LinkedIn’s Website Demographic Information: What You Need to Know

LinkedIn’s Website Demographics is a web analytics tool available in LinkedIn’s Campaign Manager. It was launched in the summer of 2017 and provides advertisers with demographic information about the LinkedIn members visiting their website. Web Demographics is free for anyone who is using Campaign Manager and you don’t have to be running ads to leverage it.

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How to Start Using Engagement Audiences to Improve Performance

We all know the feeling. We take all the information we’ve gathered through research, conversations with clients, mix it all together with our expertise and put together some pretty fabulous audiences to target their potential customer base. We then monitor the campaigns closely and ensure performance is strong. Making ad copy changes, targeting adjustments, tweaks

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