A few months ago, I attended The Social Shake-Up and listened to industry experts, Dan Kneeshaw from Walmart and Jennifer Watson from The Weather Channel emphasize that all businesses will experience some degree of a crisis. Whether it’s a single incident or a series of events that threaten a brand’s existence, having a strategy is crucial.
I came across a post from our friends at PPC Hero about 5 Facebook Settings to Audit in Your Account. I’ve been spending a good chunk of my days in LinkedIn lately so that post got me thinking. Which settings are folks potentially overlooking in their LinkedIn campaigns that could be costing them money or impacting
In AdWords there are 7 automated bidding strategies to choose from, so you’ve got plenty of options. However, let’s talk about eCPC because A) it’s the default bidding strategy for newly created campaigns and B) Google recently removed the bid cap giving eCPC the potential to increase bids with no theoretical limit. What Is Enhanced CPC
A while back, I wrote a post on Dynamic Search Ad strategies for E-commerce. Now I want to follow-up with tips on how to get the best performance out of your DSA campaigns. 1. Add Negatives At Least Once per Week Of all the campaign types, I keep the closest eye on search term reports for
Facebook (and sister platform Instagram) are rolling out new features and capabilities all the time. Between the new ad types, interface updates and more, it can be a lot to keep up with. So we wanted to put together an all-encompassing list of useful links for Facebook ad management. Facebook Ad Basics: Updated Ads Manager First, it’s
Today I want to talk about one of the features in the new AdWords interface that has been much improved compared to the legacy interface: the Overview page. I don’t know about you, but I rarely used the Home tab in the AdWords interface. With the new experience, I’ve really come to love the Overview
Happy Valentine’s Day! Here are Clix, we’re always looking for additional ways to gain valuable insights into our accounts, gather new information and learn new techniques. We wanted to share a list of our favorite reports to run and review and why we think you should check them out (if you haven’t). Bethany Bey Search
One of my favorite tasks to undertake is research about a new industry, client or market. Of course, I utilize the search engines to their fullest extent. But I have found that there is a lot more information out there that can be gained from utilizing social in your efforts. Here are some ways that
Businesses often store large pools of information about their customers, whether taken down in notes by service techs or stored in back-end databases. Unfortunately, this data doesn’t always see the light of day in the marketing department or with a PPC agency. Any information you can glean from customers can be immensely valuable to inform
This is a guest post by Amy Bishop, Director of Digital Marketing & MarTech at ZirMed. The search terms report provides a wealth of information – no doubt. The most common use of the search term report is to seek out irrelevant keywords to add as negatives. That’s absolutely a best practice in PPC and
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
