Tracking Pixels Are Going Universal – Are You Ready?

Conversion tracking is a fundamental aspect of digital advertising campaigns. For years the industry followed in Google AdWords’ footsteps and provided conversion tracking pixels. One pixel for each conversion type (e.g. form lead, download, transaction, etc.). With the growth of retargeting, these same channels then adopted a site-wide pixel for building audiences. What did this do? Well,

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5 Strategies for Using AdWords Customer Match

Google AdWords announced Customer Match in September of 2015. Hurray! …now what? Let’s get into what Customer Match is and how you can leverage this targeting type for success in your accounts. What is Customer Match? AdWords now allows you to target customers using their email addresses in a feature called Customer Match. By uploading

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