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Remarketing

Five Google Analytics Audiences to Sync with Google Ads

October 26, 2020October 23, 2020 Leave a comment  2 Tim Jensen

Syncing Google Analytics to Google Ads allows you to create audiences based on aspects of website behavior beyond just the pages they visit. Taking full advantage of capabilities available to built Analytics-based audiences will allow you to target new buckets of people who are highly engaged with content on your site and could be potential

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Are Your RLSA Campaigns Stuck in a Rut?

October 28, 2019 Leave a comment  Like Kristin Palmer

RLSA audiences are a staple of nearly every account we work on, but in many accounts we take over, it’s clear RLSA is under appreciated. We take quite a bit of time and attention on these campaigns and think everyone else should too. So today, we want to run through some strategies to help spice

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10 Biggest PPC Changes in My (almost) Decade In The Industry

September 23, 2019September 23, 2019 Leave a comment  Like Bethany Bey

As I was trying to force myself to say “Microsoft Advertising” instead of “Bing Ads” on client calls recently, I got to thinking about all of the changes that have happened in this industry since I got started in 2010. There have been quite a few, but some stick out in my memory, either because

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Advanced Remarketing Tips from PPC Pros

May 13, 2019May 10, 2019 Leave a comment  1 Andrea Taylor

In 2018, we ran a series that was a deep-dive into retargeting for every channel. This year, we’re back with our favorite remarketing tips. What Are Your Favorite Remarketing Tactics? Michelle Morgan Utilizing CRM lists to move users to later stages of the lead gen funnel or upselling. In lead gen, you don’t make money

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Take Your Retargeting Audiences to the Next Level With These Tips

March 22, 2018March 21, 2018 Leave a comment  Like Michelle Morgan

We recently completed a series about retargeting across many different PPC platforms. Our goal was to give you an understanding of what’s available in each platform so you can test it out on your accounts and find what works best. But the channel capabilities are only part of the story when it comes to retargeting. It’s

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The PPC Pro’s Ultimate Guide to Quora Retargeting

March 15, 2018March 14, 2018 1 Comment  Like Abby Woodcock

This post is part of our series The PPC Pro’s Ultimate Guides to Retargeting. When Quora launched their ad platform last year, I was excited to dive in and give it a shot. This platform has lots of potential for many reasons, and now that they’ve also rolled out Retargeting capabilities there’s even more reason to

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The PPC Pro’s Ultimate Guide to Bing Retargeting

March 13, 2018March 13, 2018 2 Comments  Like Kristin Palmer

This is part of our series The PPC Pro’s Ultimate Guide to Retargeting.  With significantly lower search volume than Google, sometimes Bing is overlooked as a tool in the PPC remarketing arsenal. Since Bing often has lower CPCs and less competition than other PPC channels, it could be a great fit for your remarketing efforts. Getting

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The PPC Pro’s Ultimate Guide to Google Retargeting

March 12, 2018March 9, 2018 5 Comments  3 Tim Jensen

As the earliest major ad platform in the remarketing game, Google AdWords offers expansive opportunities to reach previous website visitors with ads of all formats. Whether you want to target users in search results, display placements, YouTube videos, or their Gmail inboxes, AdWords has a solution for you. In this article, we’ll cover installing tracking, creating

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NEW SERIES: The PPC Pro’s Ultimate Guides to Retargeting

March 8, 2018March 19, 2018 Leave a comment  1 Andrea Taylor

There are a lot of different flavors of retargeting (or remarketing, depending on which word you use). As the channels get more advanced, our options and retargeting abilities continue to change. These constant changes and updates brought the Clix team to realize how useful it could be to have all-encompassing guides each of the channels and

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Using Event Tracking Audiences to Improve Your RLSA Ads

January 8, 2018January 5, 2018 3 Comments  Like Guest Post

This is a guest post by Joe Martinez, Director of Paid Media and Community for Granular. I’ll admit it. I’m still guilty of slapping the target keyword as a first headline in my text ads, but I hate doing this. Keyword headlines can lead to very boring search results with no obvious winner. Check out

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About Clix Marketing

Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.

Popular Posts

LinkedIn’s Customer Engagement Reports 08 Mar , 2021
Clix Marketing Blog’s #PPC News & Views: Friday, March 5, 2021 05 Mar , 2021
How Might PPC Fit Differently in Your Funnel 03 Mar , 2021
Goals, Strategies & Tactics – Which is Which? 01 Mar , 2021

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  • PPC News and Views 355
  • Google AdWords 328
  • PPC Industry 189
  • PPC Tactics 151
  • Agency Life 136
  • Bing Ads 110
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