I have always been a believer in collaboration. In our small, but ever-growing, tight-knit PPC community, I have met lots of people along the way who think differently than I do, who manage accounts differently than I do and I love it! I feel constantly challenged to evaluate the way I do things and work
When I first started in the PPC industry, I remember being a little overwhelmed by how much there was to learn. I was fortunate to have received great, thorough training at my first agency (three months’ worth to be exact!), but by the end of most training days, my head was swimming with all the
A good ole’ Google Display Network (GDN) remarketing campaign is one of the first things we recommend firing up for new clients. The reach and power of GDN remarketing is something that’s hard to rival, in my opinion. Recently, one of my veteran accounts saw a downturn in performance in its remarketing campaign, which had previously
This is a guest post by JD Prater, Head of Customer Acquisition at AdStage. Larry Kim wrote that 98% of your keywords are essentially useless, because they weren’t earning impressions. His basic premise is to try keywords for a month or two, but then clean up your account and get rid of the ones that
If you’ve run an AdWords Display campaign you’ve likely seen the placement ‘anonymous.google’ in your Placements report. If you’re like me, you’ve also wondered what the heck that placement is, especially if performance is bad and not meeting your account goals. What is the anonymous.google Display Network placement? When I reached out to AdWords
This is a guest post by Paid Media Manager Jessica Cates. When a company hires a PPC pro or agency to take on their account, their minimum expectation is that the team on the other end learns enough about their business to understand what exactly their product does and who is looking for it. Any
Having worked in the PPC industry for over 10 years, I’ve built a lot of campaigns. The AdWords default setting for ad rotation when you first setup a campaign is “optimize for conversions”, but every time I go through the process, I change ad rotation to “rotate evenly” so that Google is forced to split impressions
ABM, or Account Based Marketing, strategies are becoming more and more prevalent in business marketing strategies as companies find it’s sometimes easier to start with your goal customer list then find ways to target those customers. There are some platforms and tools out there that will allow you to roll out a very highly structured
As we celebrate the first day of Spring this month, it got me thinking about spring cleaning. My husband and I bought a house last year, and even though we haven’t yet had years to accumulate lots of junk, there are still many things around the house that could use a good deep clean! I
This is a guest post by Paid Media Manager Jessica Cates. PPC Agency Challenges in Hyperlocal Marketing So far in my PPC career, I’ve had the opportunity to work with many multi-location businesses with dozens to thousands of locations all living under one corporation. These multi-location businesses, franchises and dealers face unique challenges in
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
