LinkedIn Now Allows You To Edit Sponsored Content


LinkedIn Ads are great for B2B marketing. They have excellent targeting for business-related personas (i.e. job titles, seniority, company, industry, company size, etc.) and with over 300 million users, advertisers have a large potential audience to reach. The platform still has some features we wish they’d add, but they just checked a helpful one off

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LinkedIn’s Website Demographic Information: What You Need to Know

LinkedIn’s Website Demographics is a web analytics tool available in LinkedIn’s Campaign Manager. It was launched in the summer of 2017 and provides advertisers with demographic information about the LinkedIn members visiting their website. Web Demographics is free for anyone who is using Campaign Manager and you don’t have to be running ads to leverage it.

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