What You Need to Know About Pinterest Conversion Campaigns

A short while ago, Pinterest announced the addition of a new campaign objective: conversion optimization. All previous campaign types were based on click optimization. Conversion targeting works as Pinterest predicts the likelihood of your conversion action happening within your time window and shifts bidding to meet your CPA criteria. This is a great campaign type

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New Features in Pinterest: Search Ads and Expanded Targeting

In January 2017, Pinterest released Search Ads for Pinterest to a select number of businesses, with access coming to additional advertisers in the coming months. Finally, in mid-October, Pinterest announced that search ads are available for all advertisers in their self-serve platform, Pinterest Ads Manager. This new search campaign feature revolves around utilizing keywords to reach

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