Google Pushing All Display Network Campaigns Onto Apps

As a “Welcome to August” present, Google Ads sent out the following email: Dear Google Ads Advertiser, You are receiving this message because your Google Ads account (Customer ID: XXX-XXX-XXXX) contains at least one Google Display Network (GDN) campaign that will be impacted by upcoming changes to mobile targeting and placement exclusion controls. What’s changing

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PPC On the Go: 2018 Edition

A few years ago, I wrote a post on tips for PPC pros on how to remain productive when you’re on the go. Since that article was published in 2016, I have learned even more about working while traveling. Here is an updated list of tips to help with productivity while traveling and to help make being away from your

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Our Predictions for PPC in Q2 2018

Q1 has already been eventful for the PPC industry, with several big changes coming down the pike for Facebook in the coming months, plus new offerings in the AdWords’ interface, LinkedIn released video ads for all advertisers, and Facebook’s updated interface, among other changes. So what will happen in Q2? Our team put together a

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Quora: My Pick for the 2018 Top PPC Underdog

Hailing from and still living in the Philly area, I’m hearing the Eagles buzz non-stop.  As a marketer, I can’t help but enjoy watching how local companies are responding to the Eagles’ road to the Superbowl.  A few of my favorites include “lamppost donuts” in response to the “Crisco Cops” and Philly Pretzel Factory’s bone-shaped

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