Clix Marketing PPC Blog

Join me and my guest John Lee of Hanapin Marketing as we dissect two PPC campaigns. Hear incisive (brutal?) critiques of ads, landing pages, offers and forms. Embarrassing for some – gold mean of ideas for others!

See here for links to the campaigns we’ll critique.

Like what you hear? Let us critique your campaign – go here.

Want some free expert advice on your PPC campaign ads and landing pages?

Over the next few months I’ll be taping PPC Rockstars shows with PPC experts like Tim Ash, author of the bible “Landing Page Optimization.” We’ll look at audience-supplied ads and landing pages, and give specific advice on how to improve both.

If you want yours to be analyzed, please send an email to me at david@clixmarketing.com, with the subject line “Rockstars Analysis.”

Include:

1. 2-3 keywords you’re bidding on

2. The geographic target of your campaign

3. The url of your landing page

4. Your phone number

We’ll notify you in advance of our on-air analysis, and pssibly call you for questions before or during the show.

Tune into Webmasterradio.fm today at 4 PM EDT, and hear one of the smartest guys in the industry explain why you’re paying for PPC clicks you shouldn’t, and why Google and Yahoo love it when you ask for refunds!

Today at 4 PM EDT, be sure to tune in to Webmasterradio.fm for the second special SES San Jose edition of PPC Rockstars. I’m privileged to host three PPC luminaries: Page Zero founder Andrew Goodman, SES VP Kevin Ryan, and PPC Summit chairman Mary O’Brien.

We’ll discuss a topic near and dear to our hearts (and hopefully yours): Why doesn’t PPC get more respect? Why is there relatively little coverage of PPC topics at conferences like SES and SMX, and on blogs and sites like Search Engine Land and Sphinn? Is it because SEO is so sexy and mysterious? Or because there’s no PPC equivalent of Matt Cutts and the Cuttlets? Will PPC coverage wink out of existence – or be split off into dedicated resources?

My guest on Monday’s special SES San Jose edition of PPC Rockstars is one of the top experts in the field, Brad Geddes of bgTheory.com. Brad’s eWhisper alter ego has been divulging the inner workings of Google AdWords, Yahoo Search Marketing and Microsoft adCenter for years, and he’s now seminar leader for Google’s AdWords Seminars for Success series.

Brad and I will discuss the inner workings of PPC Quality Score – if you’ve ever been slapped by high minimum bid requirements, you won’t want to miss it! Also, catch me and Brad at SES San Jose – Brad will be speaking on Wednesday, and I’l be moderating a panel on Monday and speaking on Thursday.

My interviewee on PPC Rockstars today is search-engine-conference stalwart Tony Wright. Tune in at 4 PM EDT to hear us discuss juicy topics like local PPC campaign targeting, and find out whether you’re guilty of “ego bidding” (hint: you probably are).

On today’s edition of PPC Rockstars (4 PM EDT), I interview Michael Flores, the first in-house PPC manager I’ve had on the show. We’ll discuss the challenges of setting management expectations and keeping up-to-date, and Michael will dish on some of the content network bid management strategies he’s researched. You won’t want to miss his sage advice!

Join me and my guest James Zolman on Monday’s episode of PPC Rockstars. James is the CEO of semvironment, a PPC management company, and our topic will be keyword lists: how to make them bigger by including core-term variations, and how/when to prune them by pausing or deleting under-performing terms.

Tomorrow’s guest on PPC Rockstars is my friend Mary Huffman of Ionic Media. Mary and I have spoken at several PPC Summit conferences together, and tomorrow’s episode of PPCR has us reprising the popular PPC Site Clinic sessions we do. For some reason I’ve always wanted to put Mary’s name in a plog post title so that I could reference an obscure but revered TV show.

I’m offering you a chance to get some free consultation for your PPC campaign. It will be the main emphasis when we tape an upcoming installment of my Webmasterradio.fm show, PPC Rockstars. The show will be taped this coming Friday, 6/13 at 2 PM PDT. My guest, Mary Huffman of ionic media, is an expert on landing page design and quality score topics. Together we’ll look over your landing page or ad/keyword set and give you expert advice that you (and our listeners) will be able to benefit from right away.

To participate, send me an email using this form on this blog. If you want us to critique your landing page, send the exact URL; if you want us to give advice on an ad/keyword set, include both in your email. Also include your Skype handle or a land line phone number – we may opt to call you during the taping. Note that we WILL be referring to you and your landing pages, ads, etc. during the show – so only volunteer if you’re not easily embarrassed.

The show will “air” on 6/16 or 6/23. If this format goes well, we’ll be doing it more frequently.