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LinkedIn Ads

All posts discussing LinkedIn ad strategy and best practices.

How to Get the Most Out of LinkedIn Text Ads

February 15, 2021February 12, 2021 Leave a comment  3 Tim Jensen
Classified Ads

Ever since LinkedIn rolled out sponsored content ads, text ads have taken the back burner. Why run ads with a limited number of characters and a tiny image, when your ads can appear directly in the feed, with more copy and a larger image? On the surface, text ads may have about the same amount

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4 B2B Audiences You Need to Create in LinkedIn Ads

December 9, 2020December 8, 2020 2 Comments  1 Andrea Taylor

As a B2B advertiser, LinkedIn is one of my favorite channels. I recently wrote about the different customer list upload options available by channel in Google, Microsoft, Facebook and LinkedIn. Today I want to take it a step farther and talk about the audiences you need in LinkedIn to take your B2B strategy to the

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Tips for Smooth & Efficient Work in LinkedIn Ads

September 16, 2020September 16, 2020 Leave a comment  1 Andrea Taylor

When it comes to channels that allow for efficient work, most digital marketers would not think of LinkedIn. Google and Microsoft Ads both offer offline editors and bulk editing within the interfaces. Facebook offers bulk editing options in its Ads Manager. For B2B advertisers, LinkedIn is, without a doubt, the golden channel. The features that

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How to Create Retargeting Audiences in LinkedIn Ads

June 29, 2020June 26, 2020 1 Comment  Like Joe Martinez
retargeting

For the longest time, website based URL audiences were the only type of retargeting audiences we could create within the LinkedIn interface. A few weeks ago that all changed. LinkedIn announced that there are two new retargeting audiences we can create within the platform. We can now do retargeting audiences from video views, as well

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4 LinkedIn Ad Testing Ideas

May 13, 2020May 12, 2020 Leave a comment  1 Andrea Taylor

Back in 2017, we published a post about 4 Facebook Ad Copy Tips to Improve Performance. Even in 2020, those tips still hold true as great options for A/B testing ad copy in Facebook. That got me thinking about LinkedIn, where I spend a lot of time testing new ads and new audiences. If you’re

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New LinkedIn Ads Features You Should Know About

April 29, 2020April 29, 2020 Leave a comment  Like Tim Jensen

LinkedIn Ads has been quietly rolling out several new features over the last few months. Here are a few that you should be aware of. New Targeting Options LinkedIn has added a few new targeting options, allowing a few more potential layers to zero in on the prospects you’re wanting to reach. Company Category can

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Getting LinkedIn Campaign Manager Access as an Agency

March 23, 2020 2 Comments  2 Andrea Taylor

Over the years, we have written several posts on how to gain access to client ad accounts (and pages) as an agency. We’ve covered Twitter, Pinterest, and Facebook. To round out our major social channels, we also wanted to cover LinkedIn. Similar to Facebook, LinkedIn requires advertisers to have access to the business page as

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My Favorite New LinkedIn Features to Save Time & Improve Targeting

March 2, 2020February 27, 2020 Leave a comment  1 Andrea Taylor

I’m always hunting for ways to cut down costs, expand audience sizes and improve targeting on LinkedIn. Platform updates lately have helped me to do all of the above, so I thought I would share some of my new favorite ways to improve targeting and save some budget. Let’s hop in. Narrow Audience Using AND

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LinkedIn Makes it Easier to Manage Lead Gen Forms

December 9, 2019December 9, 2019 1 Comment  Like Bethany Bey

Lead form ads have been one of our most successful ad formats across all channels. LinkedIn released their lead gen forms back in 2017. While they’ve been a great addition to our advertising mix, they haven’t always been the most efficient to manage. Now, LinkedIn has released new features in the interface that will make

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10 Biggest PPC Changes in My (almost) Decade In The Industry

September 23, 2019September 23, 2019 Leave a comment  Like Bethany Bey

As I was trying to force myself to say “Microsoft Advertising” instead of “Bing Ads” on client calls recently, I got to thinking about all of the changes that have happened in this industry since I got started in 2010. There have been quite a few, but some stick out in my memory, either because

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About Clix Marketing

Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.

Popular Posts

Clix Marketing Blog’s #PPC News & Views: Friday, February 26, 2021 26 Feb , 2021
How to Improve Lead Quality from Lead Gen Ads 24 Feb , 2021
Analyze The Competition with Auction Insights 22 Feb , 2021
Clix Marketing Blog’s #PPC News & Views: Friday, February 19, 2021 19 Feb , 2021

Categories

  • PPC News and Views 354
  • Google AdWords 328
  • PPC Industry 189
  • PPC Tactics 150
  • Agency Life 136
  • Bing Ads 110
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