My Top 4 PPC Time Management Tips

Time is one of your most valuable assets, and there are a lot of opportunities to waste time during the workday. In order to increase productivity, you’ll want to look for ways to improve efficiencies in your daily tasks. Here are my top 4 tips for effectively managing your time as a PPC manager. 1. Plan Tomorrow,

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PPC Tips for Local Businesses

This is a guest post by Julie Friedman Bacchini, President of Neptune Moon, LLC. Local businesses have had some positive and negative developments in the past few years when it comes to being easily found by potential customers. Organic search results positions keep shrinking and it seems like there are new paid search options every

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Expanding Local PPC to a New International Market

Launching local PPC campaigns in a new international market involves much more than simply copying campaigns and adding new geographic targets. You need to consider everything from currency differences to understanding the region’s geography. In this article, we’ll review several items to keep in mind when planning campaigns for another country. Currency Differences If you’re

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How to Approach Campaign Restructures

Many of you have likely inherited accounts from other campaign managers that are not organized; either according to accepted best practices or even simply in the way you would have built the structure out. In my experience, there aren’t many things more frustrating than that. You’re in these accounts daily and making optimizations regularly, so having

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