Ever since AdWords launched the Opportunities tab my opinion has varied between incredulous to downright disappointed. The main factor has always been the overwhelming feeling that Google is just recommending that you increase bids, add more keywords (usually more generic keywords that are only tangentially related to your keywords) and utilize every possible ad extension.
I recently got a fairly innocuous email from Google regarding a Google Ad Grant account that I work with. Here it is in it’s entirety: It starts out by saying how 35,000 nonprofits have accounts. That’s great. They’re excited to tell us that the $2.00 bid limit will no longer apply to campaigns that use
Ad testing is an important part of any online advertising campaign. With Facebook, a lot of attention is given to the image, but testing copy is important as well. Below are 4 ad copy tips to improve the performance of your Facebook ads. 1. Test Long Vs Short Ad Text Most ads you see on Facebook keep
AdWords campaign experiments are a really great, controlled way to test how changes you make to a campaign affect performance. You can test just about anything — bid changes, different ad copy, a new campaign bidding strategy, and the list goes on. First, I’ll briefly cover how to set up an experiment and review performance
Starting this month, the Chrome internet browser will start flagging any website that is HTTP as “not secure” if they contain login fields, forms, etc. For now, my browser shows a small “i” icon next to the URL for non-secure sites and when clicked the following message is displayed: Contrast this with the appearance given
Every great pay-per-click campaign manager knows that ‘set it and forget it’ is never the way to go when responsibly managing a PPC campaign. PPC campaigns require regular TLC and regular maintenance in order to continue moving the needle in the right direction. However, there are many factors that can work against you when carving