Over the past year I’ve had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf. I attended the SLCSEM Digital Marketing Conference in Salt Lake City in the summer and just returned from Pubcon Vegas this fall. I learned A LOT at these
If you’re looking for a new channel for your Software as a Service product (or client), Gartner Digital Market network is a great option that can generate high quality leads for competitive prices. Let’s look at getting started with this platform and take a look at some tips for getting the most out of it.
Is performance in your accounts heading south? Out of ideas on how to turn it around? We’ve all been there. Here are some of our favorite tips for optimizations and analysis when you’re in a pinch. Bethany Bey Segmentation. I feel like if performance needs to be improved, segmenting the data further allows me to find
Expanding your local PPC campaigns into new international markets is a strategy that should be well thought out and planned or your expansion effort and all its potential could quickly tank. For instance, does your client have a strong Brand presence in the markets they want to expand to? What are their priority markets
There are a lot of opinions on best PPC practices and tactics out there in the blogosphere. Let’s be honest: Not every “best” practice or method is going to apply to every client, account or campaign that you encounter in this industry. Because of this, we put together a list of what we think are
A few months ago, I attended The Social Shake-Up and listened to industry experts, Dan Kneeshaw from Walmart and Jennifer Watson from The Weather Channel emphasize that all businesses will experience some degree of a crisis. Whether it’s a single incident or a series of events that threaten a brand’s existence, having a strategy is crucial.
I came across a post from our friends at PPC Hero about 5 Facebook Settings to Audit in Your Account. I’ve been spending a good chunk of my days in LinkedIn lately so that post got me thinking. Which settings are folks potentially overlooking in their LinkedIn campaigns that could be costing them money or impacting
In AdWords there are 7 automated bidding strategies to choose from, so you’ve got plenty of options. However, let’s talk about eCPC because A) it’s the default bidding strategy for newly created campaigns and B) Google recently removed the bid cap giving eCPC the potential to increase bids with no theoretical limit. What Is Enhanced CPC
A while back, I wrote a post on Dynamic Search Ad strategies for E-commerce. Now I want to follow-up with tips on how to get the best performance out of your DSA campaigns. 1. Add Negatives At Least Once per Week Of all the campaign types, I keep the closest eye on search term reports for
Facebook (and sister platform Instagram) are rolling out new features and capabilities all the time. Between the new ad types, interface updates and more, it can be a lot to keep up with. So we wanted to put together an all-encompassing list of useful links for Facebook ad management. Facebook Ad Basics: Updated Ads Manager First, it’s