Improve Your Display Campaigns with Anonymous Placement Optimization

  If you’ve run an AdWords Display campaign you’ve likely seen the placement ‘anonymous.google’ in your Placements report. If you’re like me, you’ve also wondered what the heck that placement is, especially if performance is bad and not meeting your account goals. What is the anonymous.google Display Network placement? When I reached out to AdWords

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Identifying and Getting Through an Off-Season Slump in PPC

This is a guest post by Paid Media Manager Jessica Cates. According to the National Retail Federation, holiday 2016 sales exceeded anticipated growth. While many PPC accounts out there would have benefited from the strengthened consumer confidence this season, other industries experience slow downs in the winter months. Seasonality slumps, while frustrating, eventually improve but

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