Google Ads offers e-commerce advertisers two types of Shopping campaigns: Standard and Smart. Each time you create a Shopping campaign, the first step is to select which of these two types of campaigns you want to run. You can run both Standard and Smart Shopping campaigns from within the same account, at the same time.
The latest upgrade to Google Shopping campaigns was announced earlier this month, goal-optimized Shopping campaigns. This new campaign type will optimize your ads across networks for whatever you have defined as your conversion value using automation and machine learning. In most cases for e-commerce brands, this will be revenue so Google will work to get you
About a month ago, Google rolled out Smart Display campaigns, which are essentially fully automated Display campaigns. As with anything that gives me less campaign control, I was skeptical about the results this campaign type would yield. However, knowing that I could set the geo targeting, budget and Target CPA myself helped push me toward