Setting Up the LinkedIn Insight Tag with Google Tag Manager

For anyone running LinkedIn ads, the Insight tag provides both conversion tracking and the ability to build retargeting audiences from website visitors. Using the built-in conversion tracking is crucial for proper campaign optimization, while audiences are useful both for targeting and excluding individuals. Google Tag Manager (GTM) helps to simplify the process of adding the

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LinkedIn Updates B2B Advertisers Can’t Afford to Miss

The last few years have brought many changes to LinkedIn. In my opinion, the addition of conversion tracking and Matched Audiences have been some of the most valuable for advertisers. Aside from these large updates, there have also been smaller updates that I think are worth noting because of their potential impact. Let’s jump in. Location

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LinkedIn Now Allows You To Edit Sponsored Content

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LinkedIn Ads are great for B2B marketing. They have excellent targeting for business-related personas (i.e. job titles, seniority, company, industry, company size, etc.) and with over 300 million users, advertisers have a large potential audience to reach. The platform still has some features we wish they’d add, but they just checked a helpful one off

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LinkedIn’s Website Demographic Information: What You Need to Know

LinkedIn’s Website Demographics is a web analytics tool available in LinkedIn’s Campaign Manager. It was launched in the summer of 2017 and provides advertisers with demographic information about the LinkedIn members visiting their website. Web Demographics is free for anyone who is using Campaign Manager and you don’t have to be running ads to leverage it.

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