All posts discussing LinkedIn ad strategy and best practices.
Ever since LinkedIn rolled out sponsored content ads, text ads have taken the back burner. Why run ads with a limited number of characters and a tiny image, when your ads can appear directly in the feed, with more copy and a larger image? On the surface, text ads may have about the same amount
As a B2B advertiser, LinkedIn is one of my favorite channels. I recently wrote about the different customer list upload options available by channel in Google, Microsoft, Facebook and LinkedIn. Today I want to take it a step farther and talk about the audiences you need in LinkedIn to take your B2B strategy to the
When it comes to channels that allow for efficient work, most digital marketers would not think of LinkedIn. Google and Microsoft Ads both offer offline editors and bulk editing within the interfaces. Facebook offers bulk editing options in its Ads Manager. For B2B advertisers, LinkedIn is, without a doubt, the golden channel. The features that
For the longest time, website based URL audiences were the only type of retargeting audiences we could create within the LinkedIn interface. A few weeks ago that all changed. LinkedIn announced that there are two new retargeting audiences we can create within the platform. We can now do retargeting audiences from video views, as well
Back in 2017, we published a post about 4 Facebook Ad Copy Tips to Improve Performance. Even in 2020, those tips still hold true as great options for A/B testing ad copy in Facebook. That got me thinking about LinkedIn, where I spend a lot of time testing new ads and new audiences. If you’re
LinkedIn Ads has been quietly rolling out several new features over the last few months. Here are a few that you should be aware of. New Targeting Options LinkedIn has added a few new targeting options, allowing a few more potential layers to zero in on the prospects you’re wanting to reach. Company Category can
Over the years, we have written several posts on how to gain access to client ad accounts (and pages) as an agency. We’ve covered Twitter, Pinterest, and Facebook. To round out our major social channels, we also wanted to cover LinkedIn. Similar to Facebook, LinkedIn requires advertisers to have access to the business page as
I’m always hunting for ways to cut down costs, expand audience sizes and improve targeting on LinkedIn. Platform updates lately have helped me to do all of the above, so I thought I would share some of my new favorite ways to improve targeting and save some budget. Let’s hop in. Narrow Audience Using AND
Lead form ads have been one of our most successful ad formats across all channels. LinkedIn released their lead gen forms back in 2017. While they’ve been a great addition to our advertising mix, they haven’t always been the most efficient to manage. Now, LinkedIn has released new features in the interface that will make
As I was trying to force myself to say “Microsoft Advertising” instead of “Bing Ads” on client calls recently, I got to thinking about all of the changes that have happened in this industry since I got started in 2010. There have been quite a few, but some stick out in my memory, either because
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
