Why You Should Be Investing in Video

Video is the new black. It’s been part of my Google Rep Bingo for the last 6 years, but now it’s squarely out of the early adopters phase. Most of the time, the biggest problem is cost. Finding the right team to put together a quality video to highlight your brand can be costly. It’s

Read More

The PPC Pro’s Intro to Pinterest Advertising

Pinterest started in 2010 and has since expanded to include 31% of adult internet users, according to Pew Research Center. In January 2015, Pinterest opened up their Promoted Pins advertising platform to the masses. Despite having been around for a little over a year now, Pinterest still isn’t a widely talked about advertising channel. If you haven’t

Read More

Two Audiences to Exclude in Your Next Facebook Lead Gen Campaign

Marketer’s spend tons of time identifying audiences that will be targeted, useful, and successful for their Facebook Ads campaigns before they launch. With the wide array of targeting options, the possibilities seem almost endless. But it’s also important to make sure you’re excluding certain audiences as well. Depending on your campaign goals, specifically with lead gen

Read More

3 Sure-Bets for PPC in 2016

It’s almost a New Year, can you believe it?! Yah, yah, I know that it happens every year – but it’s still surprising! 2015 brought new toys to PPC-lovers like advanced features for Shopping campaigns, affinity audience targeting, and app advertising. No doubt that 2016 will bring even more innovations and ideas; here are a

Read More