Posts discussing strategies for success in individual or across social advertising platforms.
Here’s what happened: we have a client that wants to target companies on Facebook and a factor of their profitability is the number of employees a company has. For a while, we left all company targeting alone and simply let Facebook optimize to whom the ads were shown. Then we decided to try and force
Video is the new black. It’s been part of my Google Rep Bingo for the last 6 years, but now it’s squarely out of the early adopters phase. Most of the time, the biggest problem is cost. Finding the right team to put together a quality video to highlight your brand can be costly. It’s
Pinterest started in 2010 and has since expanded to include 31% of adult internet users, according to Pew Research Center. In January 2015, Pinterest opened up their Promoted Pins advertising platform to the masses. Despite having been around for a little over a year now, Pinterest still isn’t a widely talked about advertising channel. If you haven’t
This is a guest post from AJ Wilcox founder of B2Linked.com. Retargeting is one of the most awesome technologies to hit the digital marketing scene in its short history. Those of us who “grew up” as Search marketers found value in retargeting by building audiences around landing pages or general site visitors. Unfortunately, though, when we
Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts AdEspresso The Great A/B Testing Hoax: 3 Conversion Increasing Tips to Try Instead: A/B testing can be great for some accounts, but read this post to find out how you can increase conversions without
“But they’re already my customers. Why should I tag them?” – Anonymous SaaS Owner Well my friend, that’s what I’m here to talk to you about. Tagging your customers can have numerous different benefits from preserving ad budget to calculated expansion. But let’s jump into how you tag them really quickly, then we’ll get into the
Puppy monkey baby! Puppy monkey baby! Laugh-out-loud funny. If you didn’t laugh at that commercial during the Super Bowl, well, I don’t know how you can sleep at night! Anyways, on to the topic at hand. While I personally manage campaigns that span numerous verticals in e-commerce, lead generation, B2B and B2C capacities, I always
Tasks for managing accounts are constantly changing due to changes in clients goals and changes in PPC platforms. A few weeks ago, we talked about PPC management planning. Continuing that theme, I want to talk about making sure the tasks you are planning are meaningful and bringing the positive change you need, while minimizing time input.
Marketer’s spend tons of time identifying audiences that will be targeted, useful, and successful for their Facebook Ads campaigns before they launch. With the wide array of targeting options, the possibilities seem almost endless. But it’s also important to make sure you’re excluding certain audiences as well. Depending on your campaign goals, specifically with lead gen
You may have read Twitter’s announcement of their latest ad format last week. The new ad format is called the “Conversational Ad” and rightly so. The ad format facilitates social conversation around certain hashtags of the brand’s choosing. Read on to find out how this ad unit works and how you can make the most
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
