As I was trying to force myself to say “Microsoft Advertising” instead of “Bing Ads” on client calls recently, I got to thinking about all of the changes that have happened in this industry since I got started in 2010. There have been quite a few, but some stick out in my memory, either because
In 2018, we ran a series that was a deep-dive into retargeting for every channel. This year, we’re back with our favorite remarketing tips. What Are Your Favorite Remarketing Tactics? Michelle Morgan Utilizing CRM lists to move users to later stages of the lead gen funnel or upselling. In lead gen, you don’t make money
We recently completed a series about retargeting across many different PPC platforms. Our goal was to give you an understanding of what’s available in each platform so you can test it out on your accounts and find what works best. But the channel capabilities are only part of the story when it comes to retargeting. It’s
This post is part of our series The PPC Pro’s Ultimate Guides to Retargeting. When Quora launched their ad platform last year, I was excited to dive in and give it a shot. This platform has lots of potential for many reasons, and now that they’ve also rolled out Retargeting capabilities there’s even more reason to
This is part of our series The PPC Pro’s Ultimate Guide to Retargeting. With significantly lower search volume than Google, sometimes Bing is overlooked as a tool in the PPC remarketing arsenal. Since Bing often has lower CPCs and less competition than other PPC channels, it could be a great fit for your remarketing efforts. Getting
As the earliest major ad platform in the remarketing game, Google AdWords offers expansive opportunities to reach previous website visitors with ads of all formats. Whether you want to target users in search results, display placements, YouTube videos, or their Gmail inboxes, AdWords has a solution for you. In this article, we’ll cover installing tracking, creating
There are a lot of different flavors of retargeting (or remarketing, depending on which word you use). As the channels get more advanced, our options and retargeting abilities continue to change. These constant changes and updates brought the Clix team to realize how useful it could be to have all-encompassing guides each of the channels and
This is a guest post by Joe Martinez, Director of Paid Media and Community for Granular. I’ll admit it. I’m still guilty of slapping the target keyword as a first headline in my text ads, but I hate doing this. Keyword headlines can lead to very boring search results with no obvious winner. Check out
If you’re advertising your products through Google AdWords, it’s likely you are using remarketing as part of your overall strategy. However, if you are only building audiences through AdWords you are missing out on a lot of great targeting features available in Google Analytics. In Google AdWords, you are limited to creating audiences based on pages
So often, our Google Analytics (GA) accounts have been set-up by a programmer and the settings are not always checked from a marketing perspective. Or, we’ve inherited an account that we thought was set-up properly and didn’t think about looking into all the settings. Other times, we simply forget about them in the hustle and
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
