All posts discussing LinkedIn ad strategy and best practices.
For anyone running LinkedIn ads, the Insight tag provides both conversion tracking and the ability to build retargeting audiences from website visitors. Using the built-in conversion tracking is crucial for proper campaign optimization, while audiences are useful both for targeting and excluding individuals. Google Tag Manager (GTM) helps to simplify the process of adding the
When most people think of advertising on LinkedIn, they think of traditional Direct Sponsored Content. While Direct Sponsored Content is still the bread and butter of LinkedIn, it’s worth taking a look at one of the other campaign options: Sponsored InMail. Let’s hop into what InMail campaigns are and how to set them up. What
I came across a post from our friends at PPC Hero about 5 Facebook Settings to Audit in Your Account. I’ve been spending a good chunk of my days in LinkedIn lately so that post got me thinking. Which settings are folks potentially overlooking in their LinkedIn campaigns that could be costing them money or impacting
LinkedIn Lead Gen Forms have been available to advertisers for just over a year now. Over the last year, we have tested Lead Gen Forms and offered several tips for making the most of this campaign type. One very important detail about Lead Gen Forms is how you go about tracking these leads. It came to
The last few years have brought many changes to LinkedIn. In my opinion, the addition of conversion tracking and Matched Audiences have been some of the most valuable for advertisers. Aside from these large updates, there have also been smaller updates that I think are worth noting because of their potential impact. Let’s jump in. Location
This post is part of our series The PPC Pro’s Ultimate Guides to Retargeting. LinkedIn first introduced Matched audiences in April 2017. Matched Audiences gave advertisers the ability to retarget ads to website visitors for the first time on the LinkedIn platform. Advertisers could also upload or import lists of existing contacts from their customer database
LinkedIn Ads are great for B2B marketing. They have excellent targeting for business-related personas (i.e. job titles, seniority, company, industry, company size, etc.) and with over 300 million users, advertisers have a large potential audience to reach. The platform still has some features we wish they’d add, but they just checked a helpful one off
If you’re a B2B advertiser or have a client who is, chances are you have at least given LinkedIn a shot for reaching your audience. LinkedIn has continued to roll out new features that are more and more useful and competitive in the B2B social sphere. When it comes to B2B and account based marketing, I
LinkedIn has come to be one of my favorite advertising platforms over the last year. New features are constantly being released to give advertisers more insight into performance. With all of the releases though, it can be tough to keep up with the seemingly ever-changing platform. I’ve listed below some of the tips and tricks
LinkedIn’s Website Demographics is a web analytics tool available in LinkedIn’s Campaign Manager. It was launched in the summer of 2017 and provides advertisers with demographic information about the LinkedIn members visiting their website. Web Demographics is free for anyone who is using Campaign Manager and you don’t have to be running ads to leverage it.
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
