Clix Marketing PPC Blog

On today’s edition of PPC Rockstars (4 PM EDT), I interview Michael Flores, the first in-house PPC manager I’ve had on the show. We’ll discuss the challenges of setting management expectations and keeping up-to-date, and Michael will dish on some of the content network bid management strategies he’s researched. You won’t want to miss his sage advice!

Join me and my guest James Zolman on Monday’s episode of PPC Rockstars. James is the CEO of semvironment, a PPC management company, and our topic will be keyword lists: how to make them bigger by including core-term variations, and how/when to prune them by pausing or deleting under-performing terms.

Tomorrow’s guest on PPC Rockstars is my friend Mary Huffman of Ionic Media. Mary and I have spoken at several PPC Summit conferences together, and tomorrow’s episode of PPCR has us reprising the popular PPC Site Clinic sessions we do. For some reason I’ve always wanted to put Mary’s name in a plog post title so that I could reference an obscure but revered TV show.

I’m offering you a chance to get some free consultation for your PPC campaign. It will be the main emphasis when we tape an upcoming installment of my Webmasterradio.fm show, PPC Rockstars. The show will be taped this coming Friday, 6/13 at 2 PM PDT. My guest, Mary Huffman of ionic media, is an expert on landing page design and quality score topics. Together we’ll look over your landing page or ad/keyword set and give you expert advice that you (and our listeners) will be able to benefit from right away.

To participate, send me an email using this form on this blog. If you want us to critique your landing page, send the exact URL; if you want us to give advice on an ad/keyword set, include both in your email. Also include your Skype handle or a land line phone number - we may opt to call you during the taping. Note that we WILL be referring to you and your landing pages, ads, etc. during the show - so only volunteer if you’re not easily embarrassed.

The show will “air” on 6/16 or 6/23. If this format goes well, we’ll be doing it more frequently.

Catch PPC Rockstar Andrew Goodman
I feel very fortunate to have as my next PPC Rockstars guest the venerable, eloquent Andrew Goodman, founder of Page Zero Media and author of one of the bibles of PPC advertising, Winning Results with Google AdWords . Tune in to hear Andrew demystify key topics like Quality Score, and to see whether I’m able to elicit that Geddy Lee impression. This special show “airs” Monday, 6/2 at 4 PM EDT (GMT-5) at http://www.webmasterradio.fm . If you miss it, listen or download later from here .

The Biggest Private Party at SMX Advanced
Second, if you’ll be at SMX Advanced in Seattle this coming week (and if not: why not?!?), we’re reprising our semi-regular PPC Pro People Party. This one is co-sponsored by Clix Marketing and our friends at aimClear (Marty Weintraub’s fast-growing SEO/SEM agency). Invitations, in the form of coveted “Clix Orange” wristbands, are yours for the asking at the SMX Clix Marketing booth.

Details:

Date: Wednesday, June 4thPlace: The Garage
Address: 1134 Broadway Ave, Seattle, WA 98122
Time: 5:00 - 7:00 PM

Only orange-wristband-wearing patrons will merit the free comestibles. And if we haven’t run out of Clix Marketing T-shirts by then, there’ll be opportunities for you to become Mildly Famous if you ask us to immortalize you in the Clix Blog Dry T-shirt Gallery .

Today at 4 PM EDT (that’s GMT-5), tune in to Webmsterradio.fm for this week’s edition of PPC Rockstars, featuring my interview with social media marketing genius Marty Weintraub. You won’t want to miss our discussion of a pay-per-click channel that will soon be a critical part of your advertising arsenal: Social PPC.

Tune in to PPC Rockstars at 4 PM EDT to hear my interview with Don Steele, Vice President of Digital Marketing, MTV Networks Entertainment Group. See his slides for the show here.

I’m jazzed to report that my first PPC Rockstars broadcast/podcast “airs” on WebmasterRadio.fm this coming Monday, May 12, at 4:00 PM EDT, 1 PM PDT, 21:00 GMT.

The show will be broadcast live (or sometimes “taped”) every Monday thereafter, at the same time. My first guest is one of PPC’s brightest stars, Matt Van Wagner of FindMeFaster.

In each week’s show I’ll feature a current or future PPC Rock Star, and have a discussion about one particular aspect of PPC advertising. The goal will be to provide listeners with meaty tips and advice that they can use immediately to improve their PPC campaigns. Topics like conversion optimization, shopping process optimization, etc. are fair game.

Listeners are guaranteed to learn insider PPC advertising tips and secrets that will make (or save) them big chunks of money - or I’ll cheerfully refund the price of admission.

And I’ll sweeten the pot: listen to the first show (the live version or the podcast - available via Webmaster Radio and from iTunes) , and then send me advice for future shows using this blog’s Contact form, and I’ll send you a free Clix Marketing T-shirt and an opportunity to appear in The Clix Marketing PPC Blog Dry T-shirt Gallery.

Can’t wait till Monday? Listen to the subtle intro here.

Last Friday we started “taping” for my new weekly Webmasterradio.fm show, PPC Rockstars, which will be “broadcast” live every Monday from 4:00-4:30 PM EST (that’s GMT-5). I was very fortunate to have PPC icon Matt Van Wagner as my first guest, who dished up some golden nuggets about Dynamic Keyword Insertion (DKI). That show will be broadcast/podcast, and made available via iTunes and other channels, within the next few weeks.

In each show I’ll feature a guest and have a discussion about one particular aspect of PPC advertising. The goal will be to provide listeners with meaty tips and advice that they can use immediately to improve their PPC campaigns. Topics like conversion optimization, shopping process optimization, etc. are fair game.

There may be some interactivity involved – e.g. listeners may be able to call in to ask questions and/or give us urls to their landing pages for critique. In any event there is a page on this blog thatwill contain resources that my guests can refer to during the show – e.g. links to example pages, or embedded PowerPoint slides.

So, to all you PPC Rock Stars out there: First, apologies if you have not yet received a personal guest invitation from me. I may not have your email address, or I may have just screwed up. In any event, I’d really appreciate it if you would consider being one of my first guests. Our segment might be “taped” in advance or done live, and would take about an hour. You could participate from anywhere you have a good phone connection or a Skype phone. While the segments won’t be a sales pitch for your company, we will give out as much contact information as you’d like during the show, and also include links to your site on the PPC Rockstars page. Please contact me via the Contact Us page, and include a few suggested topics you might cover. Thanks!