Today marks the end of our What I Fell in Love With in PPC This Year series here on the Clix blog. Over the past week, we’ve written a number of posts covering the channels, features, and strategies that make us swoon. We love the ever-changing landscape of the PPC and display advertising industry and
There’s a lot to love about working in the digital advertising industry. The demand for services is high, yes. But the demand for new (and better) features from the likes of Google, Bing and Facebook has never been higher. This means the features just keep coming, forcing us to continually learn something new. Over the
Have you discovered the magic of Excel pivot tables? As PPC managers, we are up to our elbows in data, and pivot tables are an excellent tool for evaluating large amounts of information and reviewing campaign performance. Using pivot tables can and will save you time, but there are a few quirks that will affect
I am all about efficiency, so one of the features I fell in love with in the last year is Facebook’s Saved Audiences feature. What are Saved Audiences? Quite simply, they’re target audiences that you create for Facebook Ad Sets and subsequently save so you can choose to use them again for different ad sets.
Over recent years, the rise of social advertising has gotten advertising pros much more focused on audience targeting rather than just keyword research, and for good reason. We’re able to go beyond the search box and target users based on their personal attributes that make them a prime candidate for what we’re selling. Even more
This is the first day in our “What I Fell In Love With In PPC This Year” series. Each post will talk about a new channel, feature or strategy that we’ve discovered or utilized in the last year. You can follow along on our blog or on Twitter with #MyPPCLove. In 2016 I had the
Every year in the PPC and digital advertising industry brings changes and new features. This last year has been no exception. Leading up to Valentine’s Day from February 6th through 13th, the Clix team will be sharing with you what channels, features and strategies we have fallen in love with over the last year. We