If you’re running keyword-targeted search campaigns in Google Ads then you should be very familiar with the search terms report. It’s the report where Google shows you EXACTLY what people searched before clicking on your ads. To find it in any campaign or ad group, just click on Keywords in the left column and “Search
This is a guest post by Kenneth Andrew, General Manager SMB Strategy and Sales, Bing Ads Alright, you survived the holidays and even the resolution-filled first part of the year. The winter weather is waning and it’s time to open your windows again! You know what that means – spring cleaning. But we’re not talking
Several years ago, I put together a BIG List of PPC Image Ad Sizes. This post stemmed from many questions from both the Clix team and clients about what image dimensions were needed for each channel. Since then, we have continued to get the same question about ad character limits. I love making sure my
As we close out another year here on the Clix blog, we always think it’s worth looking back at our top performing posts. 2018 was a big year with major targeting changes in Facebook, the switchover to the new AdWords UI, and feature rollouts in Bing, just to name a few. Let’s take a look back
Over the past year I’ve had the chance to attend a few digital marketing conferences. In the spring I was at Pubcon Austin, SMX West, and HeroConf. I attended the SLCSEM Digital Marketing Conference in Salt Lake City in the summer and just returned from Pubcon Vegas this fall. I learned A LOT at these
If you’re looking for a new channel for your Software as a Service product (or client), Gartner Digital Market network is a great option that can generate high quality leads for competitive prices. Let’s look at getting started with this platform and take a look at some tips for getting the most out of it.
Is performance in your accounts heading south? Out of ideas on how to turn it around? We’ve all been there. Here are some of our favorite tips for optimizations and analysis when you’re in a pinch. Bethany Bey Segmentation. I feel like if performance needs to be improved, segmenting the data further allows me to find
Expanding your local PPC campaigns into new international markets is a strategy that should be well thought out and planned or your expansion effort and all its potential could quickly tank. For instance, does your client have a strong Brand presence in the markets they want to expand to? What are their priority markets
There are a lot of opinions on best PPC practices and tactics out there in the blogosphere. Let’s be honest: Not every “best” practice or method is going to apply to every client, account or campaign that you encounter in this industry. Because of this, we put together a list of what we think are
A few months ago, I attended The Social Shake-Up and listened to industry experts, Dan Kneeshaw from Walmart and Jennifer Watson from The Weather Channel emphasize that all businesses will experience some degree of a crisis. Whether it’s a single incident or a series of events that threaten a brand’s existence, having a strategy is crucial.