Expand Your Reach with Actalike Audiences on Pinterest

Looking for ways to reach out to new audiences in Pinterest? If you’re targeting established audiences that perform well, try actalike audiences to find additional people who share similar characteristics. Essentially, actalike audiences on Pinterest serve the same purpose as lookalike audiences on Facebook. In this article, I’ll show you how to create an actalike

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What You Need to Know About Pinterest Conversion Campaigns

A short while ago, Pinterest announced the addition of a new campaign objective: conversion optimization. All previous campaign types were based on click optimization. Conversion targeting works as Pinterest predicts the likelihood of your conversion action happening within your time window and shifts bidding to meet your CPA criteria. This is a great campaign type

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