All posts discussing LinkedIn ad strategy and best practices.
Over the years, we have written several posts on how to gain access to client ad accounts (and pages) as an agency. We’ve covered Twitter, Pinterest, and Facebook. To round out our major social channels, we also wanted to cover LinkedIn. Similar to Facebook, LinkedIn requires advertisers to have access to the business page as
I’m always hunting for ways to cut down costs, expand audience sizes and improve targeting on LinkedIn. Platform updates lately have helped me to do all of the above, so I thought I would share some of my new favorite ways to improve targeting and save some budget. Let’s hop in. Narrow Audience Using AND
Lead form ads have been one of our most successful ad formats across all channels. LinkedIn released their lead gen forms back in 2017. While they’ve been a great addition to our advertising mix, they haven’t always been the most efficient to manage. Now, LinkedIn has released new features in the interface that will make
As I was trying to force myself to say “Microsoft Advertising” instead of “Bing Ads” on client calls recently, I got to thinking about all of the changes that have happened in this industry since I got started in 2010. There have been quite a few, but some stick out in my memory, either because
If you’re like me, you blinked and it’s late July! If you haven’t had much time to keep up with updates and trends in LinkedIn this summer, do not fear. Let’s run through some quick updates that will make your next LinkedIn campaign even better than before! 1. Ability to Edit Lead Gen Forms This
Researching competitors provides valuable data for any business involved in digital marketing. You can monitor messaging and targeting, see which brands are most aggressive in advertising, and even get ideas to troll your competitors. Thanks to increasing concerns over privacy, ad platforms have taken measures over recent years to make their advertisers’ information more transparent.
Ad platforms have been thrown into the forefront of scrutiny in recent years, resulting in stricter policies regarding political advertising. If you’re managing a political PPC campaign, whether promoting a candidate or an advocacy group, you should be aware of how each of the major platforms handles political ads. You’ll likely run into much
LinkedIn Ads continues to innovate with interface updates and new targeting options. For January 2019, they’ve now introduced interest targeting, allowing you to reach users based on topics they share or engage with. This new targeting feature offers an additional method to reach people potentially interested in your clients’ services, while layering on existing criteria
Over the last few years, I have continued to watch LinkedIn CPCs rise (especially in the US), which means that CPAs increase as well. For some advertisers, this pattern isn’t sustainable and I have seen B2B advertisers with a lot of potential hang up their LinkedIn hat in search of cheaper leads elsewhere. If you
For advertisers running sponsored content campaigns on LinkedIn, you just got an early Christmas present. LinkedIn just announced they were fixing the way certain clicks on your ads are being handled. What Clicks Are Affected? For sponsored content that exceeded the character count, LinkedIn would truncate the text with a “see more” link. Here is
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
