Let Freedom Ring in Your PPC Perspective

During an internal Clix conference call earlier this year, I heard a coworker reference having a “first world problem.” Maybe you’ve heard that phrase 1,000 times but I hadn’t then and haven’t since. The phrase really struck me because it accurately put her problem in perspective; it acknowledged that she had a legitimate problem, but

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The BIG List: Digital Marketing Conferences in 2019

There’s significant value in attending conferences. Networking, team building, reinforcing and learning tactics, speaking opportunities and the list continues. And while daily blog skimming is a great way to keep up with the latest changes in the PPC industry, just like your college foreign language course, immersion makes the difference. By removing yourself from your

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Google Pushing All Display Network Campaigns Onto Apps

As a “Welcome to August” present, Google Ads sent out the following email: Dear Google Ads Advertiser, You are receiving this message because your Google Ads account (Customer ID: XXX-XXX-XXXX) contains at least one Google Display Network (GDN) campaign that will be impacted by upcoming changes to mobile targeting and placement exclusion controls. What’s changing

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