PPC performance is impacted by things outside of our interfaces. This post talks you through four areas to focus on to improve your PPC campaigns.
PPC Tactics
The BIG List of COVID-19 PPC Marketing Articles
It’s hard to know what to do with your PPC during the COVID-19 pandemic. We compiled a list of articles to try and help.
Using PPC to Promote Tradeshow Presence
Many clients I work with regularly exhibit at tradeshows to promote their products. At these events, marketers have the opportunity to engage in person with decision makers and influencers at prospective companies. To get the most out of tradeshow sponsorships, brands should do everything they can to promote their presence in advance. PPC comes into
Content in B2B PPC Strategy: Building Audiences & Leveraging Funnels
If you’re just dipping your toe in the Content Marketing pool, you’ll want to go back and read my previous post to help determine if this is a good strategy for your business. If you know it’s an initiative you want to test, you can use the first post to begin mapping out your strategy
Content in B2B PPC Strategy: Preparation & Goal Setting
This is the first of a two-part post on how to leverage content in your B2B PPC strategy. This first post will give more of a background on what content marketing is, how to choose the right content and goal setting. The second post will cover more of the nitty-gritty on how to leverage content
Save Money & Time With These Two Tips For Search Term Report Audits
If you’re running keyword-targeted search campaigns in Google Ads then you should be very familiar with the search terms report. It’s the report where Google shows you EXACTLY what people searched before clicking on your ads. To find it in any campaign or ad group, just click on Keywords in the left column and “Search
6 Ways to Spring Clean Your PPC Account
This is a guest post by Kenneth Andrew, General Manager SMB Strategy and Sales, Bing Ads Alright, you survived the holidays and even the resolution-filled first part of the year. The winter weather is waning and it’s time to open your windows again! You know what that means – spring cleaning. But we’re not talking
The BIG List: PPC Text Ad Character Limits
Several years ago, I put together a BIG List of PPC Image Ad Sizes. This post stemmed from many questions from both the Clix team and clients about what image dimensions were needed for each channel. Since then, we have continued to get the same question about ad character limits. I love making sure my
The Clix Marketing Blog’s Top 18 Posts of 2018
As we close out another year here on the Clix blog, we always think it’s worth looking back at our top performing posts. 2018 was a big year with major targeting changes in Facebook, the switchover to the new AdWords UI, and feature rollouts in Bing, just to name a few. Let’s take a look back
Top 10 Takeaways I Learned From Conferences This Year
Over the past year I’ve had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf. I attended the SLCSEM Digital Marketing Conference in Salt Lake City in the summer and just returned from Pubcon Vegas this fall. I learned A LOT at these
