Microsoft Ads recently added the parallel tracking capability in ad accounts. Parallel tracking is mandatory in Google Ads for all campaign types except for video (which will be mandatory this month). Let’s take a look at the advantages of parallel tracking and what you need to do to enable it in Microsoft Ads. What is
Tailoring your ad copy for different audiences is an essential part of any successful advertising campaign. Microsoft has announced their release of IF functions globally that will help advertisers easily tailor their ad copy based on device and audience. Using IF functions will allow you to customize a single ad in your account with different
The ability to import Google Ads campaigns into Microsoft Ads is one of the biggest advantages of the platform. While I like this feature, and I use it frequently, there are a few “user beware” issues that I want to call out. What is the Google Import Feature? There are two different ways to import
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
