The Default Setting in the Google Display Network That Could Be Costing You

If you’ve been following our #DigIntoDisplay series, you’ve read about managing performance, making plans, targeting methods and more. Today, I’m going to discuss location settings and how the default setting could be eating your budget with worthless traffic. In April 2012, Google changed the verbiage of the advanced location targeting that was created in 2011. Here

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Zeroing In On Your Demographics

One of the first questions that I like to ask of client prospects is this: “What is your target demographic?”.  I often tend to receive pretty vague answers, such as “all homeowners”, “everyone” and “not sure”. This is an important question, though.  The question translates to “Where should we focus our marketing efforts?”, which translates

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