Starting this month, the Chrome internet browser will start flagging any website that is HTTP as “not secure” if they contain login fields, forms, etc. For now, my browser shows a small “i” icon next to the URL for non-secure sites and when clicked the following message is displayed: Contrast this with the appearance given
A couple weeks ago I wrote a post with 7 key questions to ask before tackling your mobile PPC. If you’ve got the answers to these questions, then what are the next steps? This post will discuss exactly that. Getting Started With Mobile PPC For illustration, we’ll consider a fictional HVAC company in Idaho (where
Every great pay-per-click campaign manager knows that ‘set it and forget it’ is never the way to go when responsibly managing a PPC campaign. PPC campaigns require regular TLC and regular maintenance in order to continue moving the needle in the right direction. However, there are many factors that can work against you when carving
Mobile is becoming more and more important to PPC success. Globally, the percentage of internet users on mobile and tablet surpassed desktop last year. But those percentages still vary by industry and by country and by the time of day, etc. So while that information might sound helpful, with so much data being aggregated, it
I have always been a believer in collaboration. In our small, but ever-growing, tight-knit PPC community, I have met lots of people along the way who think differently than I do, who manage accounts differently than I do and I love it! I feel constantly challenged to evaluate the way I do things and work
When I first started in the PPC industry, I remember being a little overwhelmed by how much there was to learn. I was fortunate to have received great, thorough training at my first agency (three months’ worth to be exact!), but by the end of most training days, my head was swimming with all the
A good ole’ Google Display Network (GDN) remarketing campaign is one of the first things we recommend firing up for new clients. The reach and power of GDN remarketing is something that’s hard to rival, in my opinion. Recently, one of my veteran accounts saw a downturn in performance in its remarketing campaign, which had previously
This is a guest post by JD Prater, Head of Customer Acquisition at AdStage. Larry Kim wrote that 98% of your keywords are essentially useless, because they weren’t earning impressions. His basic premise is to try keywords for a month or two, but then clean up your account and get rid of the ones that
If you’ve run an AdWords Display campaign you’ve likely seen the placement ‘anonymous.google’ in your Placements report. If you’re like me, you’ve also wondered what the heck that placement is, especially if performance is bad and not meeting your account goals. What is the anonymous.google Display Network placement? When I reached out to AdWords
This is a guest post by Paid Media Manager Jessica Cates. When a company hires a PPC pro or agency to take on their account, their minimum expectation is that the team on the other end learns enough about their business to understand what exactly their product does and who is looking for it. Any
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
