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PPC Tactics

Using PPC to Promote Tradeshow Presence

October 16, 2019October 15, 2019 Leave a comment  Like Tim Jensen

Many clients I work with regularly exhibit at tradeshows to promote their products. At these events, marketers have the opportunity to engage in person with decision makers and influencers at prospective companies. To get the most out of tradeshow sponsorships, brands should do everything they can to promote their presence in advance. PPC comes into

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Content in B2B PPC Strategy: Building Audiences & Leveraging Funnels

October 3, 2019October 2, 2019 1 Comment  1 Abby Woodcock

If you’re just dipping your toe in the Content Marketing pool, you’ll want to go back and read my previous post to help determine if this is a good strategy for your business. If you know it’s an initiative you want to test, you can use the first post to begin mapping out your strategy

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Content in B2B PPC Strategy: Preparation & Goal Setting

June 25, 2019June 25, 2019 Leave a comment  2 Abby Woodcock

This is the first of a two-part post on how to leverage content in your B2B PPC strategy. This first post will give more of a background on what content marketing is, how to choose the right content and goal setting. The second post will cover more of the nitty-gritty on how to leverage content

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Save Money & Time With These Two Tips For Search Term Report Audits

March 27, 2019March 26, 2019 Leave a comment  Like Robert Brady

If you’re running keyword-targeted search campaigns in Google Ads then you should be very familiar with the search terms report. It’s the report where Google shows you EXACTLY what people searched before clicking on your ads. To find it in any campaign or ad group, just click on Keywords in the left column and “Search

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6 Ways to Spring Clean Your PPC Account

March 25, 2019March 22, 2019 Leave a comment  2 Guest Post

This is a guest post by Kenneth Andrew, General Manager SMB Strategy and Sales, Bing Ads Alright, you survived the holidays and even the resolution-filled first part of the year. The winter weather is waning and it’s time to open your windows again! You know what that means – spring cleaning. But we’re not talking

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The BIG List: PPC Text Ad Character Limits

January 31, 2019June 18, 2019 1 Comment  1 Andrea Taylor

Several years ago, I put together a BIG List of PPC Image Ad Sizes. This post stemmed from many questions from both the Clix team and clients about what image dimensions were needed for each channel. Since then, we have continued to get the same question about ad character limits. I love making sure my

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The Clix Marketing Blog’s Top 18 Posts of 2018

December 27, 2018December 21, 2018 Leave a comment  Like Andrea Taylor

As we close out another year here on the Clix blog, we always think it’s worth looking back at our top performing posts. 2018 was a big year with major targeting changes in Facebook, the switchover to the new AdWords UI, and feature rollouts in Bing, just to name a few. Let’s take a look back

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Top 10 Takeaways I Learned From Conferences This Year

November 12, 2018November 9, 2018 Leave a comment  2 Robert Brady

Over the past year I’ve had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf. I attended the SLCSEM Digital Marketing Conference in Salt Lake City in the summer and just returned from Pubcon Vegas this fall. I learned A LOT at these

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Get Started Advertising on the Gartner Digital Market Network

September 24, 2018September 21, 2018 Leave a comment  1 Andrea Taylor

If you’re looking for a new channel for your Software as a Service product (or client), Gartner Digital Market network is a great option that can generate high quality leads for competitive prices. Let’s look at getting started with this platform and take a look at some tips for getting the most out of it.

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Our Favorite Hidden Gems for Optimization & Account Analysis

September 5, 2018September 4, 2018 Leave a comment  Like Andrea Taylor

Is performance in your accounts heading south? Out of ideas on how to turn it around? We’ve all been there. Here are some of our favorite tips for optimizations and analysis when you’re in a pinch. Bethany Bey Segmentation. I feel like if performance needs to be improved, segmenting the data further allows me to find

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About Clix Marketing

Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.

Popular Posts

PPC News
Clix Marketing Blog’s #PPC News & Views: Friday, December 13, 2019 13 Dec , 2019
LinkedIn Makes it Easier to Manage Lead Gen Forms 09 Dec , 2019
PPC News
Clix Marketing Blog’s #PPC News & Views: Friday, December 6, 2019 06 Dec , 2019
Happy Thanksgiving to Our PPC Community! 28 Nov , 2019

Categories

  • Google AdWords 326
  • PPC News and Views 301
  • PPC Industry 188
  • PPC Tactics 146
  • Agency Life 120
  • Bing Ads 109
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