Posts discussing strategies for success in individual or across social advertising platforms.
While a properly managed PPC campaign can work well for most industries, some niches are more difficult than others to see results in. Some products and services just don’t receive a significant number of search queries, particularly in B2B niches where the audience is tightly defined. Perhaps a business maintains highly specialized machinery for industrial
In 2011, the social media landscape changed significantly with the launch of Snapchat, or as it was called then Picaboo. Since its launch, its popularity has grown immensely, particularly among Millenials and Gen Zers. Snapchat now boasts 187 million active daily users, and 70% of these users are under the age of 34. Although a sizeable percentage
It seems like Facebook has been rolling out new features left and right lately, from Google Tag Manager Integration to Dynamic Creative Ads and now Messenger Ads. These ads were made available to advertisers in Australia and Thailand earlier this year and are now available to some advertisers in most countries and are rolling out gradually.
Ad testing is an important part of any online advertising campaign. With Facebook, a lot of attention is given to the image, but testing copy is important as well. Below are 4 ad copy tips to improve the performance of your Facebook ads. 1. Test Long Vs Short Ad Text Most ads you see on Facebook keep
Here’s what happened: we have a client that wants to target companies on Facebook and a factor of their profitability is the number of employees a company has. For a while, we left all company targeting alone and simply let Facebook optimize to whom the ads were shown. Then we decided to try and force
Video is the new black. It’s been part of my Google Rep Bingo for the last 6 years, but now it’s squarely out of the early adopters phase. Most of the time, the biggest problem is cost. Finding the right team to put together a quality video to highlight your brand can be costly. It’s
Pinterest started in 2010 and has since expanded to include 31% of adult internet users, according to Pew Research Center. In January 2015, Pinterest opened up their Promoted Pins advertising platform to the masses. Despite having been around for a little over a year now, Pinterest still isn’t a widely talked about advertising channel. If you haven’t
This is a guest post from AJ Wilcox founder of B2Linked.com. Retargeting is one of the most awesome technologies to hit the digital marketing scene in its short history. Those of us who “grew up” as Search marketers found value in retargeting by building audiences around landing pages or general site visitors. Unfortunately, though, when we
Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts AdEspresso The Great A/B Testing Hoax: 3 Conversion Increasing Tips to Try Instead: A/B testing can be great for some accounts, but read this post to find out how you can increase conversions without
“But they’re already my customers. Why should I tag them?” – Anonymous SaaS Owner Well my friend, that’s what I’m here to talk to you about. Tagging your customers can have numerous different benefits from preserving ad budget to calculated expansion. But let’s jump into how you tag them really quickly, then we’ll get into the
Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube, AdRoll, Perfect Audience and many more.
