All posts discussing LinkedIn ad strategy and best practices.
As I was trying to force myself to say “Microsoft Advertising” instead of “Bing Ads” on client calls recently, I got to thinking about all of the changes that have happened in this industry since I got started in 2010. There have been quite a few, but some stick out in my memory, either because
If you’re like me, you blinked and it’s late July! If you haven’t had much time to keep up with updates and trends in LinkedIn this summer, do not fear. Let’s run through some quick updates that will make your next LinkedIn campaign even better than before! 1. Ability to Edit Lead Gen Forms This
Researching competitors provides valuable data for any business involved in digital marketing. You can monitor messaging and targeting, see which brands are most aggressive in advertising, and even get ideas to troll your competitors. Thanks to increasing concerns over privacy, ad platforms have taken measures over recent years to make their advertisers’ information more transparent.
Ad platforms have been thrown into the forefront of scrutiny in recent years, resulting in stricter policies regarding political advertising. If you’re managing a political PPC campaign, whether promoting a candidate or an advocacy group, you should be aware of how each of the major platforms handles political ads. You’ll likely run into much greater
LinkedIn Ads continues to innovate with interface updates and new targeting options. For January 2019, they’ve now introduced interest targeting, allowing you to reach users based on topics they share or engage with. This new targeting feature offers an additional method to reach people potentially interested in your clients’ services, while layering on existing criteria
Over the last few years, I have continued to watch LinkedIn CPCs rise (especially in the US), which means that CPAs increase as well. For some advertisers, this pattern isn’t sustainable and I have seen B2B advertisers with a lot of potential hang up their LinkedIn hat in search of cheaper leads elsewhere. If you
For advertisers running sponsored content campaigns on LinkedIn, you just got an early Christmas present. LinkedIn just announced they were fixing the way certain clicks on your ads are being handled. What Clicks Are Affected? For sponsored content that exceeded the character count, LinkedIn would truncate the text with a “see more” link. Here is
With all of the recent updates in Google Ads, you may have missed that there have actually been some exciting recent updates in the LinkedIn platform as well. Let’s take a look. Hidden Fields in Lead Gen Forms These new fields allow you to create and track additional fields in your Leads reports for third-party marketing
It’s an exciting time to be an advertiser on LinkedIn. We recently received notice that there is now the option for Dynamic Ads in some of our LinkedIn accounts. According to the LinkedIn Marketing blog, this ad type should be available by the end of the week. This new ad type will use LinkedIn user
This month, LinkedIn Ads rolled out an updated Campaign Manager interface. The refreshed UI offers a new presentation of data and campaign hierarchy. Account-Level View When you first log in, you’ll see a table view of accounts that’s much less bulky than the previous setup. You can sort by account name, company name, status, created date, or
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
