Looking for a way to keep your LinkedIn content fresh and interesting? The recent announcement of carousel ads in this channel will do just that. Earlier this year, LinkedIn launched carousel ads as an option for Sponsored Content ads. Here is what you need to know to get started with carousel ads and to make
We received an email from LinkedIn this morning regarding updates to Campaign Manager. See below. This comes as the latest big update since the redesign in July 2017. We’re hoping that we’re able to see conversions and leads in the same row of data as our clicks, cost, etc. We’re excited to see the final
For anyone running LinkedIn ads, the Insight tag provides both conversion tracking and the ability to build retargeting audiences from website visitors. Using the built-in conversion tracking is crucial for proper campaign optimization, while audiences are useful both for targeting and excluding individuals. Google Tag Manager (GTM) helps to simplify the process of adding the
When most people think of advertising on LinkedIn, they think of traditional Direct Sponsored Content. While Direct Sponsored Content is still the bread and butter of LinkedIn, it’s worth taking a look at one of the other campaign options: Sponsored InMail. Let’s hop into what InMail campaigns are and how to set them up. What
I came across a post from our friends at PPC Hero about 5 Facebook Settings to Audit in Your Account. I’ve been spending a good chunk of my days in LinkedIn lately so that post got me thinking. Which settings are folks potentially overlooking in their LinkedIn campaigns that could be costing them money or impacting
LinkedIn Lead Gen Forms have been available to advertisers for just over a year now. Over the last year, we have tested Lead Gen Forms and offered several tips for making the most of this campaign type. One very important detail about Lead Gen Forms is how you go about tracking these leads. It came to
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
