It seems like Facebook has been rolling out new features left and right lately, from Google Tag Manager Integration to Dynamic Creative Ads and now Messenger Ads. These ads were made available to advertisers in Australia and Thailand earlier this year and are now available to some advertisers in most countries and are rolling out gradually.
Ad testing is an important part of any online advertising campaign. With Facebook, a lot of attention is given to the image, but testing copy is important as well. Below are 4 ad copy tips to improve the performance of your Facebook ads. 1. Test Long Vs Short Ad Text Most ads you see on Facebook keep
Here’s what happened: we have a client that wants to target companies on Facebook and a factor of their profitability is the number of employees a company has. For a while, we left all company targeting alone and simply let Facebook optimize to whom the ads were shown. Then we decided to try and force
Video is the new black. It’s been part of my Google Rep Bingo for the last 6 years, but now it’s squarely out of the early adopters phase. Most of the time, the biggest problem is cost. Finding the right team to put together a quality video to highlight your brand can be costly. It’s
Pinterest started in 2010 and has since expanded to include 31% of adult internet users, according to Pew Research Center. In January 2015, Pinterest opened up their Promoted Pins advertising platform to the masses. Despite having been around for a little over a year now, Pinterest still isn’t a widely talked about advertising channel. If you haven’t
This is a guest post from AJ Wilcox founder of B2Linked.com. Retargeting is one of the most awesome technologies to hit the digital marketing scene in its short history. Those of us who “grew up” as Search marketers found value in retargeting by building audiences around landing pages or general site visitors. Unfortunately, though, when we
Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts AdEspresso The Great A/B Testing Hoax: 3 Conversion Increasing Tips to Try Instead: A/B testing can be great for some accounts, but read this post to find out how you can increase conversions without
“But they’re already my customers. Why should I tag them?” – Anonymous SaaS Owner Well my friend, that’s what I’m here to talk to you about. Tagging your customers can have numerous different benefits from preserving ad budget to calculated expansion. But let’s jump into how you tag them really quickly, then we’ll get into the
Puppy monkey baby! Puppy monkey baby! Laugh-out-loud funny. If you didn’t laugh at that commercial during the Super Bowl, well, I don’t know how you can sleep at night! Anyways, on to the topic at hand. While I personally manage campaigns that span numerous verticals in e-commerce, lead generation, B2B and B2C capacities, I always
Tasks for managing accounts are constantly changing due to changes in clients goals and changes in PPC platforms. A few weeks ago, we talked about PPC management planning. Continuing that theme, I want to talk about making sure the tasks you are planning are meaningful and bringing the positive change you need, while minimizing time input.